Here are some facts about social media marketing and how small businesses are using social media:
The top benefit of social media marketing: The number-one advantage is
generating exposure for the business, indicated 81% of all marketers, followed
by increasing traffic and building new business partnerships.
Business owners were more likely to use
social media marketing (90+%) than
employees working for a business (81%).
About one in two
marketers found social media generated qualified leads
61.62% of marketers
who have been using social media
for years report it has helped them
close business. More than half
who spend 16 or more hours per
week find the same results.
Improved search engine rankings
were most prevalent among those
who’ve been using social media for
years, with nearly 80% reporting a
rise (and most reporting a strong
improvement).
Source: White paper source