Learning the best ways how to advertise your business can be a real chore to say the least. There is
certainly no shortage of companies trying to convince you that you need to subscribe to their marketing
or advertising approach to gain clients. So, the real question is, “What’s the best form of advertising for
your business?” Well, research indicates that online advertising is not only far more cost-effective than
traditional off-line forms of advertising, but online advertising is also fairly easy to set up.
First of all, let me say, that there are really two forms of online advertising; there’s the paid method
known as pay-per-click advertising, and the “free” method known as SEO or search engine optimization.
For the purposes of this post, we’ll be talking about the paid method because it’s the easiest and
quickest way to implement a successful online advertising campaign.
For our purposes, I’m only going to refer to the Google search engine since Google dominates the
internet world. Google’s form of pay-per-click advertising is called Google Adwords. It’s referred to as
pay-per-click advertising because while your ads can appear for any number of targeted search terms,
you only pay when someone actually clicks on your ad. Starting a Google Adwords campaign only
costs $5 to start and your ads can be up in a matter of minutes. Do a Google search for “$75 Adwords
voucher”, and if you’re a new advertiser to Adwords, Google will pay for the first $75 of your ad spend.
There are several components to Adwords that makes it the best way how to advertise your business
online. First of all, you have complete control over what you spend. Adwords allows you to set a daily
budget, so if you only want to spend, say, $300 per month, then you would set your daily budget at $10.
Once you spend $10 for the day, Google will pause your ads and turn them back on the following day.
Another thing I love about Adwords is the ability for what’s known as geo-targeting. Geo-targeting
allows you ads to only be visible to people in a certain geographic area or areas. If you only want to
attract clients in Houston, Texas and Baltimore, Maryland, you can do that.
Furthermore, you have the ability to select as many keywords as you want to trigger your ads allowing
you to reach the maximum amount of targeted leads to your site. Finally, what I love most about
Adwords is the ability to see what’s working and not working. By viewing the historical data in your
account, you can see how many people viewed your ads and how many of those viewers clicked on your
ads. This allows you to make necessary changes to better optimize your account for maximum ROI.
Guest post by: Brandon Jones
Senior Marketing Advisor
My Marketing Team