The number one thing we hear from prospects, specially coaches and consultants is that they give those free strategy sessions and have a very hard time converting that prospect into a client. They then go on to blame people for not having money to buy or whatever it is they are doing to market those strategy sessions.
While the quality of the prospect you attract is a key factor, 99% of the time is your sales process that is not structured enough and simple mistakes done during the negotiation.
There are several ways to fix this and over the years we have a process that works really well.
Specially for 1 on 1 negotiations.
We have explained this in dept here. How to close more sales.