Sounds obvious, I know, but why people don’t do it?
You see things changing in the market place, you see consumer behavior shifting, so why you as a business owner don’t adapt to it?
We find all kinds of excuses to avoid change and try new things but this impacts the results we have in business.
There are exceptions.
We talk a lot here that consumers don’t want to be over flooded with information, they just want small bites of information that they can apply and see results right away. In fact we say this all the time. Most people understand the concept and just keep doing whatever they do.
Chris Makell form Chris Makell coaching not only understood the concept, but took action. She decided to give entrepreneurs just the right amount of information so they can take action and see results fast.
She calls it Summer refresher series. 30 minutes where she interviews an expert and where they tell specific actions people need to take.
Simple, fun and effective. No sales at all, just content.
It is brilliant because she is giving people what they want and what they need.