The internet may be a global phenomenon, but browsing habits differ widely from region to region and from country to country. One example: the different ways internet users in various countries interact with brand social network presences, as observed in a recent study.
In Latin America, 70% of consumers in Brazil, 72% of consumers in Mexico and 64% of consumers in Argentina agreed that they were “very much” or “somewhat” likely to regularly check brands’ social media pages. In Brazil and Mexico, just 12% in each country considered themselves very unlikely to check in on them.
