Don’t get me wrong. We think Facebook is great for business when you know how to do it right. Remember, there is a big difference between using social media for social purposes and using social media marketing for business, and most businesses don’t get it.
but the point here is that some companies and service professionals put all their coins on Facebook thinking that will be enough as a marketing strategy.
Well, here is some data that will get you thinking:
Gallup data indicates men (42%) are about as likely as women (45%) to have a Facebook page. However, men (63%) are 12.5% more likely than women (56%) to say they visit Google in a given week.
Overall, 40% more US adults say they use Google in a typical week (60%) than have a Facebook page (43%).