If you write newsletters or have a blog, know that it is ok to talk about your life.
This narrows the distance between you and your customer and gives a human face to your newsletter or blog.
Just be aware not to get too personal. It is ok to say your daughter just lost a tooth or you bought a car, but it is not ok to go over and over a divorce matter.
It is a business newsletter, not a place to cry.
If you don’t write a newsletter and a blog, start one right now. You are leaving money on the table.