An internal review at Hewlett-Packard revealed a striking difference between female and male employees, Katty Kay and Claire Shipman write in The Atlantic: Women applied for promotion only when they believed they met 100% of the qualifications listed for the job; men applied when they thought they could meet 60% of the requirements. The difference comes down to confidence, the writers say.
SOURCE: The Confidence Gap
When considering MBA programs and colleges that move up in published rankings, people are most impressed when the movement crosses a round-number category, such as from number 11 to number 10, as opposed to moving from 10 to 9, say Mathew S. Isaac of Seattle University and Robert M. Schindler of Rutgers. This “top ten” effect shows that consumers mentally divide lengthy rankings into smaller sets of categories and exaggerate differences between numbers that cross category boundaries. Organizations that depend on their public rankings would do well to invest aggressively in improving their positions if doing so might push them into a higher round-number category, the research suggests.
SOURCE: The Top-Ten Effect: Consumers’ Subjective Categorization of Ranked Lists
Research participants who did an arithmetic brain-teaser and then reflected on their strategies for solving it went on to do 18% better in a second round than their peers who hadn’t set aside time to reflect, according to Giada Di Stefano of HEC Paris, Francesca Gino and Gary Pisano of Harvard Business School, and Bradley Staats of the University of North Carolina. The unconscious learning that happens when you tackle a challenging task can become more effective if you deliberately couple it with controlled, conscious attempts to learn by thinking, the research suggests.
SOURCE: Learning by Thinking: How Reflection Aids Performance
By Shahar Boyayan – business advisor
Bring Your Business to Life on YouTube!
YouTube is the leader in online video, and the premier destination to watch, share, and promote original videos online. Don’t believe me? Check this out:
YouTube is #3 in reaching 25 to 54-year-olds compared with all cable networks
YouTube gets 800 Million people every month,
and all of them have access to your videos!
Is there anything video can’t do? It surprises us, teaches us, even makes us giggle at work.
Every day the world watches more and more videos!
Advertising executives admit the tide of ads is changing and online video ads are taking the lead. New research has found that 75% of ad agency executives say that online video ads are more effective than traditional TV ads, compared with just 17% who say they are less effective.
Videos are as effective as TV in building awareness for your business. And they get results – such as an average of 20% increase in traffic to your website.
Say you run a HHC store in Florida. You can shoot a video tour of your store and promote it as a TV-style ad before other YouTube mobility equipment videos (in other words, before your competition’s videos!) Or put it next to video search results for “Florida HHC store,” or on Florida HHC and HME websites where prospects will see it as they browse on their tablets, PCs, web TVs and smartphones. As people are searching for what you do you’ll be right there in front of them!
The investment can be as low as $10 a day and you can track the results very easily
http://www.boomerologyrevealed.com Today we are going to visit a chocolate exhibition, learn about cacao and chocolate and see some very cool companies. A rant about companies not paying attention to baby boomers and a lot more.
Here is how you can have your videos everywhere. One effort leading to multiple results. What is a Multi-delivery Platform and how it can impact your business. With hosts Shahar and Nashlah. Get a free audio class at http://www.bestbuzzgift.com
We must be promoting on a constant basis.
But how do we do it in a way we can guarantee results?
Simple, create a strategic plan and treat it as a campaign.
Every week or month decide on what you are going to promote, what pain it solves and how it will make people’s life better.
The answer becomes the identity of your campaing. Everything you do will promise the same end result.
Decide which media you will be using. Remember all campaings need to be multi-media.
Here is an example:
1.Send e-mail to your list about the offer
2.Add the offer to your monthly newsletter on a special section
3.Add banners about the promotion all around your shop
4.Get a banner on a caregiving site with this months promo
5.Put an ad on a local radio station
6.Add a video about the promo to your site and on YouTube.
7.Rinse and repeat.
Constant communication with your audience is what brings them in and buying. On today’s market I can take up to 18 touchpoints with a prospect before they make the decision to buy.
by Shahar Boyayan business advisor
Things have changed. Home health care (HHC) products are selling as impulse products on TV commercials, infomercials and cable shopping networks.
We know advertising is crucial to any business and we always need to be on the lookout for ways to be in front of customers and prospects so we can be top of mind when they are ready to buy.
A multi-media approach is the key. One is the worst number in marketing. You need to fight to be everywhere. Print media matters, radio ads on local markets can be very effective, social media fosters engagement and awareness and can become a water cooler conversation when done right.
For hhc companies advertising budgets tend to be between $800 to $1,500 a month. That should be enough to use at least the three mediuns above.
Remember some key points:
Marketing is a long term commitiment. Doing once will not bring you the right results.
You need to know who your customer really is and look for grassroots ways to promote your business. For example: Sell to boomers? Put flyers at Wholefoods a supermarket known to attract baby boomers.
Focus on what really makes you unique and relevant to your market.
Learn the habits of your ideal customer. For example: Most seniors watch early-morning TV, while caregivers watch prime time. This would help you choose the right media for them.
Don’t discard disruptive media channels and social media just because you might not be a user of these platforms. Remember: You are not your audience.
According to Hubspot here is Best times to post on social media sites like Facebook, Twitter and Pinterest
The Best and Worst Times to Post, Pin & Tweet
Facebook
best: 1pm to 4pm- highest click through
Peak time: Wed 3pm
worst time
weekends before or after 8pm
best- Monday-Thursday 1pm to 3pm
peak: Mond to thursd 9am to 3pm
Worst everyday after 8pm- Fridays after 3pm
Best: Sat morning
Peak: Fridays 3pm
Worst: normal work hours
This commercial is from Thailand and has a very strong message. The product is life insurance. Good storytelling and a fantastic example on what works today when it comes to engaging people
