2017_pj787j – Page 16

March 24, 2014December 23, 2016

Children’s Feelings About Brands Persist into Adulthood

I know this is true for me

Consumer-brand companies’ investments in child-oriented advertising provide brand beneﬁts long after the audience has grown up, says a team led by Paul M. Connell of the State University of New York at Stony Brook. For example, people in the UK who had been exposed to the Kellogg’s Frosties character Tony the Tiger as children and the Cocoa Pops character Coco the Monkey as adults rated Frosties as more healthful than Cocoa Pops (3.84 versus 3.24 on a 7–point scale), suggesting that the participants retained warm feelings about Tony from childhood. The findings raise concerns about child-oriented ad campaigns for products with potentially adverse health consequences, the researchers say.

SOURCE: How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood

March 21, 2014December 23, 2016

When Women Take Over Family Firms, Profitability Increases

A study of thousands of family-owned firms in Italy reveals that, on average, replacing a male CEO with a woman improves a company’s profitability, an effect that becomes more pronounced as the proportion of women on the board of directors increases, says a team led by Mario Daniele Amore of Bocconi University in Milan. Overall, the more women on the board of a female-led firm, the more profitable it is likely to be. The presence of women directors may make female CEOs feel more comfortable, improving cooperation and facilitating information exchange, the researchers say.

SOURCE: Gender Interactions Within the Family Firm

March 20, 2014December 23, 2016

Who Moved My Parents? [Boomerology Revealed TV #02] Edit

Check the new Episode of Boomerology Revealed TV

Meet Anthony Cirillo author of Who Moved My Dentures, and join us in a conversation on how he sees assisted living facilities, how he faces the difficult conversation with his own mother and his choice. This is about a different conversation we need to have with our aging parents. We also visit a friend having problems with a stairs lift chair and we’ll show you the funniest video about baby boomers out there that has become a viral video and much more! With host Shahar Boyayan.

Please take a moment to subscribe, share and leave comments and questions. 🙂

This show is multicast in different ways to adapt to your style. You can subscribe on Itunes, on Roku you can get on the Buzz and Biz channel in Special Interests category, on Samsung Blu-ray players and on our channel on YouTube- Boomerology Revealed

March 12, 2014

How to Create the Perfect Sales Story [BuzzBooster TV #110]

How to Create the Perfect Sales Story. Storytelling is crucial in business. Here we lay out the steps for the perfect sales story. With Shahar and Nash.

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Check other episodes on Roku- Buzz and Biz channel at the Special interest category or on Itunes

March 11, 2014December 23, 2016

High-Status People Perform Poorly After Being Humbled

When high-status people suffer a humbling loss, their performance tends to decline dramatically, because they’ve become dependent on their rank to maintain a positive view of themselves, say Jennifer Carson Marr of Georgia Institute of Technology and Stefan Thau of London Business School. For example, a study of Major League baseball players shows that in the 58% of salary arbitrations where players lost, the higher a player’s status, the greater the fall-off in performance the following year. If you’re a high-status person, sometimes the best way to cope with a work-related humiliation is to get a job with a new employer where you feel respected, say the researchers, whose study appears in the Academy of Management Journal.

SOURCE: High status is a liability when careers sputter, study finds

March 10, 2014December 23, 2016

Branded Video Views Highest for Consumer Products, Electronics

Media and entertainment is the most ‘efficient’ vertical
According to 2013 data from Visible Measures, branded video ad views worldwide totaled 19.04 billion between 2009 and the end of 2013. At 8.3 billion, views last year accounted for a huge chunk of this total—nearly 44%.

Last year, 78% of user-initiated views, or 6.5 billion, came from campaigns launched in 2013, but videos from 2009 to 2012 still generated the remaining 22%, with 3.8 billion views. As Visible Measures pointed out: “The percentage of views from old campaigns is a reminder that branded video lives forever.”

Mobile continues to increase its share of digital video ad views. According to data from Ooyala, 14.8% of digital video views worldwide came from mobile phones and tablets in September 2013. This was up from 9.9% in March 2013 and just 6.4% in September 2012.