Secrets of having money for a fabulous future and how to pre retire, with Kris Miller. Plus a 40 year old ad revamped to appeal to baby boomers today. With your host, Shahar Boyayan.
This show is multicast in different ways to adapt to your style. You can subscribe on iTunes, watch on Roku (Buzz and Biz channel – Special Interests category,) on Samsung Blu-ray players and in our channel on YouTube – Boomerology Revealed.
Business Rituals are important for human beings. Incorporating daily mindset rituals will help you train your brain to look for what is positive in your life.
I don’t trust you!
Your customers might not be telling you this but it is in the back of their minds: I don’t trust you!
We are living in a moment where we don’t trust media or brands. We believe or are lead to believe media is fake, companies betray us. Consumers feel ostracized and misunderstood. So you as a brand need to be thinking how to move forward and prove your trustworthiness to consumers.
Our environment is changing, our behavior is changing and our emotions are taking the forefront. As a marketer of your own business, you need to understand and adapt if you want to thrive.
Emotion is the new currency. You market to emotions. All the time.
Yes, people are angry and divided. They feel empowered to say what they feel even when it is a little bit too much. What do you do as a brand? You don’t want people talking bad about your business but you need to give them voice in a positive way. You allow them to participate!
People are looking for compassion, safety and privacy. How many people put a tape over their computer camera because they don’t want to lose their sense of privacy? I know my desktop does not have a camera either, just in case.
Because our level of trust is so low we are blocking cameras, news, e-mails. The younger the generation the worse it gets. Generation Z for example is really averse in sharing any personal data (even when they might get a 20% off coupon). So what will happen with those lead generation pages?
The approach will change drastically. Meaning and purpose will have to be there if they are to share anything with you.
So what is a brand to do? Understand what people want and give it to them. For example, people want to be respected, believed and heard. So having to walk a whole store to find one overworked employee to ask a question, does not work. Watching a video where the expert is telling them what to do, without their input does not work either.
You need to understand that if a customer came to you, he/she did it although he/she would rather be home, despite of day to day struggles, work etc. You should understand and respect that and give them the most personable and special experience. If you are just trying to sell them something, you are going to lose them.
Did I say they’d rather stay home? It is a safe place we trust. Now we just need to make it self-sufficient. Robots, technologies, machines that talk to us and make us fee special, delivery of goods (Why do I even need to go to a supermarket)? All these products and services are on the rise. As well as services that give us instant access to what we want: Netflix, Spotify, Curiousmondo.
Consumer now relate better with small. Small or local brands. Even if you are a big company, you can market as a personal brand with real people, with hobbies and purpose. Small gives us a perspective of control and in a moment where society is evolving, something that makes us all uncomfortable, we seek control and reach. The sense of small gives us that. If you look in the restaurant industry- portions are getting smaller too.
When we get out of our home, we want to do things in groups. Because we need human connection and validation and because the enormous amount of time we spend in social media is making us really bored. Companies that cater to this need are growing like Plantnite that partners with restaurants and bars. But going out in a group also means doing something together like spinning, knitting, making or cosplay.
You can say culture is the new media and if you empower culture with your customers you will be in the winning end. People don’t want to be advertised to but they do want to be reached. That is why you need to talk about them and their emotions and needs not about your product or service. You need to market to them in their groups, neighborhoods and social circles.
It does take more work but it works better than any ad out there, lasts longer and most of all increases the level of trust in your company.
Gary Loper talks to us about goal setting and how to manifest what you want in life. Why do baby boomers lead suicide rates in the nation? What is wrong with us? Divorce, pain killers, and serious diseases are some of the reasons.
This show is multicast in different ways to adapt to your style. You can subscribe on iTunes, watch on Roku (Buzz and Biz channel – Special Interests category,) on Samsung Blu-ray players and in our channel on YouTube – Boomerology Revealed.
We need to get out of our comfort zone and cross new deserts everyday in order to get what we want in life.
Guest Robert Imbriale host of Driving Business Up talks about positive mindset and how we are responsible for everything that happens to us, and quite a bit on how we live these days. Then we talk about how to market to baby boomers the right way! With your host, Shahar Boyayan.
How do baby boomers find new relationships after 50? Perhaps it is through online dating. On this episode we share some stories and some very good tips for boomers looking for new relationships. Also how to check your moles to see if they should be removed and what vitamins to take. We take a moment to praise RiteAid for paying attention to baby boomers.
This show is multicast in different ways to adapt to your style. You can subscribe on iTunes, watch on Roku (Buzz and Biz channel – Special Interests category,) on Samsung Blu-ray players and in our channel on YouTube – Boomerology Revealed.
How taglines and subject lines work in a business
As a society we are stressed like never before.
We are stressed all the time.
You could say it is because we live in an unstable World, there are threats everywhere or we are just angry on how divided we are at the moment.
All part of the issue but we also need to take accountability and see that as a culture we chose to “Live Hard and Play Hard” to a point we cannot sustain this naturally anymore.
While this reality may stress us even more, it is on the other side promoting a new way of thinking and creating new businesses to help us manage this new phase.
The Centers for Disease Control predicts that by 2020, stress will be the most disabling condition Americans face, second to only heart disease.
We are all stressed but Millennials are known as being the most stressed out generation.
There is a bright side in the future of our anxiety!
I’ll show you some of new opportunities out there and maybe some will help you to innovate in your business.
Ahead of us is a spike in products to turbocharge the human body. Nootropics are an example design for this. They are a mixture of natural ingredients and lab-derived supplements. Also known as smart drugs which now have a following.
Scientists are also working on manufacturing new memories.
You have probably seen on TV about Rage Rooms. You pay a fee and throw things at the wall.
Many apps are showing in this segment like Headspace where you have meditation on the go with over 1 million downloads. Others like Mindsurf allows you to share feelings.
Saunas are bringing Infra red heat and custom soundtrack. These saunas are popping up in New York, LA and London, with the price ranging from $45-$55 for a half-hour bake.
Kava tea is known as the liquid Xanax. Drinking numbs your tonque and make you chill. They go from $13 to $25 a bowl.
Sensory deprivation has become a hyper-extreme alternative to meditation. So Pods are back to free you from distractions for 60 minutes. Inside a small room or human-size clam called a pod, there is no sound and no light, just 1000 pounds of Epsom salt water and you. All for $99.
Spas with Cryotherapy Chamber are also popping up. I need to try this one because it is said they burn 800 plus calories in 180 seconds. Just $90 for a session.
Alternative options are a big trend too. Consumers are increasingly turning to gentler, more natural forms of healing.
Aromatheraphy and essential oils in general are in an all time high especially through multi-level marketing companies since they foster people to try the oil. There is even an e-cigarrete style device for personal aromatherapy called Monq.
Yoga, Reki, acupuncture are also seeing a revival.
Pay attention that solutions blending technology and natural components are the ones that tend to be more successful. Partly because Millennials are attracted to blended solutions.
Now it is time to think how your business could help people feel less stressed. From creating a new product to becoming a sleep meditation coach, there are many opportunities out there. Even bedtime stories for grown-ups’ – Sleep Stories – that aim to induce sleep by using a combination of “soothing words, music and sound-effects”.
When you need some support figuring out how to navigate this new World or create innovation, we are here. We have consult hundreds of businesses over the years and we are your pair of fresh eyes. Call us at 801-680-7220 or write to buzz@buzzbooster.com
Today we’ll talk about incontinence and how to deal with it when you are a Baby Boomer. Yes, it can happen to all of us. We tried Google Glass for the first time too. Check a cool product for diabetics called FootMate. With host Shahar Boyayan.
