Here are some facts about B2B social media:
86% of B2B companies use social media
82% of B2C companies use social media
Only 32% of B2B companies really engage in social media compared to 52% of B2C
39% of B2B companies plan to boost their efforts in the social media environment
10% of B2B companies use outside agencies or consultants compared to 28% of B2C
Spending on social media marketing will grow from $11 million in 2009 to 54 Million in 2014
Just 35% of B2B companies find Twitter effective while 50% think Facebook is effective
data from Socialnomics.net