Trends

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Young People Earn More at Young Companies

Although average wages tend to be lower at younger companies in the U.S., workers aged 25–34 earn3.1% more at firms that are five years old or younger than at well-established firms, say Paige Ouimet of the University of North Carolina and Rebecca Zarutskie of the Federal Reserve Board. One reason may be that youthful workers possess the cutting-edge technical skills that startups are seeking and are willing to pay for, the researchers say. 25-to-34-year-old employees make up 27% of the workforces of young firms but just 18% of those at well-established firms (companies that have been around for two decades or more).

entrepreneurial mind

SOURCE: Who works for startups? The relation between firm age, employee age, and growth

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If You Have a Lot of Work to Do, Hope for Rain

ad weather is better than good weather at sustaining people’s attention and maintaining productivity, according to a study by Jooa Julia Lee of Harvard University, Francesca Gino of Harvard Business School, and Bradley R. Staats of the University of North Carolina. In a study of Japanese bank workers whose windows gave them a view of the weather, a 1-inch increase in daily rainfall was related to a1.3% decrease in worker completion time for data-entry tasks. When the weather is bad, workers are less distracted by thoughts of outdoor activities.

 

consumer behavior

SOURCE: Rainmakers: Why Bad Weather Means Good Productivity

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Hispanic Gen Xers Lead in Daily Tablet Usage

Hispanics are known to overindex in smartphone and tablet ownership. And while Hispanic millennials lead in smartphone content consumption, it’s the Gen Xers who are the most avid tablet users, with nearly two-thirds using such a device daily. It’s a different story among non-Hispanics, with those 60 and older dominating daily tablet activity, followed by Gen X users.

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Narcissists Can Be Manipulated into Caring About the Environment

Although narcissists tend not to care about the societal benefits of pro-environmental activities, their attitudes change if their “green” behaviors are likely to be seen and admired by others, say Iman Naderi of Fairfield University and David Strutton of the University of North Texas. For example, narcissists considered an environmentally friendly laptop computer to be more attractive when they were told it was for use in public, rather than at home (3.7 versus 2.7 on a seven-point scale). Narcissism may be on the rise in the U.S., the researchers say: A nationwide analysis shows that college students’ scores on the Narcissistic Personality Inventory rose steadily between 1982 and 2009.

SOURCE: Can normal narcissism be managed to promote green product purchases? Investigating a counterintuitive proposition

narcissist

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Why You Need a Platform in Your Branding?

A big step in celebrity based branding is to have a platform.

Why you need a platform?

Because you can get the message out, you can control the process, a platform allows you to position yourself above your competition, gives clarity to your message to the right audience.

A platform provides attention. Most people market today to get visibility but visibility without attention is worth nothing. Even worse, visibility without attention and a process you can control is a waste of time. The platform is your stage. We live in a very noisy World and just doing the things everyone else is doing is not going to take you anywhere.

A platform amplifies your message- Today with just one effort you can achieve massive Worldwide reach. Without spending thousands of dollars and reaching exactly the audience that you need to reach. This is extremely powerful.  Your platform needs to encompass offline and online media but this today is very easy to do.

A platform provides the ultimate connection- Everyone talks about engagement but few know what it really means. With the right platform you can foster real conversations, interaction and a type of connection that is not possible without a platform. You create fans that promote and advocate for your business.

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Make it Big With Celebrity Based Branding For Entrepreneurs

Why do you need to brand yourself as a celebrity in your field?

Because by being a celebrity in your field you will attract more clients, have a lot more price elasticity for your services, become the go to expert and you will face less competition.

Businesses that succeed today are personality driven businesses. The buyer wants to connect with a person that they know, like and trust.

You can keep hiding behind your e-mail or social media sites but nothing will help you make it big as celebrity branding.

There is a simple formula to brand an entrepreneur as a celebrity. Only 3 steps:

  1. Personal Appeal- Your message, your promise, your unique voice and enhance your charisma points. Is your message clear enough? do you really know who you should be talking to? What is your irresistible promise to your market, the one that talks to them on an emotional level? Are the key points of your personality highlighted in your marketing? Do you have a unique way of communicating with your audience?
  2. Your Proprietary System. How you approach the solution to a problem in a very unique way. No matter what you do, you solve a problem to your audience. Do you have a specific way of doing it? Do you have your own system that you can market?  The way you deliver solutions need to have your own flavor and rituals.
  3. Your Platform- How you choose to put your voice out in a consistent way that gets a lot of visibility and attention. Visibility with attention needs to be your goal. Constant exposure using online and offline media.

Being a celebrity in your field will bring more credibility to your business, more business and can be a lot of fun. It does not happen overnight, you need to dedicate some time but the results will be better than you ever imagined.

celebrity based branding

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Should You Approach Your Audience When Giving a Talk? Maybe Not

People feel better about objects and people–whether positive, negative, or neutral–that are seen to be receding rather than approaching, says a team led by Christopher K. Hsee and Yanping Tu of the University of Chicago. For example, research participants viewed a neutral-looking person in a video more positively when he was walking backward away from the camera than when he was walking toward it (3.67 versus 2.70 on a seven-point scale). Approach aversion, which also applies to events in time, may have an evolutionary basis: Humans have developed a tendency to be on guard against stimuli that are approaching, the researchers say.

SOURCE: Approach Aversion: Negative Hedonic Reactions Toward Approaching Stimuli