-First of all, Google wants ads that get clicked on.
-Google rewards and prefers stability and longevity.
-Google likes to see a low “bounce rate.” That’s the number of people who click to your site and immediately bail.
-Ideally Google would like to see those people click on your ad, disappear into your site and never be seen again.
Are you the intentional choice of your market?
On this show Glenn Dietzel talks about entrepreneurial Authoring and how you can use a book to build a business.
Listen to the Buzz and Biz Show now
Napoleon Hill nailed it on the head when he said that you need a “Mastermind Group.†Without a dynamic team that can help substitute your weaknesses and highlight your strengths, you are pretty much lost.
Alone you are practically nothing. Together, you can conquer the world. While much of this may not make sense to you given the lack of insight that I have provided, I can say one thing: assemble a powerful team.
That team is going to be the basis for your future. That future is not days, weeks or months, but years. Choose your team wisely and you will reap the rewards, choose your team poorly and you will go down in flames
Are you the Knowledge Broker for your Optimum Clients who want to choose ONLY you?
If this does not sound familiar to you, then you must read on.
Warning: What I am about to share with you has not been revealed before.
You need to be on this call with Glenn Dietzel:
Wednesday, September 5th, 2007
http://www.buzzbooster.com/glenn.htm
Investment: Free!
Even numbers are not as effective as odd numbers in sales letters and advertisements.
Odd numbers have something hanging. There is urgency in them
It’s a simple question, but one that provokes some interesting thoughts.
If you are truly serving a niche with your business, they should miss you if you’re not there.
Like in any big city, beggars are easy to find around here.
To get some money they go to busy places like movie theaters, malls, post offices, parking lots, etc.
Most of them around here stay with a piece of cardboard with something written trying to grab your attention.
Some are more creative or skilled and they stay in busy places playing some kind of instrument.
Some just approach you and beg.
There is one guy downtown that has a different approach. He goes around with his dog. His dog is a Pug a little overweight and well taken care of. It is a cute dog, very calm.
If you were to stay around these two, you’d notice that from every 3 people passing by, at least one stops to pet the dog.
Guess what happens next? A coin exchanges hands.
This fellow found a way to separate himself from the other beggars and gets more coins than most.
He found a marketing strategy that works for him. He found a way to attract people and to engage them through emotion without doing what every other beggar does.
I’m not trying to touch any moral aspect here. I just want to make a point:
Every time you find a way to differentiate yourself from the competition, you win and if you understand that people buy based on emotions, you win again.
Take a look at your business and ask yourself this question: How to I really differentiate my business from the competition?
Do not come with things like: We offer great customer service or have the best price.
What is really your unique point?
And then, ask this?
How do people learn about what is unique in my business?
See, my friend with the Pug dog makes sure he is around high end malls and places with a lot of foot traffic.
Consumers want to be able to give you input about your products and your company?
Why not let them and use it to market your company?
They are coming back this fall. They will spend $47 billion.
Are you targeting this audience
The Google Quality Score is “…determined by your keyword’s clickthrough rate (CTR) on Google, and the relevance of your ad text, keyword, and landing pageâ€
