This commercial is from Thailand and has a very strong message. The product is life insurance. Good storytelling and a fantastic example on what works today when it comes to engaging people
Your Tendency to Put Things Off May Have Been Inherited
46% of the trait of procrastination is due to genetic influences, according to a study of hundreds of sets of twins. The research also lends support to a theory that procrastination, in its tendency to undermine adherence to long-term goals, is a byproduct of impulsivity, which may have had an evolutionary origin: Hunter-gatherers had an advantage if they acted swiftly to satisfy their survival needs. Your genetics don’t necessarily condemn you to a life of procrastination: The 46% figure means procrastination is only “moderately heritable,” according to the researchers, led by Daniel E. Gustavson of the University of Colorado.
What is happening to your brain [Boomerology Revealed TV #06]
How the Spine Affects your Brain with Dr Shannon Parisi (I was not aware of this at all!) We also talk about the Lifestrength bracelet and how that affects your health, a list of films that every baby boomer should watch, the art of multi-tasking and some fun pictures.
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Your Ability to Size Up a Face Probably Isn’t Based on Experience
If adults assume that their ability to discern trustworthiness, or the lack thereof, in strangers’ faces is a skill honed over a lifetime, they’re wrong. Children ages 5 and 6 made very nearly the same judgments about the trustworthiness of computer-generated faces as adults, and children ages 3 to 4 were off by just a few percentage points, says a team led by Emily J. Cogsdill of Harvard. People make inferences—right or wrong—about strangers’ characters within 50 milliseconds of viewing their faces, prior research has shown.
SOURCE: Inferring Character from Faces: A Developmental Study
Multitasking is Impossible
The brain cannot multi-task so what is it that you have been doing all this time? With your hosts Nashlah and Shahar from BuzzBooster.
Emerging TV viewer types
Emerging TV viewer types
“Professional” Critics
Middle-age professionals,
successful and digital savvy, have
limited time and demand quality.
Characterized by their skepticism,
interest in keeping up with media
& pop culture and drawn to
immersive story driven, and
cerebral shows.
Young Digital Nomads
Born into “get what I want – when
I want it” media landscape, these
college age and 20-something’s
are much more likely to go ’off
the grid’, snacking on TV media
clips, viewing online or through
alternative viewing means (laptop,
Netflix, Hulu, Roku, etc.)
Social Seekers
Digital and broadcast TV worlds
are more seamless for these
viewers, who seek programming
that can connect them with
others, either in person or online
– all to create an immersive,
social and sometimes escapist
experience..
Time Fillers
Heavily engaged with TV
programming and online
entertainment information, these
viewers put television at the
center of their universe, but
appear to remain more on
“autopilot”.
High Performers Are Covertly Victimized, Unless They’re Altruistic
In a study set in a Midwestern field office of a U.S. financial services firm, high-performing employees were more likely than average workers to report that colleagues covertly victimized them through such behaviors as sabotage, withholding resources, and avoidance, says a team led by Jaclyn M. Jensen of DePaul University. High performers’ average score on a 1-to-5 victimization-frequency scale (from “never” to “once a week or more”) was 3.37, with the greater the performance gap in the workgroup, the greater the victimization. The effect was most pronounced for high performers who were selfish and manipulative; those who were altruistic and cooperative suffered less victimization as their performance increased, the researchers say.
SOURCE: Is it Better to Be Average? High and Low Performance as Predictors of Employee Victimization
Are Millennials Just Like Boomers? [Boomerology Revealed TV # 05]
http://www.boomerologyrevealed.com Ernesto Verdugo and differences between generations. Would you use a Happe? Check it out. Some cool facts about baby boomers and a trip to memory lane.
Also some facts about sugar and your health.
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Are You Future Oriented? Your Language Tells the Tale
The structure of the language spoken by a company’s top team affects the firm’s planning for the future, according to doctoral student Hao Liang, Christopher Marquis of Harvard Business School, and two colleagues. If the language is English, Spanish, or one of many others that use mainly grammar, rather than context, to distinguish present from future (“It is raining,” “It will rain”), people tend to focus less on the future, presumably because it seems more distant. On corporate social responsibility, which is a highly future-oriented activity, firms in countries speaking these “strong-future-time-reference” languages underperform firms in weak-future-time-reference countries by more than 1.2 grades on a 7-step scale, the researchers say.
SOURCE: Speaking of Corporate Social Responsibility
How to use colors in Marketing [BuzzBooster TV #119]
Discover how to use colors in your marketing. Colors evoke responses from prospects and clients so you need to understand how they work. With Shahar and Nashlah marketing advisors at BuzzBooster