Exercise Sparks Creative Thinking

Have you ever hit a creative roadblock? Exercise might be the answer to overcoming mental blocks, according to a new study. The findings, published in Frontiers in Human Neuroscience, revealed that people who exercise regularly are better at creative thinking compared to those who do not exercise.

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Video Quality and Consumer Perception

Does online video quality influence the consumer perception of your brand?

This is an infographic with some interesting data.

Let’s not forget 2 things though:

1. Quality content is more important than video quality

2. People are not willing to watch Tv production type brand videos online
video quality

Video Marketing For Small Businesses

online video marketing

Video Marketing For Small Businesses need to be part of your marketign mix in 2014.
Here a few more facts for you:

1. 61% of business people watch videos to learn how to use a product or service. (IDG)

2. 80% of Internet users recall watching a video ad on a website they visited in the past 30 days.
Source: Online Publishers

3. 1 in 2 consumers say that YouTube videos have influenced a purchase decision.
Source: Walker Sands

4. About 57% of consumers said that product videos make them more confident in a purchase.
Source: MediaPost

5. Online retailer Bizchair saw 33% of online sales came from the 13% of site visitors who viewed video.
Source: Stores.org

6. A company found that shoppers were 144% more likely to add product to cart if they viewed videos on that page.

7. 1.8 Million Words
That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.

Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.

8. 42% of business people who watched a video purchased a product. (IDG)

9. 61% of businesses say online video is the top converter for sales. (Adobe Digital Report)

10. Videos produced for business purposes will grow in excess of 50 percent annually through at least 2015. (Interactive Media Strategies)

11. Internet Retailer reports that visitors who view product videos are 85% more likely to buy than visitors who do not, based on OnlineGolf.com results. (Internet Retailer, April 2010)

12. Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore, August 2010)

13. 58% of business people watch videos to find information on products they wish to buy. (IDG)

14. After watching a video 46% of business people visited a vendor website or contacted a vendor for more info. (IDG)

When you are ready to be serious about online video marketing, get in touch with us.

Important facts about online video for businesses

video marketingHere are some Important facts about online video for businesses. You should think about them when creating your video marketing strategy for 2014

1. In November 2013, 189.2 million Americans watched 47.1 billion online videos with 26.8 billion total video ad views.
Source: Comscore

2. The number of US digital video viewers will rise by more than 22 million in the next for years, reaching 204.6 million in 2017.
Source: Emarketer

3. Cisco predicts that by 2017 internet video traffic will account for 69% of all consumer internet traffic worldwide.
Source: Cisco
Online Video Marketing Is Not Just for Retailers

4. 403% An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.

59%
According to Forbes Insight, that’s the percentage of senior executives who’d rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.

5.Three out of five consumers will spend roughly two minutes watching a video that educates them about a product they plan to purchase and 37% will watch for more than three minutes. (Marketing Charts)

6.Retail sites with video content increase conversion by 46%. (Treepodia)

7. 75% of all videos shared are shared on Facebook. (Adobe)

8. Video has a viral reach of 77% on Facebook. (Adobe)

9. Online video provides up to a 90% conversion rate. (Flimp)

10. 70% of B2B business are using video as a marketing tactic. (Marketing Profs)