Don’t Give Consumers Too Many Visual Choices

Online shoppers love seeing images of products, but when the number of choices is high, visuals become confusing and presentation of the options in text form helps consumers make better decisions, say Claudia Townsend of the University of Miami and Barbara E. Kahn of The Wharton School. A high number of visual options can also prompt consumers to give up trying to choose: Asked to select among 27 types of crackers, participants in an experiment were 5 times more likely to pick “none of the above” if the choices were presented visually rather than in words. Text prompts a slower, more systematic mental-processing style, the researchers say.

buying strategy

SOURCE: The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload

 

A very weird event I attended- I need your answer

I have a story to tell you. I’ve waited a few weeks before telling you this because I wanted to make sure I didn’t do it out of  bad feelings.

Before I start, I’d like to ask that if you know of anyone during all these years that I’ve been doing podcasts and videos that I have asked to pay to be interviewed, to come forward and leave a comment (including the character in this story whom I interviewed years ago during the release of their book,) and if anyone was ever approached by me or Nash during an event where we were not speakers and was asked to purchase anything from us, please come forward too. To my knowledge this never happened and if it did it is time I go running to get my brain checked because there is something wrong here.

These were exactly the things we were accused of doing in a recent event we attended.

We had a very busy last quarter, travelling from one event to another to speak. It was fun but by the end of November we were ready to stop. We got an invitation from a speaker to attend his/her event. It meant a 7 hour drive, hotels and meals but because I used to admire this person, wanted to have a stronger relationship and would be coming back from another event and had to cross the state where the event would be happening, I decided to say yes. That was my first mistake. The second mistake was to invite a client of mine to attend the same event.

The first day was pretty uneventful. We were tired and didn’t spoke to anyone. Mostly my client, her husband and some of the speakers. After lunch we did an interview with a colleague of mine whom we knew would also be at this event and with whom we wanted to do an interview about a charity project he had been working on. He was leaving that day so we could not miss the opportunity.

Second day started much better and I was excited about the day. We watched the speaker and went with client and a group of new found friends to lunch.  During lunch we talked about fried chicken, when asked I said what I did for a living and we talked about trivia.

We arrived late for the second speaker because the restaurant took forever to bring the food. We were carrying, as always, camera and tripod with us. It had been raining for 2 days non stop and we were waiting for the light to get better so we could tape our show as we do every time.

After the speaker ended the event manager came to me and asked us both to go outside with her. Outside she told us that it came to her attention that we were interviewing people and charging for the interviews. We said that such a thing never happened in 8 years. She said we had interviewed someone the day before.

We said we interviewed a friend and a colleague, outside the event premises. She went on asking us the reason why he had left and we said that was not for us to tell.

Not satisfied, she then accused us of approaching people during breaks and asking them to buy our products. I told her this was not true, I never did this and the price point of our products and services is very unlikely we could sell them during a bathroom break. Plus, we work with a very limited number of beginner solopreneurs, which was the audience in that event. Plus we were in the room the whole time before lunch.

She was on a mission to find something wrong so she wanted to know everyone I had talked to and when. I told her that I talked to the people I had lunch with, and then to one lady I met during breakfast who I did ask for an interview for our health show (which I don’t even have sponsors for and no money is made in anyway with this new podcast) and that one speaker had approached me to be interviewed. But at that point no one had be interviewed because we were busy having lunch and the rest of the time we were inside the room.

Since nothing would stop her she asked how we got into the event- we were invited by the host- and said she didn’t want to have to ask us to leave the event to which I said she wouldn’t have to, I would be more than happy to arrive home early.

Went inside, had to explain to my client what was going on. Fortunately she had been with us the whole time and knew these accusations were preposterous, and we left.

I’ve passed this weird event in my mind many times to see what we possibly could have done for such a thing to happen. After all I’ve been a professional speaker for over 25 years and never was accused of anything, much more being unethical.

I know no one said anything to this lady because at that point we had spoken to a very small number of people, had been in the room the whole time and nothing unusual had happened. So my conclusion is that the host saw us walking around with a tripod and a camera and made some assumptions.

We did look for the host after this happened but she/he was not around. Frankly I had nothing to explain and was quite offended.

Now if our behavior in any way raised some questions, the host could have come and asked us instead of sending an amateur to do her job. After all we know each other, this pseudo event manager woman had her mind set in accusing us and I bet the version of the story she told back to the host is probably not correct.

I never rant about things,  promoters or other professionals but my reputation and ethics were questioned and I don’t know how these people behave and I don’t know how far they can take their fantasy of what was going on. All I know is that I take my profession very seriously and am very proud of what we have accomplished so far and we never take a position of trying to get other people’s clients, if anything we take our clients to see a different perspective on marketing. Every time there is an event in a town where we have clients, we are happy to invite them.

I come from a mindset that there is enough to all of us and we can find a win-win situation instead of a win-lose situation any time. I’m not desperate to find clients and do not need to attend someone’s event to get them.

So, I wasted a lot of sleep over this and need an outlet to let this go forever. Therefore this post.

Nash thinks we should have chased the host more, should have written an e-mail and I think I never did anything wrong, was wrongly accused, never heard from the host and I don’t send messengers to do my job when I care about a relationship.

What would you have done? Please tell me, I really want to know.

 

Pinterest Makes the Holiday Season Less Stressful

This is a great infographic on how Pinterest Makes the Holiday Season Less Stressful
According to a study released by market research company Lab42, 92 percent of Pinterest users said the social network makes the holidays less stressful. In fact, 27 percent saying that the pin-board style website makes the holidays ‘much less stressful’.

The top three Pinteresr categories browsed during the months of November and December are:

1) DIY & Crafts,

2) Holidays & Events, and

3) Food & Drink pinterest marketing

New changes on Facebook

As usual, more changes happening on Facebook. These are actually good ones.
Here is what the great Mari Smith said about these changes:

Two more changes to Facebook’s News Feed just announced! Again, the emphasis is on quality content, relevance and giving priority to related conversations. “Helping You Find More News To Talk About” http://newsroom.fb.com/News/768/News-Feed-FYI-Helping-You-Find-More-News-to-Talk-About

Here are the two updates with suggested takeaways:

① Facebook continues to put emphasis on quality content. Now, links to quality articles on external sites will be given priority in the News Feed, especially on mobile. “Meme photos” (hosted outside of Facebook) will be given lower priority in the News Feed.

Facebook’s surveys reveal that on average people prefer links to high quality articles about current events, their favorite sports teams, or shared interests to the latest meme.

In addition, soon after you click on an article in the News Feed to read it, you may see up to three related articles directly below to help you discover more interesting content. Cool!

➤ TAKEAWAY: As we get ready to go into a new year, focus on producing, curating and sharing excellent content that is relevant to your audience. Of course, this has always been the case, but with these new changes, we may start to see (finally!) LINK posts getting better “EdgeRank” (News Feed visibility). Perhaps at some point, link post reach will eventually be on par with status updates and photo posts?! That would be awesome.

② Earlier this year, Facebook announced a new way to push stories you may not have seen in the News Feed yet back up to the top. This tweak to the algorithm is called “Story Bump.” Now, Facebook is adding bumping to also highlight stories with new comments. When you make a comment on a post, often you might not return to that conversation. This new bumping update allows you to resurface stories with new comments to see what else has been said and add to the thread, if you wish.

➤ TAKEAWAY: Make good use of Friend Lists (including the Close Friends List) and Interest Lists to keep a closer eye on key contacts, friends and Pages so you can proactively engage with relevant posts. As you engage with posts, this helps to bump that story higher in the News Feed of the people involved in the conversation. (To learn how to set up Lists, see this post: http://bit.ly/fb_newsfeed).

Remember, “Content is King but Engagement is Queen and she rules the house!” These two updates to Facebook’s News Feed are great examples of that quote.

We Could Be Better at Giving Thanks

Since Thanksgiving just passed:

Although people say they want to be thanked more often at work, fewer than 50% of Americans polled for the John Templeton Foundation, a philanthropic organization, reported that they would be very likely to thank salespeople, their mail carriers, or cleaning crews, and just 15% express daily gratitude to friends or colleagues. 74% never or rarely express gratitude to their bosses—but 70% said they’d feel better about themselves if their bosses were more grateful.

ByANDREW O’CONNELL

Black Friday and Cyber Monday in Buzzbooster land

Be sure that I’m thankful for having you in our life because you contribute to our mission to bring long lasting prosperity to small business owners.

This year we decided to join the Black Friday Craze. We never did this before.

We are offering 12 of our programs at 75%off.

These programs usually go from $97 to $1997, but this time they are all 75%off.

Yes, for real!

All you need to do is go to BuzzBooster University, browse the programs, choose the ones you like and during checkout, use the promo code “thanksgiving”

You will see then the updated investment.

Some of the programs eligible for this promo are:

  • How to create info-products
  • How to create online training
  • Using Google Plus
  • Magical Follow Up
  • SEO strategies
  • Master Local marketing
  • Continuity programs
  • Sales Strategies
  • Attracting leads online
  • And more

Once in a lifetime opportunity. 12 programs at 75% off

All you need to do is go to http://www.buzzboostersuniversity.com/, browse the programs, choose the ones you like and during checkout, use the promo code “thanksgiving”

You will see then the updated investment.

The code is valid until Cyber Monday.
Black Friday Offer