Shahar and Nash talk about NeuroMarketing tips to grow your business, Interviews and marketing tips from Camden Toy, Simon Becker from Dr Who and Go Engineer.
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Music Based on Neuroscience
I was so happy to find this site.
It offers music based on Neuroscience.
According to the site, the music will help you relax and focus better.
The site is called: Focus @ Will
Here is what they have to say about it:
Listening to music with soothing aspects, that plays at 60 beats per minute, can decrease neural activity, and lead to a relaxed, but awake state called alpha state[11] that is defined by an increase in alpha brain waves and a decrease in higher activity beta waves. Increases in alpha waves have been tied to a psychological state of decreased self-awareness, timelessness, and motivation known as “flow”. Songwriters, musicians, writers, athletes, and meditators are all people who separately describe the same experience when flow state is reached.
Once flow state is reached how is it maintained, and for how long? We know that it takes approximately 20 minutes to get into a state of concentration, flow or not, in which you are able to habituate to irrelevant external stimuli[9]. Most people are able to maintain their concentration from a minimum of 20 to a maximum of about 40 minutes before having to take a break. Psychologists call this waning of attention the ‘vigilance decrement’, and suggest that it is due to either a reduction in cognitive resources or mindlessness and goal habituation. Some research suggests that a brief break can reduce this goal habituation and enable people to maintain vigilance for longer periods of time.
The entire process of maintaining focus for an extended period of time is not easy. It requires work on the part of your brain and is stressful[27]. An area of research devoted designing technologies that work with your brain to make work less effortful is called neuroergonomics.[28, 29, 30] Through neuroergonomics, technologies can produce experiences that enable your brain to feel less stress, and you to get more work done. That said you still need to be personally motivated to get to work and find your flow.
Sales Alert: Making Eye Contact May Not Be Such a Good Idea
After gazing at the eyes of speakers who were trying to persuade them, research participants showed an average attitude shift of just 0.14 on a seven-point scale, compared with 0.6 if they had stared at the speakers’ mouths, says a team led by Frances S. Chen of the University of British Columbia in Canada. This and another experiment show that contrary to popular belief, eye contact decreases the success of attempts at persuasion, at least in the cultural context of the European university where the study was conducted. Because direct gaze has evolved in many species to signal dominance, eye contact may provoke resistance to persuasion, the researchers suggest.
SOURCE: In the Eye of the Beholder: Eye Contact Increases Resistance to Persuasion
The Act of Choosing a Treatment May Boost Its Effect on You
For people who have a need to feel in control, making a choice about health treatments strengthens their chosen treatment’s psychological component, says a team led by Andrew L. Geers of the University of Toledo in Ohio. For example, people who put a hand in ice water for 75 seconds reported less pain (20 versus 24 on a scale up to 44) if they were given a bogus pain-prevention cream; but for high scorers on a “desire for control” test, the effect was more pronounced if they were able to select between two (equally bogus) creams. The findings are part of a growing body of research showing that patient involvement enhances treatment effectiveness.
SOURCE: Why Does Choice Enhance Treatment Effectiveness? Using Placebo Treatments to Demonstrate the Role of Personal Control
Do Depraved Thoughts Make You More Creative?
In an experiment, Protestants produced better, more creative work when they were induced to feel unacceptable desires and primed with words evoking depravity and damnation, says a team led by Emily Kim of the University of Illinois. For example, those who were exposed to words such as “dirty,” “punish,” and “forbid” and then asked to make a clay sculpture and write a poem were judged to have created better art (2.63 versus 2.30 on a 5-point scale) than those who had seen words such as “clean,” “reward,” and “virtue.” The effect was not seen among Catholics or Jews, the researchers say.
SOURCE: Sublimation, Culture, and Creativity
Men’s Self-Esteem Drops When Their Female Partners Succeed
Men who were told their romantic partners had scored in the bottom 12% on a test felt better about themselves, unconsciously, than those whose partners were said to have scored in the top 12% (0.47 versus 0.25 on a zero-to-0.7 “implicit self-esteem” scale), according to Kate A. Ratliff of the University of Florida and Shigehiro Oishi of the University of Virginia. The female participants in the researchers’ series of experiments showed no such decline in implicit self-esteem when their partners failed. Because men are generally more competitive than women, they may be more likely to interpret a partner’ success as indicating that they are somehow deficient, the researchers suggest.
SOURCE: Men Feel Worse About Themselves When Female Partners Succeed, Says New Research
Entrepreneurial-Minded Americans Cluster in the Western States
American states with the highest percentages of people with entrepreneurial personalities are clustered in the West; the top nine are Colorado, Utah, South Dakota, Nevada, Alaska, Arizona, New Mexico, Nebraska, and Montana, according to data collected by Martin Obschonka of Friedrich Schiller University in Germany and a team of researchers from hundreds of thousands of people who filled out questionnaires online. And, indeed, much of the country’s entrepreneurial activity, as defined by the rate of nonbusiness owners who start new nonagricultural businesses, occurs in the West. The bold pioneers who settled the American West may have left their genetic imprint on today’s inhabitants, the researchers suggest.
SOURCE: Where entrepreneurship is at home
Customers Care More About a Line’s Length than How Fast It Moves
Customers Care A word of caution to companies that pool their customers into one queue with multiple servers: In deciding whether to join a line, customers care a lot more about line length than number of servers. Even if it’s moving quickly, a long line can put customers off, according to a team led by Yina Lu of Columbia University. The team’s study of supermarket customers showed that a line of 10 people can have a large impact on purchases, and increasing the queue length from 10 to 15 customers would lead to a 10% drop in sales.
SOURCE: Measuring the Effect of Queues on Customer Purchases
Emotional Connection in Advertising
Again, good storytelling, a good advertising creates an emotional connection with no need to talk about features and benefits of the product.
By GoPro
Friendship Between Different Cultures
“Friendships between Americans tend to be shorter and less intense than those between people from many other cultures, because Americans are taught to be self-reliant and live in a very mobile society.” – International Student Guide to the United States of America.
