The complexity of forming a habit

In order to achieve another level in our business, we need to become a different person, acquire new habits.
The brain has a process to acquire new habits.

The brain cannot instantly adapt to sudden changes in previously experienced circumstances, new life conditions, new work, new study routine or a place of residence, social circle, unfamiliar food or new people. Any new activity must be entered into gradually and calmly by slowly getting accustomed to it. Every day, by doing everything you can, you can achieve something that seemed impossible. The habit to study, or to work is formed gradually and continuously. Sudden insight and inspiration always involves previous knowledge and may not always be something you were fully aware of before.

Often, parents, teachers, bosses, loved ones (and sometimes ourselves), without understanding the complexity of forming a habit, require from us (and we expect from others) achieving instant results. It does not happen that way. It is best not to become overwhelmed, calm down, and kindly tell them or ourselves that nothing can be achieved all at once, “Hey kids, be patient and you will get you Christmas gifts just in time for Christmas”. And start moving forward slowly, and picking up the pace as we get used to new things.

The brain by itself creates stereotypes (habits, skills, reflexes). Stereotyped thinking helps immensely to live our lives as we do no need to repeatedly solve common tasks. Every day, when we perform same actions, we turn them into a habit, a skill or an ability, or sometimes a conditional reflex. Without much reliance on our brain, we become able to salivate at the sight of a lemon, close front door, turn off leaking tap, wash dishes, jump up from a sudden car horn, click X when we need to close a window on the computer screen.

Instincts and insufficient life experience force us to create stereotypes related to our childhood friends, enemies or lovers. This can be useful when dealing with “the ocean of mankind” to choose someone and to create our own team and then stop, which frees up the time and energy for other life goals. Stereotypes help us to deal with strangers, get along with our parents and to educate our own children.

From learning-mind.com

Consumer Behavior: An Upside of a Long Recession: A Deepening of Personal Trust

The longer a recession drags on, the greater the growth of interpersonal trust among the population, according to an analysis of survey data from 10 Latin American countries by Elizabeth A.M. Searing of Georgia State University. For each additional year of a recession (holding all else constant), the probability that people will agree that “most people can be trusted” increases by 9.03%. A long recession may bring communities together and encourage social investment, Searing suggests.

SOURCE: Love Thy Neighbor? Recessions and Interpersonal Trust in Latin America

Marketing difficult products

Some products are harder to market, difficult to talk about. The approach needs to be clever and different.

P&G some years ago started Being Girl with a different approach to reach girls and have them talk about their periods. Their site is an example on how to reach people in a different manner and have them talking about topics that are difficult to share.

Hello Flo has created a commercial that is very creative in selling tampons and a membership program at the same time.

Sarah’s Secret Society, another company, targets a different audience and fosters a dialogue from people with urinary incontinence. They created the Video Diaries to show how to live a full life with incontinence.

No matter the product or how difficult it is to talk about it, there is always a clever way to market to your audience. Take calculated risks and see the results.

Commercial With Emotional Connection

Every time we talk about consumer psychology and NeuroMarketing we talk about the importance of creating an emotional connection with your audience. It can be done in any touch point with your audience.
Here is a commercial in Thailand from a telecommunication conglomerate called True that did an amazing job in creating an emotional connection on a low budget film.
It is spectacular!

Fast food chain with a brain.

Take a look at Chipotle’s new commercial.

It’s being called “the most beautiful, haunting infomercial you’ll ever see.”

It’s being called “the most beautiful, haunting infomercial you’ll ever see.”

Also kudos to the company that back in July, for example, the company announced plans to become the first US restaurant chain to strip its menu items of all genetically engineered ingredients.

The company that targets Millenials has chosen other media outlets to promote its brand other than Tv

 

How to Have a Business Breakthrough Despite the Challenges in Your Life!

We have a very special webinar coming up next week. Our guest is Lisa Peck, published authors, show host and success business coach. She will be speaking on How to Have a Business Breakthrough
Despite the Challenges in Your Life!

It is a content only webinar, no sales and full of very important information.

Reserve your spot now. How to Have a Business Breakthrough
Despite the Challenges in Your Life!

How to Have a Business Breakthrough Despite the Challenges in Your Life!

Consumer behavior: A Discount May Devalue a Product More Than a Giveaway

Consumers who were offered free bread sticks as a promotion from a pizzeria said they’d be willing to pay $5.06, on average, for them once the promotion ended, only slightly less than the amount consumers were willing to pay when there had been no promotion, say Mauricio M. Palmeira of Monash University in Australia and Joydeep Srivastava of the University of Maryland. By contrast, people who were offered the bread sticks at a discounted price of 50 cents were willing to pay just $2.76 once the promotion was over. The findings suggest that a discount promotion may devalue a product in consumers’ minds, whereas a free promotion offer may not devalue a product at all.

SOURCE: Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free OffersConsumer behavior