Trends

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Don’t Tell a Suffering Person “It Could Have Been Worse”

sufferingAfter being subjected to the upsetting experience of receiving negative feedback on a task, research participants felt particularly badly, scoring an average of 4 on a 7-point positive-affect scale, if they were indirectly told that getting a low score on a task was a “not serious” event. By contrast, those who could decide for themselves on the seriousness of such an event felt less bad (4.63), even though they too tended to classify the experience as “not serious.” The research, by a team led by Kristin W. Grover of the University of Vermont, suggests that people who have suffered misfortunes feel worse when their experiences are minimized by others, but feel better when they internally minimize the experiences themselves. Saying “It was for the best” or “It could have been worse” makes sufferers feel misunderstood and isolated, the researchers say.

SOURCE: The boundaries of minimization as a technique for improving affect: good for the goose but not for the gander?

 

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My Review of SLC ComiCon

I had nothing to do with the organization of SLC ComiCon but I’m so proud that we had this event here in Utah. Great Job to all that helped put this event together!

The event sold 70,003 tickets and on Saturday had to turn people away. I’ve been in SL for 9 years and go to a lot of events and never saw such support from the community.

Outdoor Retailer is the biggest show we have in town and their attendance in 2013 was 21,814.

Guess geeks are mainstream now…

ComiCon here went pretty well with just a few problems. People had a great time and it was a little emotional when it came to the end.

The workshops had panel format and were able to deliver good information. So many events with panels turn into an endless stream of jokes and don’t lead to anything, not the case here.

The ComiCon film festival showed some pretty good shorts. Very proud of our film community here!

They suffered with the poor signage and the fact that on the first day a security person from the Salt Palace was not allowing people to get to the festival. Next year I bet they will work signs and train their volunteers on all the events happening.

Lack of available schedules of other events and next day schedules was an issue.

Cosplay was all around and I have to say some were really amazing.

The trade show was packed, really hard to move around and so fun! Family friend event had multiple generations going around. The mix of artists and companies was really good and diverse. I’d like to see more toy art artists, Ball Jointed Dolls and Anime next time.

Good mix of celebrities too. Amongst them Glenn Morshower, Lou Ferrigno,  Dirk Benedict, Peter Mayhew, Dean Cain, William Shatner, Adam West and Stan  Lee.

Lou Ferrigno and Dean Cain went the extra mile to make this event successful. Talking to fans, taking pictures and just being nice.

William Shatner and Adam West had a special presentation. A big Ego trip and double meaning jokes. Not my favorite.

Stan Lee is right now my favorite person in this Universe. Great guy, great presentation, so approachable. Hope they can bring him back next year.

Yes, next year and may this from now on be called The Annual SLC ComiCon.

We have some great interviews to show you on our BuzzBooster Tv in the enxt few weeks and some articles coming in the next issue of Engage Magazine.

SLC ComiCon

 

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Places The BuzzBoosters are Speaking Next

We have fun speaking but we have a lot of fun meeting people we know online but never met in person.

Here is a list of the places we’ll be speaking next.

Come and join us!

  1. Utah Small Business Summit– 09/03
  2. Teleseminar with Lisa Peck– 09/17
  3. JV Alert Arizona– 09/22
  4. Business School at SLCC- 09/24
  5. Business Before Lunch– 09/26
  6. Business School at SLCC- 09/26
  7. Kanab- 09/29
  8. Medtrade Conference- Orlando- 10/08
  9. Nawbo Utah– 01/22

Want to have the BuzzBoosters speak to your group?Book us to speak.

The Buzzboosters

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Cheating Makes People Feel Good

In a series of experiments, cheating on tasks improved people’s moods, says a team led by Nicole E. Ruedy of the University of Washington. For example, participants who were shown the correct answers to an intelligence test and used them to improve their scores registered a bump from 2.42 to 2.71 on a five-step positive-affect scale, while noncheaters’ moods declined slightly. The researchers point out that this “cheaters’ high” applies only in contexts with no obvious victim.

SOURCE: The Cheater’s High: The Unexpected Affective Benefits of Unethical Behavior

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Videos increase purchase

Significant video shares across social media networks can increase brand awareness by 55% and increase the ‘likelihood to purchase’ by 103%.

Now imagine when you educate your audience to come back for more every week. That is what happens when you have a show, because a show is consistent and your audience knows to come back to you for more. You also become an icon in your industry because after all, you are a show host, an authority.

Now imagine having a show that is not limited to the Web. You tape one show and you have it online, as a podcast and on TVs. All types of screens, 3 different types of audiences.  I’m not talking about having an online show that can be seen in multiple screens. I’m talking about a show with multi-platform distribution.

This is a game changer available to smart business owners.

Don’t just tape videos and slap them on YouTube. Host your own show and have it distributed in several different platforms.

We have a webinar going in dept into this subject and today Sept 5th is the last day to get the extra bonus where we’ll promote your show to our audience.

Host your show

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Sunlight Makes You More Willing to Take Risks

A study at an outdoor parking lot in Singapore shows that the sunnier the weather, the more severe are drivers’ parking violations, and an analysis of 40 years of Major League Baseball data reveals that stolen-base attempts are more likely during day games than night games, says a team led by Nicholas Reinholtz of Columbia University. Humans’ tendency to take greater risks while the sun is shining may have evolved as an adaptive behavior, the researchers say.

consumer behavior

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Sellers Charge More Than They’d Pay to Buy What They’re Selling

In an experiment, people who were asked how much they would demand to sell a coffee mug set a price that was 2.2 times greater, on average, than the price other participants said they would pay to buy such a mug, according to a team led by Promothesh Chatterjee of the University of Kansas. Because people ascribe enhanced value to an object that they associate with themselves, they nonconsciously view a sale as a threat. Thus they demand more to give it up than they (or others just like them) would be willing to pay to acquire it, the researchers say.

consumer behaviorconsumer behavior,

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Buyer Psychology: The Ethical Bribe

You know that if you offer something free on your site you will be able to create a list of prospects. Not only that, if you do a favor to someone, this person will feel the need to give back, which can be good for your business. Ethical bribes are very common on websites. Maybe you have one on yours. does it bring lots of prospects?
If not, you might want to take a look in this scenario:

A person is researching your product on your website. Their intuitive brain has approved the brand experience up to the point when they decide they are interested in downloading a free whitepaper kit off of your site. However, the landing page to download the kit is asking for their email address and name. Their rational brain is now taking the front seat and evaluating if the value of the whitepaper is worth the trade off of providing their email and name. How does a marketer assist them in this process?

Using statistics citing a reliable source
Clearly stating benefits (with bullet points)
Providing a description of exactly what will happen once they submit their email address
Showing a picture of the product or service (or the results of using it!)