Trends

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Don’t let prospects multi task

I go to a lot of networking meetings. Most of the time I try to convince myself that it is not a waste of time. Unfortunately most meetings revolve around a meal and food distracts. The brain pays attention to one thing at a time and food is really interesting to us, therefore those meetings can be very ineffective when you are trying to get people’s attention. Unless you pay attention to NeuroMarketing.

Neuroscientists compare our attention focus to shining a spotlight on something: We see what is lit and we lose focus on everything else.

Marketers need to be sure they have their focused target’s attention where they want it.

Don’t let your customers multitask when you need their attention on your message.

One way to get people’s attention is to use motion. If something moves, the audience follows the movement. It is part of our survival skills. Point to your products when you present.

If your audience is distracted with food, use bigger motions to snap their attention.

Networking

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Very hot marketing

Do you offer beverages to your prospects and clients? In our offices we have what we call the Star Buzz where people can serve themselves of different beverages.

We have cold and hot beverages. Maybe we’ll change the options.

John Bargh of Yale found that the temperature of a beverage makes a difference in how one person judges another. The brain imaging studies show that hot and cold stimuli light up an area of the brain related to trust and cooperation.

The warm beverages affect our perception of other people and our own behavior as well.

According to Bargh, “Physical warmth can make us see others as warmer people, but also cause us to be warmer, more generous and trusting as well”.

Coffee cup

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Smiles bring more sales

smilePeople talk a lot about how the market is not the same as before. Do they question that part of the reason is that when we leave our homes to shop we expect to have a nice experience? and that grumpy people is not part of what we think is a nice experience?

Don’t forget to tell your team members to smile. Smile sells.

Smiles can affect customer consumption and willingness to spend. Plus it is just nice.

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Influence through the ear

Want to get someone to do something for you? Talk to the right ear. A study shows that we have a preference for processing spoken information via our right ear and that requests made to that ear are more likely to be successful.

Also remember that the eyes like what is new and the ear likes what it knows. This means that when thinking about innovating, use visual aids instead of audio ones.

In an office for example, show prototypes displayed around the place and leave the music from the same era as your audience.

Ear and marketing

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Touch is part of marketing

A study showed that a light touch on a person’s shoulder made that person more willing to choose a riskier option when deciding between a riskier option when deciding between a sum of money or taking a chance on either getting a larger sum or not.

This has only worked with female touchers and worked for both male and female subjects.

We don’t tend to think about touch as part of marketing but it can be used too. After all, from all our senses touch is the only one that is received by any part of the body. It is extremely important to us.

likable

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Faces sell more

When advertising using faces will attract more attention.

The face needs to be looking at what you want the prospect to see, be the headline, product etc.

The brain will be drawn to the face and then subconsciously will be drawn to what the eyes of the image appear to be looking at.

Gender matters if you are selling to men. Female customers are usually unaffected by the gender in a photo. But they love babies.

Sexy images make men more impulsive and interested in immediate gratification

baby girl face

 

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Make them belong

People have an inherent tendency to categorize themselves into groups. They tend to base their identity on their group affiliations.

The need to belong is high on Maslow pyramid.

Think of ways you can make customers feel that they belong.

You can do this by having a member base,  special prices for existing customers (Comcast could learn this one), T-shirts, special perks and many other ways.

Can you name a few?

belonging

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Do You Know Why You Need Social Media Marketing?

Most people looking to hire a social media agency do so because they think they could use more visibility.

Visibility is always a good thing in business especially when you can get it with a small investment, but you should know that there is a bigger reason for your business to have a presence in Social Media websites.

The big reason why you need to use social media marketing in your business is because if you don’t, you won’t show well in search engines anymore.

See that for yourself. Go to Google and type something like: “how to use a wheelchair”

Take a look at the results. Each page brings 10 organic results (plus ads on the side.)

On the search how to use a wheelchair we have:

  • A video from YouTube – social network
  • 2 results from WikiHow – social site
  • Wikipedia- social site
  • Results coming from Google plus – social network 

So at least 5 of the results are leading to social media websites and only the remaining 5 are actual websites!

You can try other searches and you will notice a similar pattern.

Google looks for relevant content coming from social media first, then from normal websites.

You see, by not having a presence on Google Plus, YouTube, Pinterest etc., real buyers will have a harder time finding you when they are ready to buy.

Even worse, when they are researching what they need and go to YouTube to check products, and you are not there, someone else will get that sale. YouTube is the second biggest search engine on Earth and it is where people go to research products and services.

Marketing your business online is inexpensive and can be extremely effective when you get the right social media agency to do it for you.

At BuzzBooster you get a company that understands the HME industry (we’re guest marketing speakers at Medtrade!) and in our program you get:

  • The right online positioning strategy
  • Google Maps set up
  • Yelp set up
  • Yahoo maps set up
  • Bing maps set up
  • YouTube Profile Design and Optimization
  • Two YouTube videos a month
  • Facebook Business page design and optimization
  • Daily messages on Facebook
  • Twitter profile design
  • Daily messages on Twitter
  • Pinterest profile optimization
  • Daily Pinterest interaction
  • Google Plus Business Page
  • Daily Messages on Google Plus

 And of course we setup, design and optimize the profile pages in all of these networks for you!

All you have do is lift your finger to run the cash register. 🙂

For the next few days you can get this Social Media Marketing Campaign for only $1,500/mo (normal investment is $2,500/mo) –  Minimum of 3 months.

Get in touch with us today: 801-842-9765 or buzz@buzzbooster.com

 

social-media marketing

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Familiarity Breeds Likeability

Familiarity breeds likeability and that happens in milliseconds.

Familiar things makes feel better.

Therefore you need to keep your brand visible even when you think they are not paying attention. Like writing on your blog every week ;0)

Exposure is important and can cause a positive association later.

If you control an environment, keep your brand visible.

Find clever ways to be visible like Samsung that added charging stations in airports.

 

Familiarity

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Consistency brings familiarity

Consistency brings familiarity.

So you need to be consistent with your story and tell it often, consistent in the places you market, how often you market and how you market.

Constant repetition breeds familiarity.

Tell and tell once more then once again

Consistency