Trends – Page 38

April 3, 2013December 23, 2016

How to market to 5 senses

Here are a few ways you can market to 5 senses in your business:

Sight: Logo, uniforms, fabric of uniforms, product design, decor in your office, colors and typeface
Sound: product sounds, music in your office. Remember: the eyes like what is new, the ears what is known.
Taste: product taste, gifts, we offer chocolate to our prospects before talking about price. It lowers mental barriers
Smell: Environmental aroma, product aroma. Diffusers in the room, perfume you and your employees use
Touch: Product surface, marketing materials, environment surfaces, fabric of uniforms.

All these can also be brought up in copy.

April 1, 2013December 23, 2016

Marketing with scents

The nose is the shortest pathway to the brain.

Smells go right into the limbic system.

Remember that buying decisions are made on an unconscious level first.

You can use aromas to influence purchases and to brand your company. Singapore airlines for example uses a specific arom as perfume in all flight attendants, in their hot towels and in other elements in their service.

Again think how you can market to all five senses but don’t forget the nose.

March 28, 2013December 23, 2016

Market to all five senses

You can use all five senses to sell more. It doesn’t matter if you sell products or services.

You will appeal to the emotions and stored memories of your customers. Remember: people buy with the mind and justify with the brain.

A good example of how this can be done using only copy is any box of Vosges chocolate. Vosges invites the consumer to feel the chocolate in their fingers, hear the snap, let it melt in the mouth etc.

They educate the consumer on how to consumer their product and appeal to all senses while creating imagery. Just brilliant.

By using the 5 senses in your business you can turn it into a powerhouse.

March 25, 2013December 23, 2016

Too many choices

Too many choices confuse the mind of the consumer and a confused mind does not buy.

Keep it simple.

you will have to test what is the optimal number of offers to your prospect but usually less is more.

Online we try not to offer more than 2 options for a product.

Choices tend to be less daunting when the items are quite different and they offer the consumer a meaningful variation.

March 25, 2013

Close More Sales

No matter how great your services and products are, they cannot benefit the world if you don’t sell them.

Adding a list of services and products on a website and hope people will come is just foolish.

Take also in consideration that your best sales will be in person, either on a conversation , on stage or on the phone.

If you struggle to get people to say yes, you need to fine tune your sales strategy.

We are all in the business of generating sales. Marketing and sales are not the same thing and marketing only without a sales strategy will not lead to good results.

Possessing certain skills, especially the critical skill of knowing how to sell, increases the odds that your business will thrive.

Every move you make and everything you say either attracts people toward you or repels them from you. Details when selling count a lot.Let’s create your own sales process, presentation or class. Together we’ll use the best in new sales strategies and NeuroMarketing.
Together we create the sales presentation you’ll use over and over again. Learn it once and use it for the life of your business.Best of all, you won’t have to be pushy.Here is what we’ll cover:

Selling blocks & emotional issues
Establish, create and deliver the right impression instantly
How to differentiate your offer.- Deliver clear, memorable messages
Develop a practical sales process for your unique business that increases revenue
Identify and eliminate the common mistakes that are costing you sales, time and energy
Attracting high-quality clients who can afford your services
Asking for the sale without coming across as pushy
Hit the buy button on your prospect’s brain
Communicate in a clear concise way
Effortlessly follow-up

Contact me for a initial consultation: 801-842-9765 or buzz@buzzbooster.com

March 22, 2013December 23, 2016

The buying brain

Our brains are not good at judging absolute values but it loves to compare values and benefits.

For example when buying in a supermarket you see a box of cereal beside another box of cereal with 20% more.

You can use this when comparing 2 of your different products or services

March 20, 2013December 23, 2016

Selling strategies for restaurants

Eating out is something we can always postpone. That is not a good things for restaurants.

NeuroMarketing tells us a lot about selling more to customers when going out.

First we need to understand to which age group we are catering for. Different age groups have different expectations and we need to honor those expectations if we want to be successful.

One thing to have in mind is that boomers love to go out but they are going less and less to restaurants. Boomers expect to have an experience when they go out. Good food and a good time.

Unfortunately going out to eat has been more of a burden than a good experience. Service in restaurants has declined quite a bit and not much training is done with servers. So much easy to stay home than go through that.

Once in the restaurant, you can have a menu that makes people buy more.

Avoid prices with dollar signs or decimals. People will spend more if you don’t add those to the menu.
Use fonts that are harder to read when explaining the dish.
Premium price products should be separated from lower-priced products.
A study showed that people’s brains experience more pleasure when they think they are drinking a $45 wine instead of a $5 bottle. Even when it is the same stuff.
Price can change the experience of the product.
Discounting can reduce the experience

March 18, 2013December 23, 2016

Make buying less painful

We don’t like pain and spending money brings pain to all of us.

There are a few things you can do to avoid this pain when selling.

Asking prospects to prepay for your services is one of them. It mutes the pain. It also provides you with cash flow and avoids other headaches.

Bundling offers will also work. The brain likes bundles, we have a hard time pointing what costs what in a bundle.

Want to experience pain when buying? Try sushi. Each piece has a determined price. Very painful.

Taxis follow the same pattern and are very painful. Why would you follow these patterns? You would just sell less.

March 17, 2013December 23, 2016

It is not only price

We tend to think that all the prospect thinks about is price. Many times we are afraid of price increase because we think clients and prospects will fly away.

The real truth according to neuromarketing is that cost is not the only variable that causes pain in the mind of the consumer. Fairness or unfairness of the deal plays a big role too. How you present your services or products will dictate the fairness of the price.

A simple way to deal with the pain of spending money can be to ask for credit cards. Some how credit cards seem to take away the pain of spending.