Trends

Posted on

Tweaks That Increase Sales Conversion

The average New York City taxi cab driver makes $90,747 in revenue per year. There are roughly 13,267 cabs in the city. In 2007, NYC forced cab drivers to begin taking credit cards, which involved installing a touch screen system for payment.
NY Cabs Increase SalesDuring payment, the user is presented with three default buttons for tipping: 20%, 25%, and 30%. When cabs were cash only, the average tip was roughly 10%. After the introduction of this system, the tip percentage jumped to 22%.

Those three buttons resulted in $144,146,165 of additional tips per year.

By offering people an incentive or convenience you can change habits.

How can you do something like this in your business?

 

Posted on

Marketing that didn’t miss a beat during the super Bowl Blackout

blackout ads
Did you watch the Super Bowl? Since every one out of two Tvs where on the Super Bowl, I bet you did.

Did you see when the lights went out? What did you do during that time?

Some companies didn’t miss a beat and found a out of the box opportunity to promote themselves.

They went to Twitter. Twitter says there were 24.1 million tweets sent about the football game and halftime show on Sunday night. The largest spike was during the power outage, when Twitter saw 3,858 tweets per second. Some perspective: Five years ago, at Super Bowl XLII, the highest spike was 27 tweets per second.

So during those 35 minutes here is what some companies Tweeted:

Oreo: Tweeted 10 minutes into the black out: The ad said: Power out? No problem. You can still dunk in the dark.

That post was re-tweeted 14,600 times as of Monday morning. It received more than 20,000 “likes” on Facebook.

Tide was also fast and released the ad: “We can’t get your blackout. But we can get your stains out,” Tide tweeted, earning about 1,300 retweets.

Walgreens told its followers that “we do carry candles,” a sales pitch retweeted more than 3,300 times.

PBS: This might be a good time think about alternative programming. #SuperBowlBlackOut #WeHaveDowntonPBS This one tweeted more than 3,500 times.

And there were others.

This is brilliant not because these are brilliant ads, but because they realized people were paying attention to the black out and talking about it and these companies managed to join the conversation already going on in the mind of the prospect.

Clever way to get a lot of attention. This is what I call Neuro- Magnetism: You use your brain to join the brain of the consumer in a subtle and effective way.

Every one that you interact with has a conversation already going on and it is up to you to see that and join this conversation instead of trying to divert this attention to something else. A lot less work and much more traction.

When you see an opportunity surface, like these companies did with the black out, run and take action. Speed to market is crucial at these times. Not a lot of thinking, do it.

Posted on

Neuro Magnetism Tip

Here is a tip to make you more attractive to your audience and get more attention:

Our brains are wired to respond to motion – in prehistoric times, movement might be a threat, or perhaps food. Whether you are presenting to a group, selling one-on-one, or designing a TV commercial, use motion to grab the attention of your audience and focus it where you want it.

Posted on

Case study: Nextpedition- Mystery and ritual in business

travel case studyWe talk a lot of incorporating mystery and rituals in your business. It is one of the ways you become irresistible to a market.

Here is an example of a travel business using mystery and rituals to attract oodles of avid clients.

The name Nextpediton.

American Express has launched a travel service call Nextpedition.  On a Nextpedition vacation, we don’t get an itinerary. We get a succession of surprises.

AmEx doesn’t tell us where we’re going until the last minute. Only when you get there you get to know what you are going to visit. An envelope appears, pushed under the door of our hotel room, or a message issues from our smartphone.

Amex knows that the consumer that wants all the details about his or her trip does not exist anymore.

Why they do it this way?

It creates sense of anticipation. (“What will happen?”) And serendipity. (“What could happen?”) And adventure. (“This should be great!”) Most of all, it delivers a warm current of randomness. Our life is unpredictable. But not “Oh, my God, the sky is falling” unpredictable. No, this is carefully managed chaos. Just enough. Almost like a game.

This customization is important because we want our experience to play out as if directed by a gentle randomness.

The Nextpedition system makes a modest effort to profile us before building our vacations, so our Nextpedition is likely to fall somewhere in the envelope of things we like. But both AmEx and the traveler are taking a risk.

“We created the Travel Signs so that anyone, regardless of if they plan to travel in the near future, can help define what they want out of a travel experience” says Amex. They divide the prospects into groups:

  • Adrenalista – Outdoor adventurers that love to travel
  • Tasteblazer – Foodies always out to explore new places and flavors
  • Technologian – Travelers who explore the world with hi-tech toys
  • Trengineer – Style gurus who seek inspiration from their travels
  • Scenester – Underground influencers on the global music/fashion scene

The company targets people in their 20’s and 30’s.

To explore taking a NEXTPEDITION trip, the consumer must consult with a specially trained American Express NEXTPEDITION Specialist who will create a mystery itinerary based on the Travel Sign. NEXTPEDITION Specialists are experienced American Express Travel Counselors selected and trained to take information generated from the Travel Profiler and blend it with budget preferences, personal interests and past travel history to develop and customize an itinerary.

A specially programmed, on loan Smartphone called a Travel Console will arrive at the consumer’s home a few days before departure. The device communicates the traveler’s itinerary, Lonely Planet guidebook content, restaurant recommendations, and other helpful travel tools. The Travel Console also allows travelers to share the details of their experience on Facebook through a personalized travel log.

Posted on

How Irresistible are you?

Discover the real secret to achieve long lasting prosperity and to become irresistible to your market. http://www.bestbuzzgift.com

There are 2 things you need to have on your mind and three things you need to act upon.

When you are thinking on how to promote your business, three things need to be on your mind:

  • How do you get attention from your market- very different than visibility
  • How you increase the appeal for your brand
  • How to you generate abundance coming from the results of the two above.

There are 3 things that you need to work every day in order to create long lasting prosperity in your business:

  • Your mindset. This is probably a lot more important than you think
  • Your message. The message needs to be irresistible to the market. Always refine your positioning.
  • Your marketing. Your actions in marketing should lead to conversion of lead or sale and to support all of the above.
Posted on

Tip on goal setting

It is the beginning of the year and most people are busy goal setting. This is not what you should be doing. Setting goals is giving you permission to miss them. Watch this video to know what to do.

Posted on

Use Google Hangouts in your business

Google Plus does not get a lot of attention from the media but it is a great place to market your business. Specially now with the communities where you can have in depth conversations on different topics without confusing the mind of your prospect. My favorite feature though is the hangouts. We use it for coaching clients in other states and countries, to do interviews and to have meetings.

In this video I talk a little bit more about the Google hangouts’ possibilities. You should try. It is easy and very effective as a marketing and follow-up tool