Trends – Page 47

September 26, 2012December 23, 2016

Big Marketing Mistake

Have you heard about the supermarket chain that decided to sell peeled bananas. The decision was made based on the concept that people are busy and don’t want to work in order to eat.
Just one “tiny” detail was forgotten: they didn’t ask if peeled bananas sounded like a good idea to the consumer, they didn’t ask the consumer at all and never considered that bananas already come in the best possible package and are very easy to eat. They never asked if this move would bring any benefits to the consumer.

This decision lead to a storm of bad PR and a lot of bad talk in social media environments.

Businesses need to bring new things every now and then and make changes, but it is always a good idea to ask the consumer what he/she really wants and see if with that innovation, you are also bringing some benefits to the market and solving a problem. Peeled bananas do not solve a problem.

September 24, 2012December 23, 2016

Let’s spend the day together

I’d like to spend a day with you.
Let me explain.

Business is a funny thing. Takes a lot of effort and money to launch a business and new services, then there is the phase where you do a lot of marketing to get in front of people, to be known for what you do and then you sell.

Not a bad process and one that you can rinse and repeat forever as long as things stay the same. But things do change, like the economy and people change too, they even change the way they buy and what they like. Have you noticed how connected and mobile the consumer is today and the amount of information we all have access to? How loyalty to a brand seems like something from the past?

These things do affect our business, but there are other things that affect even more. The way people see your business and how familiar with the business. Believe me, familiarity can kill your business. I bet you never thought of that, did you?

It reminds me of that TV commercial from Wendy’s where the girl go to the salad fridge and talk to the salads and then tells a woman beside her that she visited the same pre-packaged salads last week.

The fact is that today we can’t, as businesses and service providers, afford to be the same salad for very long. We need to innovate what we do and many times we need to re-position our business in the market. Be very visible and yet not that familiar.

Isn’t that tricky when marketers tell you to be connecting and engaging all the time?

It is and when you try to do it alone and you are emotionally involved in the business that can take a long time and take you nowhere.

This is why we’d like to spend a day with you. We are the pair of fresh eyes (in this case, 2 pairs), emotionally free and with a lot of experience in business to show you how your business can be top of mind, how it can be connecting with prospects and clients 24/7 without creating that sense of “old salad” and show you how to create a business choreography that attracts clients and keep them with you.

We can accomplish a lot in one day. We brainstorm, we create strategies, a positioning map, a marketing map and the business choreography gets laid out. Besides, we have real experience in different industries, unlike many marketers that have a one fits all strategy.

If you are local, you can come to our offices, if you are not, we’ll use Google hangouts, which is a 2 way video conference.

A full day working on your business with experts in client attraction and retention and super duper online marketers. Now, that is exciting!

Again, I’ll make an irresistible offer if you act in the next 48 hours. Your investment will be only $1,500 for the full day. That is half of the usual investment. In fact, very seldom we even offer the full day option. Yes, we can split that in 2 as long as we meet after November.

All you need to do is call 801-330-90-10 or write to buzz@buzzbooster.com

Just think on how things can be different in 2013 if you align everything in your business and have maps to guide you during your journey. No fluffy, no magic, directions that work only.

Of course, you can keep doing what you are doing and not invest in becoming irresistible to your market, or you can buy some cool product online that is cheap, promises a lot and delivers nothing. (this is the drug of choice of many business owners nowadays), but can you feel that funny smell coming our of your fridge?

48 hours: Your investment will be only $1,500 for the full day. That is half of the usual investment. Yes, we can split that in 2 payments as long as we meet in November or later.

All you need to do is call 801-330-90-10 or write to buzz@buzzbooster.com

September 19, 2012December 23, 2016

I got an e-mail

I got an e-mail this morning.
Subject line: Resume,
body of e-mail: attached resume.
Nothing else.
The resume is from a guy looking to be hired as a social media project manager. Now, about the social word in social media, doesn’t it mean some communication skills?

What an e-mail like this tells about a person? That he is willing to do the minimum necessary to accomplish things. There is a sense of entitlement, he deserves the job, doesn’t need to do much other than attach his resume to get it. Shows he thinks he is the only one sending a resume to our company and that we should hire him just because he exists.

It also tells that despite his probable knowledge in a technical side of social media, he is not worried in communicating with others, not very social, I would say. It also says that when in communication with clients he would follow the same style and not give them more than a line. Hey a line is a lot, we got less than that and he wants the job.

For a customer-centric company as all companies should be, this spells disaster. He is a big no for us even though the resume itself was quite good.

Now, what does this have to do with your business? Everything stars with good positioning, because positioning tells a story about you and your company. You may not be aware of what it is really telling to your market. Like this guy, he probably thinks he is doing the right thing in an efficient way. The reality is quite contrary.

Every single touch point with customers and prospects should be well thought of before taking action. Even a simple thing like sending an e-mail. Even if you have a super duper company with super duper services or products. Nothing will matter if when you get in touch with people you fail.

Simple but not common, which is sad.

You are telling a story very time, make sure you are telling the right story, the one that brings customers to you.

September 16, 2012December 23, 2016

Entrepreneurs in France- doll making

Another episode of Spill the Beans TV. Today we talk to an entrepreneur in France. Her name is Nefer an she is a doll maker. She shares her story and her dolls.

September 12, 2012December 23, 2016

Client attraction, sushi, price elasticity and business choreography

I’d like to show you some strategies on client attraction by telling you a story of a sushi restaurant in Japan.

Now, maybe you are not in the restaurant business so wherever I write restaurant just mentally substitute for your own business and when I write sushi substitute by your own products or services. These strategies apply to any type of business.

There is a restaurant in Japan that sells sushi, like many others in that area.

This one is run by sushi chef Jiro that is 85 years old.

He has a very small restaurant. Only 10 seats. Note, not 10 tables but 10 chairs.

There are no appetizers, soups or any other option than sushi. Is a sushi only place.

For you to dine there, you will pay $385 a person. Yes, $385 to eat sushi only.

You also have to make reservations, no walk-ins there. The reservation needs to be made at least a month in advance.

Yes, you are going to eat the best sushi there is to eat and will have a unique experience but probably not the type of experience you are thinking: an informal dinner with friends and a lot of talking.

You will eat in front of chef Jiro san. He will prepare sushi one by one and one at a time put the sushi in front of you, keeping an eye on how you eat, what you say, how you say. Yes, a little intimidating but you still need to make reservations a month in advance for the privilege of dinning there.

There is no shortage of people that will pay $385 for a sushi dinner at this restaurant.

Why other sushi restaurants cannot do the same?

Of course he provides the best quality sushi you can dream of and he is a perfect sushi chef. But there is more.

As an entrepreneur he is obsessed with his business always trying to find ways to improve. He believes entrepreneurs need to work hard. Not a big fan of a 4 hour work week book. We have something in common.

He says that as a business owner you need to be impatient, that is how you get things done.
You need to improve your skills always. There is no such thing as I know all and don’t need to work on self- improvement anymore.

You need to establish a standard of self- discipline. This is a point where a lot of entrepreneurs fail because they mix the fact that they have more freedom with the need to have discipline in business in order to have a successful business.

Be self-critical. Try to see the weak points in you first.
Always be looking ahead
Be in peace with the fact that as an entrepreneur you will always be a better leader than collaborator. It is your nature.
Passion needs to be there all the time. Even when things get rough.
It is ok to insist in having things your way, after all, you decide how to run your business.

oh, I’m sorry, you were expecting some easy tips to attract more clients?

Not today. You see, client attraction starts with you, with how you see your business and how you position yourself at the head of the business. Your mindset and standards. Then it goes on how you create your business choreography in every single touch point with clients and prospects.

If you don’t create this business choreography, you will have to settle for market price and get whoever knocks at your door.

There is sushi everywhere, here and in Japan. You can eat sushi at a $10 buffet.

How on Earth can he charge such top prices? I told you how.

There are too many of us, it doesn’t matter the industry you are in.

We need to differentiate ourselves not just because marketers tell you so but because it is how you thrive.

It is not enough for you to make a decision to charge high end prices. Everything else needs to be aligned in order for you to be able to do that and to attract people willing to pay. For that to happen you need to rethink all of the above.

It is in every detail. Jiro san trains his staff. Each member goes to a 10 year training with Jiro before they can be called a sushi chef inside the restaurant.

We now live in the age of outsourcing. How much training do you provide to your team members? hum!

Do you have people posting messages for you on social media? Editing videos? following people? Every social media output is a touch point. Don’t take that as a minor thing.

While some years ago 7 to 8 touch points with a prospect would lead to a sale, today you need an average of 18 touch points before the person even considers buying from you.

Position your business for success and create a business choreography. Become the Jiro in your industry

September 7, 2012December 23, 2016

ATTRACT OODLES OF AVID CLIENTS!

I bet at some point every now and then you think about what you could do to attract more clients, and I bet that every time someone mentions a new tool like Pinterest, you pay attention.

The fact is that I could talk to you about scalpels and drill bits all day long and this would not really help you be a good brain surgeon. You need to understand the architecture of the process first. It may be fun to experiment with tools but it will not bring good results, and it might bring a lot of sorrow to the prospect patient.

Now when you understand the architecture of the process, tools are invaluable. I know that deep inside you are aware of that but why then you spend a lot more time testing tools then in the strategy?

First let’s think about the clients. There are clients and clients. Good clients, bad clients and if you attract bad clients, it is your own fault. Let’s leave this part to another time.

What you really need to attract are avid clients, clients that you think have some type of OCD because they just cannot stop buying from you. The question is: how do you attract them?

There are two main points you need to focus on: 1: You need to become irresistible to your prospects and clients by crafting the right message, story and positioning. This is where everyone should start and without it, your marketing goals will be very difficult and expensive to achieve. This is not about a clever tagline but about how you touch the prospect or customer on an emotional level all the time.

2: Work on your Business Choreography™. Every single detail where you are in touch with your clients: phone, negotiation, packages etc. Here is where you incorporate some rituals in every process. The right Business Choreography™ can put you in a place without any competition or as some entrepreneurs refer to: In business heaven.

After this is in place, you can go and have fun with social media. This is the difference about having a strategy and the right package versus random acts and disjointed pieces.

Developing a message that resonates with your market on an emotional level and a business choreography™ creates interest, attention, loyalty and referrals. It involves some thinking and working, it is not magic, but will bring results for a long, long time.

Playing with tools without knowing what you’re doing is fun but puts you back at kindergarten level, not on top of the market.

Sometimes creating all this is not easy and besides you should bring a pair of fresh eyes into the creation of this process. An experienced marketing advisor like us. We are a call or e-mail away. In case you forgot our info: buzz@buzzbooster.com / 801-842-9765.

We are good at magic too. We can show you a multitude of online tools for your entertainment. The difference is our open architecture thinking and the ability to show you how to create a business choreography™ and then choose the social tools that will provide more results for your efforts.

This is the best way to attract clients that stay.

August 30, 2012December 23, 2016

A business thought

You cannot become irresistible to your market if you don’t focus on the way you deliver your services.

Every touch point with customers and prospects, every detail before, during and after the sale.

Pay attention to these details and you will see more results

August 29, 2012

ChamberWest Women In Business are excited to present the Buzz Boosters

Women In Business Present Buzz Boosters

Date: Tuesday, September 11, 2012
Time: 11:30-1:00pm
Location: Arbor Manor-2888 West 4700 South Salt Lake City, UT 84129, click here for directions
Cost $20 with RSVP and $30 day of.
Registration www.chamberwest.org/rsvp or call 801-977-8755

Shahar and Nashlah Boyayan are the founders of Buzz Booster,a mother-daughter operated small business marketing training company and social media agency that specializes in innovative marketing strategies for small business owners.

Their mission is to help business owners and entrepreneurs achieve long lasting prosperity. They know what it takes to build a business from scratch and have helped hundreds of businesses grow.
Welcome our friends Shahar and Nashla as they educate and entertain you on small business marketing! Don’t forget to bring business cards for building new business relationships and networking opportunities.

MIX & MINGLE NETWORKING ~ 11:30 AM – NOON

Introducing our Mix & Mingle Networking Opportunity! Promote your business before our monthly luncheon. Mix & mingle to capture new leads and network with an amazing group of women. Showcase your business or products before lunch with a FREE reserved table location and meet-and-greet attendees at the onset of our monthly Women in Business Luncheon. Tables are limited. For more information & to reserve your table location contact Jeanie Bowen, Membership Director at jeanie@chamberwest.org

We are collecting school supplies for Kearns Junior High, our adopted school. Please bring donation items to the WIB Luncheon on Tuesday, September 11.