The landscape is changing, new opportunities are here for business owners looking for effective advertising.
This study was done by Tremor Video. he researchers recruited 1,010 video viewers from across the U.S. between the ages of 18 and 54. All respondents said they viewed video weekly on a smartphone, tablet or connected TV.
By the way, we are all about TV everywhere and have a channel on connected tvs. Ask for a midia kit. buzz@buzzbooster.com
This is a great infographic showing how tv is changing and the best approach for your online videos
via Ooyala
People today can watch videos and shows everywhere. Is your business following this trend?
Catch ’em just as they’re clicking.
As TV programming evolves to be smarter, more available and interactive, consumers are taking an active role in searching and watching on their own terms. They are viewing recorded content and fast forwarding through ads. Or, they’re skipping traditional TV in favor of web-based content delivered to different devices.
They choose content right in front of their tvs using over-the-top boxes like Roku, blueray players by Samsung or smart Tvs.
This is only going to grow more and more because as consumers we are interested in very specific topics and want to get relevant content only. Something traditional Tv ran away from trying to appeal to the masses.
Behavior has changed and they way people consumer information is switching to connected TVs.
Shows on very specific topics to a very specific audience. Yes, numbers are very different because these shows are not targeting mass audience but relevant audience.
Now, you as a business, how valuable it is to talk to your ideal client only?
This is also very cost effective when compared to other models of advertising.
The best part is that in our case you are also reaching 3 different audiences with one ad.
Let me explain:
Our Web Tv shows are streamed online on places like YouTube, Blip.tv and Vimeo. This reaches the online audience researching information and entertainment.Online video viewers will reach 169.3 million in 2012
The shows are syndicated on Itunes as video podcasts. Itunes has 160 million users, all of them buyers. Studies show that Itunes attracts an educated audience, mostly male with a year income over $75,000.00
Our shows get syndicated through our Roku channel- (one of those over-the-top-boxes) called Buzz and Biz and to the Samsung blueray players and Boxee and Yahoo Tv (on smart tvs). This is the same audience that buys from infomercials and watch tv series.
The rise of smart phones, game consoles and over-the-top (OTT) boxes means that Internet video has passed the early adopter phase and is officially mainstream
And the shows go on our Buzz and Biz channel app for Android and Aple devices: Tablets and phones. Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011
Mobile buyers will reach 37.5 million in 2012
So, one ad, 3 different audiences of potential buyers.
What other type of advertising or sponsorship can you do that accomplishes the same with one shot and all recipients make ideal clients?
At the same time all shows and sponsors are promoted on our channel site and on social media environments such as Facebook and Twitter.
What do you get out of it?
We can start with brand awareness:
You may get more likes on your Facebook page
Brand graphics shows the value at over $136 per LIKE. If you get 1,000 likes, that has a value of $136,000.
If your ad sends them to an ethical bribe, you get leads that will become sales.
You can send them to a product and generate sales.
A recent report by JD Power found that video audiences are fast transitioning onto mobile devices this side of the Atlantic as well. Overall, 29% of video service customers watch paid content on a mobile device, the study found. By comparison, 39% of respondents watch paid video on their Mac/Windows PCs, down significantly from 48% in 2011.
As a Web Tv show sponsor, you will not be alone:
The number of video ads surpassed the 10 billion mark for the first time in May, reaching 10.1 billion, up from 9.5 billion in April. Hulu served up the most ads at 1.7 billion, followed by Google Sites at 1.4 billion and the ad network BrightRoll at 1.1 billion.
Successful monetization of video content online will become the difference between growing revenues and watching your business stagnate
The average number of sites that 70% of consumers visit is 20 and only about 16% of Internet consumers are trying new sites… if there are 158 million people watching video online today, you need to start thinking outside of the box to reach them.
This is the TV of tomorrow and today is when you need to start reaching this “tv everywhere” audience.
We have several Web Tv shows. Contact us for a media kit
buzz@buzzbooster.com
Good feng shui dictates that you need to be free of clutter.
If there are things in excess you should get rid of them.
Who am I to disagree with a 100 years old philosophy?
That is why I’m making available for sale some of the domains we have and are not using.
They are great domains and I bet they will have their potential fully realized in your hands.
A few days ago, I had the portfolio officially appraised by Godaddy,
and I’ve listed the price with each domain here as a guide for offers
Choose the domain you want from the list and send us an e-mail to buzz@buzzbooster.com
We’ll send you a link for payment.
Once your domain purchase has been confirmed, you’ll then be able to initiate a domain transfer from your own registrar. This typically takes 2-3 days at the most. If for some reason a domain is not available for immediate transfer (because of a recent renewal), I’ll point the domain(s) to the name servers of your choice.
The first list is for domains only, the second comes with a site.
Domains only:
ACASEINPOINT.COM $366
BEREMARKABLEACADEMY.COM $64
BUSYCHICKS.COM $501
BUSYCHICKSCLUB.COM $440
BUZZALLIANCE.COM $508
BUZZMEDIAMARKETING.COM $154
CASHBOOSTERSYSTEM.COM $64
CASHBOOSTERMACHINE.COM $128
CUTECAKETOPPERS.COM $355
GARDENINAPOCKET.COM $189
IMPLEMENTATIONHUB.COM $291
LIVESTREAMINGSUMMIT.COM $64
GETTHEBESTYOUDESERVE.COM $64
INFLAVORWETRUST.COM $134
LOCALPOWERMARKETING.COM $262
MULTIDIMENSIONALPUBLISHING.COM $160
OPERATIONFREEDOMNOW.COM $64
MYMARKETDOMINATION.COM $186
RESTAURANTMARKETDOMINATION.COM $128
SOCIALMEDIASPECIALIST.COM $293
TEAINDEED.COM $519
SOCIALMEDIAEXPERTS.COM $293
THEINNERBUZZ.COM $453
WILDLAYER.COM $350
THEPERFECTMINDSET.COM $64
VERYFARVERYFAST.COM $395
Domains and site:
AROMAFUN.COM $1,700
KNITTINGSPA.COM $1,450
TIPTOPTALKS.COM $1,100
SUGARCRISIS.COM $1,650
NATTYDOGS.COM $1,650
EVERYSEASONCOUNTS.COM $1,200
Did you know that there are over 40 thousand business coaches in the market and most of them make less than 40k a year?
This week in our teleseminar we are going to show you how to achieve Rapid Growth and Profits Through Coaching!
We’ve been doing this and making mid six figures for over 7 years.
Now we’ll share our secrets with you.
Register at:
http://www.buzzbooster.com/register/
Here is one of the best presentations about Amazon business empire.
A few nuggets about Amazon:
We work to earn repeat purchases by providing easy-to-use functionality, fast and reliable fulfillment, timely customer service, feature rich content, and a trusted transaction environment.
“Relentlessly focus on customer experience by offering our customers low prices, convenience, and a wide selection of merchandise.”
Amazon does not reveal much about its marketing approach in its annual reports, but there seems to be a focus on online marketing channels. Amazon (2011) states “we direct customers to our websites primarily through a number of targeted online marketing channels, such as our Associates program, sponsored search, portal advertising, email marketing campaigns, and other initiatives”. These other initiatives may include outdoor and TV advertising, but they are not mentioned specifically. In this statement they also highlight the importance of customer loyalty tools. They say: “while costs associated with free shipping are not included in marketing expense, we view free shipping offers and Amazon Prime as effective worldwide marketing tools, and intend to continue offering them indefinitely”.
In their SEC filings Amazon state that the aims of their communications strategy are to:
Increase customer traffic to our websites
Create awareness of our products and services
Promote repeat purchases
Develop incremental product and service revenue opportunities
Strengthen and broaden the Amazon.com brand name.
Amazon also believe that their most effective marketing communications are a consequence of their focus on continuously improving the customer experience. This then creates word-of-mouth promotion which is effective in acquiring new customers and may also encourage repeat customer visits.
Yes, we know we should be using social media marketing to engage and create a relationship with prospects and buyers but we cannot miss the fact that we need to be in search engines when people are looking for products and services we offer.
When buyers know what they want they go to search engines and you need to be there or your business will suffer.
Instead of investing hundreds of pounds a month for SEO wizardry, companies now will be forced to focus on the real, honest and authentic content that Social Networking and Blogs allow.
There were several changes related on how to optimize a site and many of the things you were already doing to bring people to your site are probably hurting you right now. For example, links.
I’m not going to go through the changes but want to show you how now, social media marketing is not optional anymore for businesses:
From now on, search engines will contain more and more social media mentions. Facebook, Twitter, Google plus profiles will have a bigger impact in search engines rankings. Share only relevant information on your networks to get attention.
The search engines now show results recommended by people in social networks. You can see how it works by searching for something while you are logged in and logged out. You will see 2 different results.
Quality content with one way will be of more importance in the future.
Work on rich snippets. This are the two lines after a title. This is very important and it provides people with a snippet of what they will see when they click.
Online videos are indexed by search engines and should be used.
Becoming a guest blogger will improve your ranks.
Mix content: Text, videos, pictures, presentations etc.
If you have filled out any social media profiles, this will improve your rankings: Google is now implementing an improved comprehensiveness of social media via 200 various public profile pages.
Things not to do:
Avoid money keywords when you create links
Stuff keywords on internal or external links
No longer rip content from one page and republish it on your own. Instead, this duplicate page content will be removed by Google.
Sounds obvious, I know, but why people don’t do it?
You see things changing in the market place, you see consumer behavior shifting, so why you as a business owner don’t adapt to it?
We find all kinds of excuses to avoid change and try new things but this impacts the results we have in business.
There are exceptions.
We talk a lot here that consumers don’t want to be over flooded with information, they just want small bites of information that they can apply and see results right away. In fact we say this all the time. Most people understand the concept and just keep doing whatever they do.
Chris Makell form Chris Makell coaching not only understood the concept, but took action. She decided to give entrepreneurs just the right amount of information so they can take action and see results fast.
She calls it Summer refresher series. 30 minutes where she interviews an expert and where they tell specific actions people need to take.
Simple, fun and effective. No sales at all, just content.
It is brilliant because she is giving people what they want and what they need.
In this new episode we talk about marketing with web shows and the big mistake JC Penney did that you could be making tool
Excellent article from Search Engine Watch that I decided to post here.
Are you looking for ways to market your small business website with a limited budget?
Whether it’s with established sites such as Google and Facebook, or newer outlets like Pinterest, there are plenty of options available to promote your site.
There are at least 30 ways to market your website with a time investment and no credit card required. Some of these are oldies but goodies, while others are newer and exciting avenues you may not have tried out yet.
Here are 30 things you can do today to get started marketing your website for free.
1. Press releases still work. Granted a submission to PRWeb or a Vocus account make the pickup and link benefit much easier, but those cost dollars – so for this article lets reiterate the best free press release sources:
24-7PressRelease.com
PRLog.org
IdeaMarketers.com
Send the press release to your local media outlets, or any niche media outlets that may be interested in what you do.
2 Claim, verify, and update your Google Local Business listing. This is extremely important. Google Local Listings have been absorbed into Google+, so be sure to check out this great resource over at Blumenthals.com to keep up to date on how to manage your Google Local Listing.
3 Find a niche social media site that pertains to your exact business and participate. Be helpful, provide relevant and useful information, and your word of mouth advertising will grow from that engagement.
Examples:
Travel or hospitality business – Tripadvisor.com forums
Photography store – Photo.net or RockTheShotForum.com
Wedding Planning or Favor site – Brides.com or Onewed.com forums
4 Search your niche or service plus forums to find ideas. If there isn’t a forum out there, consider starting one.
5 Build a Google+ page for your business and follow businesses that are related to your product or service niche. Share informative and relative content and link to your profile from your website. You should also consider allowing users to +1 your content on a page by page basis.
6 Setting up joint benefit with local businesses or others in your niche can help you reach eyes you never did before. Be sure to answer the question “Will my user find this information beneficial as they shop and purchase?” every time you link to a resource, or request a link or listing on another site.
7 Comment and offer original, well thought out, sensible information, opinion and help on blogs that are relevant to your website’s topic and be sure to leave your URL. Even if a nofollow tag is attached, you could gain a bit of traffic and some credibility as an authority on the subject matter. This is not blog comment spamming, this is engaging in a conversation relevant to your website’s topic.
8 Set up and verify a Webmaster Central Account at Google.
9 Set up a Bing Webmaster Tools account and verify it.
10 Update or create your XML sitemap and upload it to Google Webmaster Tools and Bing Webmaster Tools.
11 Write a “how-to” article that addresses your niche for Wikihow.com or Answers.com. This is kind of fun and a good resource for getting mentions and links. Looking at your product or service in a step-by-step manner is often enlightening in several ways. It can help you better explain your products and services on your own website. I will say I don’t know why some of these sites still rank well, many of them are junk. I do like most of the answers on the two sites mentioned above. Be picky with where you participate.
12 Write unique HTML page titles for all of your pages. This is still extremely important, don’t skimp on this one.
13 Share your photos at Flickr – get a profile, write descriptions, and link to your website. Don’t share photos you don’t own or have permission to use.
14 Start a blog. There’s nothing wrong with getting the basics of blogging down by using a free service from Blogger or WordPress.
15 Make sure your Bing and Yahoo Local listings are up to date.
16 Update and optimize your description and URL at YP.com. They’ll try to get you to spend money on an upgraded listing or some other search marketing options. Don’t bother with that, but make sure the information is accurate and fresh.
17 Use your Bing Webmaster Tools account to look at your incoming links. How do they look? Are all of the sites relevant and on-topic? If not, reevaluate your link building practices and start contacting any of the irrelevant sites you can and ask them to take down your link. A clean and relevant incoming link profile is important; cleaning up bad links is a necessity until we can tell Google and Bing which links we want them to ignore.
18 Make a slideshow of your products or record an original how-to video and upload to YouTube. Be sure to optimize your title and descriptions. Once it’s uploaded, write a new page and embed the video on your own Web site. Add a transcription of the video if possible.
19 Try a new free keyword tool for researching website optimization, then see #20.
20 Add a page to your site focused on a top keyword phrase you found in #19.
21 Build a Facebook Page and work to engage those that are interested in your product or service. Facebook is so much more robust than it ever was! Create groups, events, and photo albums. Link to your Facebook profile from your site and allow visitors to your site to like and share your content.
22 Install Google Analytics if you don’t have any tracking software. The program is pretty amazing and it’s free. You need to do this if you haven’t already. It’s that important.
23 Start Twittering or start doing it much better than you are now – it’s a great way to network with like-minded individuals.
24 Pinterest is hot right now. If you have visually stimulating content that is relevant to the site’s demographic, you can find great success right now. Be sure you’re using solid practices for marketing on Pinterest as you get started.
25 Create a new list in Twitter and follow profiles of industry experts you know and trust. Use this as your modern feed reader. I don’t use RSS feed readers anymore. I like content that has been vetted by my peers and is worthy of a tweet or two.
26 Try a new way to write an ad for a struggling PPC ad group or campaign.
27 Review your Google Analytics In-Page insights and take note of how users are interacting with your page. Where to they click, what is getting ignored. Make changes based on this knowledge.
28 Set up a Google Content Experiment through your Analytics account and test with the information you obtained and changes you made in number 27.
29 Build a map at Google Maps and add descriptions for your storefront, locations, and nearby useful points of interest. Make your map public and embed it on your own website. Add links back to relevant content on your site if possible to each point of interest.
30 Rinse and repeat.
There you have it – 30 ways to market your website. Get to work and make something happen! There’s no reason to say you can’t be successful because you don’t have a huge advertising budget. Time is all you need.
