There’s no shortage of efforts bringing more sustainable and transparent food alternatives to consumers. Now, New York-based Farm to Baby NYC is specifically targeting parents with a subscription-based service offering organic baby food.
To begin using the service, parents based in New York can log onto the Farm to Baby NYC website and order a range of seasonal produce – from hubbard squash to parsnips and spinach – sourced from farms in the local area. Customers can sign up for either Half Membership, which offers four 10-ounce pots per week for USD 55, or Full Membership, which includes eight 10-ounce pots per week for USD 99. The glass pots are collected by Farm to Baby NYC for re-use. The service currently uses Gorzynski Ornery Farm and W. Rogowski Farm in New York and Phillips Farms in New Jersey, ensuring a low carbon footprint and supporting these local businesses.
We’ve covered numerous subscription-based services on Springwise in the past, but by adding some (still) made here appeal to the model, Farm to Baby NYC have also boosted their green-credentials. An idea ripe for exporting to other parts of the world?
We did this presentation with Phil Davis a while ago. These are great points for authors that want to market their books. There is more to book promotion than you might think. Enjoy!
Yes, there is a shiny baby out there and the name is:
Let’s look at some numbers:
It’s been around for two years. But in the last few months, interest in Pinterest, the social media site that lets you “pin” images onto a virtual corkboard, is off the charts.
Before you start groaning because it’s one more program to learn, check out these stats:
–From December 2011 to January 2012, unique visitors to Pinterest.com increased by 155 percent.
–More than one in four users earns more than $100,000 a year.
–The site registered more than 7 million unique visitors in December, up from 1.6 million in September.
–It’s pulling more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to one study.
–Research shows that many people are spending more time “pinning” than they are connecting with their friends on the almighty Facebook.
Why should businesses pay attention to Pinterest?
By putting the “Pin It” button on your pages, all of your pins will include a link back to the source, such as your website or blog, a great way to revive interest in old content.
–You can connect Pinterest to your Twitter and Facebook accounts, which means you don’t initially need a huge number of followers on Pinterest to start picking up steam.
–You can create boards around topics that tie into your products and services, being careful not to overtly promote.
–Users admit that Pinterest is absolutely addictive. That’s because, unlike other social media sites, it’s filled with millions of colorful, captivating photos and a clean design that pulls you in.
Most business owners I talk to still think that mobile marketing is only for offering coupons. It is rare that they see any other use for a mobile app. They do know about games but most also don’t see the benefit of one for their business. I’ll leave the game part out for today. I want to focus on the many things you could offer your customers by having an app.
There are major benefits of using a mobile app.
* First, the web is decentralizing. We are transitioning to use more cel phones and tablets. Just making a website mobile friendly doesn’t mean much although it is necessary.
*Second, an app can teach your audience to come back to you on a regular basis and this is huge because it is very difficult to do that, specially online. If they perceive you as a content provider and want to consume your information, they will come back to you but if they carry “you” in their pocket, you just made this a lot easier for them.
*Third, when someone clicks on an app and uses it, for that period of time they are giving undivided attention to your content. Another action that is really hard to happen online. As business owners we want attention and we want undivided attention.
So here are a few ideas:
In real estate:
Display available homes with pictures
Home buying or selling consultation form
Allow clients to view nearby schools, restaurants, churches
Push messages with new offers
Restaurants, clubs and bars:
Offer loyalty coupons
Available food ordering from your phone
Reserve seats
Full menu
Push messages with special offers or events
Include your event schedule
Law firms
Legal consultation form
Blog, videos and podcasts
send clients a one touch message
market to potential clients at the app store
Music bands:
Sell your songs though Itunes
Stream your videos and audios
Display concert schedules
Gyms
Complete work guide
Track your record notepad
Full class fitness schedule
Send messages to your clients
Churches
Send donations
Prayer request
blog, videos and podcasts
Send messages directly to your members
Non-profits
Receive donations
Full event schedule
Send messages to sponsors
And there are many more things that can be done, including generating sales from the phone. We have also used as a training tool for distributors with some of our clients.
Mobile apps can be huge for your business and yes, you should be getting one. The investment is not high anymore and most business can afford building an app.
If you need more information on mobile apps for businesses, let us know.
In order to go far, go fast and go big you need to change some behavior habits. This video can help you with that.
Mel Robbins is a married working mother of three, an ivy-educated criminal lawyer, and one of the top career and relationship experts in America. Widely respected for her grab-’em-by-the-collar advice and tough love, Robbins drills through the mental clutter that stands between people and what they want. Her approach is smart, effective and entertaining. Five days a week, Mel hosts her own syndicated radio show The Mel Robbins Show, discussing hot topics and giving advice to callers across America. She is starring in a new series, In-Laws, airing this summer on A&E. In addition, she writes a monthly column for Success Magazine, is a former CNBC contributor and is the co-founder of Advice for Living, Inc., which develops products and television programming with experts in the wellness, health, relationship and career categories.
Most nights, once the kids are in bed, you’ll find Mel at home with a bourbon on the rocks and her Australian Shepherd at her feet, writing about life, love and everything else on her award-winning blog: www.melrobbins.com
The content of this hangout was so good we decided to use as one of our episodes of BuzzBooster TV. We cover teleseminars, webinars and telesummits. Annette Pieper shares how she put a very successful telesummit with some pretty big speakers and some challenges too.
I’ve asked myself how to go far, go fast and go big several times. In fact I’ve spent 10 of thousands of dollars paying coaches to help me achieve this goal. Since most claim they made it, why not pay to get the formula?
Fact is, most of the time all you get for your hard earned money is a bunch of new things to do. Fix website, use Facebook, e-mail this many times etc. No strategies, or the strategies are: Do a telesummit, build a list etc. Even worse, they apply the same strategy to all their clients as if all businesses where the same.
After a while you realize that they are in the business of telling you to use tool after tool, no real strategy and they only make money because they sell a story. Fact is, few can make it become real.
It took me quite a while to see that the main problem is that no one tackles the real issue: That we as entrepreneurs, being so involved in moving our business forward, don’t see many times what is front of our nose, we bring to the business many misconceptions, wrong beliefs and bad behaviors and many times don’t have time to think and think big or even define what big is. Most of the time we are overwhelmed and exhausted of working very hard and not seeing good results.
Defining a number is not thinking big, thinking big is being able to see opportunities that might become real and visualizing the empire your business could become with a clear path to get there. Nothing woo-woo here. There is a methodology to be applied.
I’m no expert in thinking big. I’ve struggled with myself many times because I know where I came from, how little I had and what is real today was unthinkable some years ago. I do know that today represents just a drop in the bucket tomorrow. The difference today is that I can see a process where I can focus and go far, go fast and go big. So can everybody else.
After a good amount of disappointment while seeking advice, I started observing people that where doing what I was seeking and I started mapping what was happening. During the nights I would sit and think about the similarities and mind map the commonalities and transforming them in types of actions.
It took a while but I finally got it: 4 stages where we need to focus and acquire the right kind of behavior, action and some times tools in order to achieve more in a short period of time.
I like the idea of creating a perfect storm for wealth creation.
Have in mind that these stages are not about marketing actions but about seeing, creating and refining. It is not a to do list, it is a lifestyle.
These stages are:
Anchor: Here you arm yourself with the right attitude and you learn to think like a winner. Again, not woo-woo stuff. This is for example realizing that your resourcefulness is way more important that the resources you have available and you use what you have, right now and use it fast. Here is where you see in details what you need to see about your business and you craft the right scenario. Defining the ideal client is crucial at this stage but not the type of definition you read in books. A much deeper kind. This will take you far
Propel: Here is when you set to go fast.
Know when to move, when to turn and sit at the right power table to make your connections propel you even further. Here you are able to see the real growth opportunities you have and how to get there. How or if creating an empire is a real possibility and the path to get there. Word of advice: If you want to fly with eagles, don’t swim with ducks!
Fly with eagles
Maximize: Here we start the process of going big. Marketing in a smart way belongs here. (see? not at the beginning, when you are not ready). Maximum attention from your market, new revenue channels and the learning on how to connect opportunities happen on this stage. Here is where you start to leverage marketing efforts in order to expand income
Master. This stage we taste what big is and we stay there and enjoy the profits of our actions. We go for total leverage, we go for more expansion- which is fast, instead of growth- which is slow, and we have continuity income flowing so there are no worries.
4 simple stages. You first define which stage you are in your business and then move to get to the next one. I like to think I can do something each day that will help each of these stages and strengthen my business.
I’ve developed a series of actions for each one and now we are showing our clients how to implement them and we’ve noticed that they too move in bursts and achieve a lot more in a short period of time.
I’m really excited about this and would really like to share this with you. This is not the kind of stuff you can do on a teleseminar or video. It is real and I need time to deliver this.
I’ll be presenting this in depth during the Extreme Income Explosion summit in May and I want you to come spend 3 days with me and some folks that have applied this in their own lives.
This is a unique opportunity and you should take action.
Or you can keep fooling yourself and try a new tool, spend more time online, hire the shiny coach of the moment and never get what you know you are worth and be where you know you should be.
With so many new shine things out there like Google Plus and Pinterest where is Twitter when it comes to small business marketing?
Here is an infographic on Twitter in 2012 for you:
