Trends – Page 58

October 22, 2011

Technology and the elderly

I couldn’t help taking a picture of this couple. It was so cute!

They were having breakfast while reading the news….in their tablets.

No newspapers going around the tables. It is amazing to me how all generation are quickly changing their behavior towards technology.

October 19, 2011

Marketing Advisor Certification

We had an amazing call inviting some people to become a BuzzBooster marketing advisor.

I’ve put the replay here so you can consider this opportunity in your business.

Click here to listen about the BuzzBooster marketing advisor certification

October 19, 2011December 23, 2016

Social media campaigns

Live Social Media Campaigns Generate Buzz

Running real-time “live” social media campaigns is one way marketers can effectively use social networking to generate positive buzz for their brands, according to [pdf] a new report from WaveMetrix. Results from “Q3 2011 Benefits and Limits of a Social Media Fanbase” indicate that both Domino’s Pizza and Burberry have achieved impressive results from live social media marketing campaigns.

A brief review of each campaign follows.
Domino’s Takes Manhattan

In July 2011, Domino’s Pizza put up a billboard in Times Square streaming live comments from their customer feedback forms. Although comments are vetted for bad language and appropriateness, Domino’s maintains that they are otherwise unfiltered and that both negative and positive feedback will be streamed. This move is part of a global effort to improve the pizza brand’s image, following the controversial YouTube video in April 2009 showing Domino’s employees tampering with the food.

WaveMetrix analysis of consumer reaction to the new billboard shows that they perceive it to be a “brave” and “respectful” act. This is especially true given Domino’s previous experience with social media, but the brand is now using it as a tool to appear more open and honest. WaveMetrix analysis also shows that it is not just Domino’s Facebook fans who praise the new strategy, but also other internet users who are not all Domino’s customers, suggesting far-reaching engagement.

WaveMetrix analysis indicates that 12% of consumers reacting to the Times Square billboard say it is a “brave” move, four times the 3% who call it “foolhardy.”
Burberry and Twitter Get Exclusive

Burberry partnered with Twitter during this year’s London Fashion Week in September 2011 and introduced what the two companies are calling a “Tweetwalk.” Backstage photos of every look were taken at the Burberry Spring Summer 2012 show and shared with the brand’s Twitter followers right before the models hit the runway.

WaveMetrix analysis reveals that Burberry’s Tweetwalk show, which ran alongside its catwalk show, generated overwhelmingly positive buzz, before, during and after the show, with consumers impressed at their “bold” use of social media and appreciating the fact that they were seeing the Spring Summer collection before even those sitting in the front row of the show. Twitter users described their enjoyment at this feeling of exclusivity and expressed their excitement and anticipation about seeing the new collection.

Almost four in 10 (38%) consumers commenting on the Tweetwalk discussed feelings of exclusivity, while 30% of posts about the Burberry brand or products focused on exclusivity.
Beware Backfiring Social Media Ads

While live social media campaigns can produce dividends, other report data indicates marketers considering negative, mocking or even charitable social media promotional campaigns should first carefully consider how consumers may react, as a poorly designed social media campaign can create the wrong type of online buzz.

October 18, 2011December 23, 2016

Sales Strategies for the New Economy

I don’t need to tell you that things have changed a lot. Markets have changed and the way the consumer buys has changed a lot in the last few years.

There is extreme importance in revisiting your sales strategies and align them with this new consumer. As a small business owner you need to understand that creating a structured sales process and improving your negotiation skills is crucial in your small business marketing strategy.

Most of the time you are more resistant to sell than the client to buy.
It is a lot about psychology and not about sales tricks.
There needs to be a design of the sale you can apply anywhere and become a master negotiator.

I want to share with you a system I’ve created to increase conversion in any type of selling. It is based on psychology and consumer behavior and I’ve tested several times in one on one negotiations, over teleseminars and on stage.

It goes through 5 steps where you can choreograph your negotiation:

1.Find the broken windows: This principle comes from the New York police where they look for homes with broken window because they show there is a problem there. We need to allow prospects to unveil their problems. This step decreases anxiety, shows where the problems are so we can pin point the core points.

2. Join and conduct the Tango: Prospects already have a conversation going inside their minds. This conversation tends to carry a lot of drama and fear. It is up to the negotiator to join this conversation, create rapport and conduct the dance.

3. Incorporate mystery and rituals: (we need some level of tension around their needs). Remember that the brain cannot cope with an unanswered question, this creates traction. Rituals like simple things as having them fill a questionnaire before talking to you not only inverts the relationship, where you are not the sales person anymore, it also shows there is structure.

4. Extract the Wow: show the possibilities. If you have ever watched a n infomercial; you know what I’m talking about. Any sales negotiation needs to have its wow moment where the prospect thinks “I need this guy” “How did I survived without this product?”

5 Tie the knot: Don’t forget to propose. close. partnership from the beginning regardless the amount. They ask you to marry: Now it is the time to ask: how do we work together?

Having a structured sales and negotiation process is part of a smart small business marketing strategies. No one wants a person that talks non stop and pushes a product or service.
It is up to you to have these steps in mind, get a pen and paper and outline in your case how you would incorporate them when you are negotiating.

Think that you are building a graph in the process where the WOW factor is on top and from there you just keep the dialogue going and conduct them to ask to buy.