Trends

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How to Become an Outrageously Successful Marketing Advisor

This is the type of webcast you cannot miss.
You just need to register here: Marketing Advisor

In this webcast you will learn:
How to build a business with real repeatable
income and equity.
How You Can Become The One (& Only one) Independent Marketing Advisor in Your Area.
How to have a ready-to-go business with at least 11 different revenuw models in it.
How to have continuity revenue, your own coaching group, expert status, and an instant line of products and events to sell!
…and so MUCH more!

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Are social media marketing agencies for small businesses?

I know ours is but the other day at an event listening to speaker after speaker on how they create their strategies for their clients I did question that several times.

The speakers were all employed by different social media agencies talking on what they were doing and the audience was composed of small business owners most with less than 10 employees. By the look on their faces, it was easy to see there was some disconnection in place.

One common strategy to attract Facebook people to like a page was to give something like an Ipad a day as a giveaway. Just on this the investment on the devices alone was around $24 thousand a month. Were there anything in place to convert those Ipad winners into buyers? Not really but the number of people liking your page will be really high.

Lots of people seeking free stuff with no intention of buying now or ever, not necessarily a very targeted audience seems to be a good thing. What is the use of having thousands of people like a page if they are not potential buyers? None. Not for a business.

It seems that is not clear to marketers that every action in business needs to have a clear path to profit since that is what business is all about. Even engagement needs to lead to increased level of trust and at some point to sales.

Another popular strategy is the use of infographics. Don’t get me wrong, I think this one can be very useful, but I couldn’t help but laugh when the speaker pointed out that it does bring a lot of traffic to a site while the bounce rate (number of people that visit that page and leave without doing nothing) goes over 90% and conversion rates are below 1/2 percent.

Again, if it is not going to bring targeted prospects, I’ll not build a list, they will go away without looking at anything else and they won’t ever buy, why would this traffic matter?

For big dumb companies that can afford to spend a lot of money just to be more visible and claim they are popular this makes sense. For the small business owner where money spent needs to bring results in the form of hot prospects and profits, these strategies are a waste of time. They may be cool, but they are not money well spent.

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Joining our family of marketers

One of our newest members, Meredith from Tame the internet monster did a video of our shock and awe package that she got in the mail.
We want to thank her for taking the time do put this video together and welcome her to the BuzzBooster family.

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The death of Steve Jobs

Just heard the news about Steve Jobs death and I’m really sorry to see him go.
I’m not an Apple user (well, I have an ipod), but I greatly admire its founder as being an example of a true entrepreneur, master creator and brilliant marketer.

Few people understood consumer psychology like he did and how to incorporate mystery and create desire when promoting a product. More than most he also understood the power of a community and is an example to any one.

He was a true example of how we need to be as entrepreneurs and how crucial it is in business to innovate and be fast to put products in the market, even when they are not perfect, how important it is to create a community linked to a higher purpose around our business and have them advocate and fight for you.

We need more people like Steve Jobs and we need to pay more attention to cancer research. Make a donation today to a cancer research institution like
http://www.cancer.org/

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Marketing with MindMaps

We use Mindmaps in almost all of our meetings and we just love it.

Mindmaps are visual diagrams to represent concepts or tasks that could be connected.

Its unique unstructured but connected nature makes it a great tool for any kind of brainstorming.
It can also be used for product creation, problem solving, site creation, marketing maps. identify audiences and ideal clients, product launches, sales funnels.
Helps you organize ideas. If you study consumer behavior, you can use this tool to see what is their connection (this would help you find other markets to the same product or service). You may also use it to find new opportunities for content development.

Mind maps are guarantee to improve effectiveness and efficiency in any small business. It can be one of the most valuable tools for small business marketing.

Here are some Mindmaps tools you can check:

Mindjet: Available for MAC and PC

Mindomo

Mindmeister

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We are all weird- a new way for publishing?

Seth Godin released today his new book We are all weird. He is also testing a new way to generate more sales for the book. I’ve pasted below his post about this strategy.
What do you think about it? I know I got my copy right away.
I agree with his point of digital printing. I used to be a die hard fan of paper books but today Kindle is my new best friend. I love the portability and the instant gratification.

Here is his post:

Special alert for Domino readers…

My new book, We Are All Weird goes on sale today. We only have 11,000 hardcover copies on sale at Amazon, with no plans to print more. I wanted you to have first dibs. (PS, Outside the USA? click here).

Why limit the number printed?

Conventional publishing wisdom says that the first 10,000 copies are the hardest. In fact, you don’t make money until after that. The goal is to prime the pump and then, if you get lucky, sell millions and millions of hardcovers, day after day, year after year. That’s what pays the bills at all the large publishing houses.

The thing is, digital is better at infinity than paper ever will be. Digital is easy to keep in stock, easy to replenish, easy to connect with. Paper, on the other hand, benefits from scarcity. If you know that there are only a few books and then they’re gone, you’re more likely to hurry up, more likely to grab yours now, more likely to treasure it once you get it. And in a digital world, a book that’s not worth treasuring is not worth owning, is it?

So the bet I’m making is that the scarcity of the hardcover will help you decide to read it right now. And I hope you will, because this is one of the most important books I’ve ever written. And then, after you read it, I hope you’ll share the ideas, perhaps loan your copy or encourage a friend to get the free Kindle reader and get the Kindle edition for herself.

If the hardcover is gone by the time you read this, I apologize, we did our best to guess how many would satisfy the first wave of interest. I think it’s inevitable that publishing is going to move in this direction–hardcover collectibles for those that want them, digital for those in search of the ideas.

Thanks as always for helping with these experiments in the form and content of publishing.

And tweet away at #weirddomino. Summary of a lot of this right here.

[Interesting aside: the scarcity of the book is changing the way I’m interacting with it. Usually, I hand out books like candy, because I can always get more. I’m feeling mysteriously scrooge-like now, though, wondering if someone is hardcover-worthy. Just like concert tickets to a sold out show, things feel different when there’s a limit.]

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Small business marketing: Sales strategies

There are 3 things you need to have in place 100% of the time to make sure sales are generated everyday. I like to make the analogy with gardening because they have a lot in common.

1. Seeding- you need to be prospecting regularly without being too much in your face. On this stage is where you can benefit a lot from social media. Beware not to make the number one mistake: water too much and ruin the seeds- or spend the whole day on Facebook, give too many tips or provide too much access to you.

2. Picking. There is a right moment to pick the flowers before they loose their momentum. Same thing here, there is a right moment to close the sale. Flowers won’t pick themselves and put themselves in a vase, clients won’t take action either without your help.

3. Keep them blooming. You want your plants to bloom again just like you want existing clients to keep buying. Long lasting prosperity is achieved by selling over and over again to existing clients. Too many times we invest to make a prospect become a client, so our first sale does not bring profits. By selling other solutions to them at different price points is where profit is made.