Trends

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Crowd Accelerated Innovation

Jove is a site that invites scientists to post their research in video. Show instead of describing. Will this guide to scientific advances? Probably yes.
One person speaking can be seen by millions and create laugh, desire, share knowledge. Online video bringing face to face communication, community and sharing ideas. This phenomenon is known as Crowd Accelerated Innovation. A new way of learning. We as business owners need to understand all the possibilities of new media beyond leads and sales. We can make a difference

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Homeless man under pressure

This video is amazing. We know so many talented people living under pressure now. It is sad. This video got more than 1 million views on YouTube. Don’t know if it put any money in his pocket though.

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The sales you don’t make

This post is from Seth Godin‘s blog. As usual to the point.
“Do a search on great jazz singer “Emily Barlow” in Amazon and you’ll find… nothing. That’s because her first name is spelled Emilie and Amazon gives up.

Do a search on Lord of the Flies and you’ll find tons of matches, but none of the top ones are for the book–they’re all for expensive annotated or educator’s editions. Broken search = no sale.

It’s extremely difficult to figure out why people walk out of your store, throw out your brochure, leave your site… but in fact, this is fertile territory for dramatically increasing sales. You won’t find what’s broken if you don’t look.”

Thought you’d enjoy this post.
Let me remind you that we have a webinar this week on Unconventional sales strategies and you need to register.

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Social media marketing facts

For those companies that do use social media, the most common sites used are:

* Facebook – 82%
* LinkedIn – 38%
* Twitter – 30%
Research by digital consultancy Beyond, found that almost a quarter (23%) of consumers would prefer to receive information from brands via Facebook, rather than a brand’s website (21%) or company blog (3%).”

Facebook facts:

Facebook added over 200 million users in less than a year.
60 million status updates happen oon Facebook daily.
The average user spends more than 55 minutes a day on Facebook.

Twitter

Twitter has 106 million users
Twitter averages 55 million tweets a day

YouTube

YouTube is the second largest search engine in the world.
The average online viewer watches 12.2 hrs of online video each month
Every minute, ten hours of video is uploaded to YouTube.

Blogs

There are over 200 million blogs
54% of bloggers post content daily.
34% of bloggers post opinion about products and brands

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Taking a break from business and Viva Elvis in Vegas

Taking breaks is part of business. We all need to stop from time to time and rest, go for a walk, to the movies, anywhere we can clean our mind. It is part of success. We all should do it from time to time.
While we were in Vegas for the BlogWorld expo we went to see the show Viva Elvis. It was a great way to take a break after a whole day of attending workshops and getting a lot of information. We enjoyed the show. I was a little worried that the show would have a lot of Elvis impersonators. Quite contrary. Nice surprise to hear Elvis and enjoy some cool choreography. It was a perfect way to relax, sing and even try some moves. The show is great storytelling of Elvis life. Liked a lot the slide shows. The live music was great and the musicians very enthusiastic. The acrobatics were cool. If you are a fan of Elvis you are going to love this show. If you want to see a cool musical, this one is a must. Now, if you want to see Cirque du Soleil at its best, you might be a little disappointed. This one is about music, choreography, storytelling and entertainment.

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What we learned at BlogWorld 2010- #bwe10

Going to BlogWorld was one of the best things we did this year. We have been to every single one but this year was really special.

There was a session for everyone, no matter in which stage they are in social media.
I attended some amazing sessions. Declan Dunn on the session “How to turn friends into fans and customers was one of my favorites. He stressed the need to create a community around your business and the use of frequent e-mails.

Tom Webster with “The Current State of Podcasting” showed very good data about podcasting consumption that I will share later.
Lewis Howes was a nice surprise. His tips on how to give webinars where awesome. He uses lots of pictures and not a lot of text and a strong follow-up series in the 2 days following the webinar.
The session “Is internet radio alive or dead” was very interesting. Some nuggets I’ve got from that: Women have more ear time than eye time. Voice is emotional and voice tells a story.

Another very interesting session was “How to hire a social media agency” . The speakers shared a lot of their experience and showed different ways they measure roi.

Todd Cochrane did an awesome job in his session The triple streaming, podcasting and blogging.
He shared some stats from Roku that owns 10% of the US Market, that 66% of users are between 36 and 55 years old. Do you create content for this audience?

The session “This is not your father’s YouTube” with Paul Colligan as the moderator was fun and informative with lots of prizes. They stressed the importance of being active on YouTube and treat it as a social network and to have your videos answering a problem. I was very impressed with all inputs from Julie Perry.

Most keynote sessions were fine but the one on social media and the mid-term elections.

On the trade show some nice surprises. Techmunch with presentations and topics related to social media and food. A look inside Google TV, and Kodak which in my opinion rocked. They had a challenge using QR codes, partners, education marketing and engagement on social platforms they are present in a very clever way. We did a show on this strategy and an interview with their interactive marketing director. This is the kind of strategy business owners could do with their audiences.

The parties were fun, I specially liked the first one by the pool and the kareoke at the last party.

I think BlogWorld has matured and combined the best for hobbysts and professionals. Way to go, I’ll be there next year.

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YouTube Marketing Tips – Using Annotations

Another tips from Reelseo that you might enjoy about video marketing.

YouTube thinks you should use annotations (those little colored note bubbles that pop up while a video is playing) to help your viewers know what their post-viewing options are. You can send them to another of your videos with a simple link—maybe the next part in the series or something—or you can solicit feedback. Annotations are versatile, and the point YouTube is making is that videos using annotations have higher success rates in keeping viewers engaged longer and driving traffic to more of the creator’s clips.

annoying annotations 300×160 YouTube Marketing Tips For Partners: Use Annotations & Playlists To Get More ViewsDon’t overdo it, though. Which is easier to do than you think. Too few annotations, and you’re not offering viewers enough routes to your other content. Too many… and you’re giving them information overload. There’s no magic formula, but YouTube recommends 3-5 annotations per video as a rule of thumb. The image to the right is an example of what is clearly wayyy too many annotations:

Another great tip they offer with regard to annotations is to be transparent. Don’t disguise links so that the viewer ends up somewhere other than where you told them they would go. Misleading the viewer is bad for the customer/creator relationship. And considering YouTube’s parent company, Google, and their long-standing rule against disguising web-content, and you might infer that YouTube is saying your video might even be penalized for spamming users too much.

Lastly – think about being creative with your annotations from a production standpoint. I’ve seen some real interesting videos where the owner clearly considered the annotations when they were actually creating/producing the video. As an example, at the end of your video, you can literally film yourself pointing to annotations and directing users to click on the annotations….. The following is a video that shows another way that this can be done.

Read more: http://www.reelseo.com/youtube-marketing-tips-partners-annotations-playlists/#ixzz12ro1ujc7
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