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Building trust in your business

A lot of people think that building trust is difficult or is a long process. There are simple ways to build trust with customers and prospects. In this video Nash shows one way we do that in our office. Simple and effective. Building trust is a key component into making your business irresistible to people.  Remember that one of two reasons people don’t buy from you is because they don’t believe you. Easy to work on that one.

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Cool tools to help your business

Here are a few tools you can use to increase productivity and market your business better.

The first is an online stop-watch. You can use this productivity tool to track your own tasks or is you are a business coach or consultant, you can use this tool to control your meetings.

To schedule appointments with your clients, you might want to use Time Driver. You set the time slots available and your clients choose from the options. Another option is Tungle.me

To transfer large files online a great tool is We Transfer.

Why not create some instant  screencasts for training on Twitter ? You can even publish on YouTube. This tool is simple to use and effective.

Want to do some research on your niche? Answerrbag can help you with that.

Hope you are into making some online videos. This is a mp4 converter so you can turn your videos into podcast.

Would you like to contact some celebrities and have them promote your business? This is easier than you think.

Have a copywrite project you need to outsource. 99Copywriters might be your answer.

Can’t live with so many different passwords and need a place to store them. Try Roboform

Hope this helps. If you know some other cool tools, please, leave a comment.

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This week’s marketing teleseminar

This week our teleseminar will be on How to create an Irresistible business.

You will discover how to add 7 components to your business that will turn you in a client attraction machine.

These are simple components that anyone can incorporate and change the face of their business.

We will also have several prizes during the call

Register right now to the Be an Irresistible Business teleseminar

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Importance of Mastermind for small businesses

We are on our way to Orange County tonight. I’ve been looking forward for this trip. It is a meeting with our mastermind group. It took me a while to figure out why I needed a mastermind group. As a business owner, I’m an implementer. I get things done and I like to solve challenges. This is a good thing but I also tend to feel very lonely. It is hard to find people with whom you can talk about business growth, specific challenges that you face, like any other business owners and it is hard to grow if you are the only, or in our case, the only 2 thinking heads in a business.

These are the reasons I belong to a mastermind group. I can get fresh eyes in my business, accelerate business growth, the group becomes a sounding board for new ideas- this is very important because people tend to ask opinions from people that cannot give them an appropriate opinion, like friends and family. There is also accountability, you stepping out of the box, share sorrows and joy and of course the group can help you achieve milestones.

As business owners it is very difficult for us to do this by ourselves. We all need fresh eyes in our business every now and then.

This week I just want you to think how you are running your business and if you want to keep being the loneliest person on earth or look for ways to bounce back business ideas.

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Is your business irresistible? The art of client attraction

Today is not enough for a business to provide good information, an experience or good customer service.

With the amount of noise you face every time you try to promote your business, it takes a lot more to get attention.

It does not matter the midia you are using to promote your business, they are all crowded and offer so many distractions. Especially if you are using social media as the only marketing approach. Social media offers so many distractions that the attention span of the average person is only 9 seconds. That is the same attention your gold fish will give you. So, if you want people to pay attention to you, come to you asking for your products or services and advocate for you, you need more. You need to become an irresistible business.

In order to become irresistible you need to make sure the following steps are in place:

1. Have an irresistible offer

2. Unveil your core story

3. Create your unique voice in the market

4. Incorporate Mystique in your busienss

5. Be Uber-present always

6. Define rituals for your business

7. Increase trust

By making sure you have all these steps in place you create what people will find an irresistible business.

I want to show you some examples of companies that do this well and show you how to apply these concepts in your business.

The Be Irresistible! The art of attracting and keeping clients webcast will be the way we will show you how to be perceive as the only desirable business in your industry.

Join us by registering here: Client Attaction Webcast