This is just a quick note to let you know that BuzzBooster social media agency is now offering online video production.
If you want to see the power of online videos, check our YouTube channel.
Did you know this about social media?
Twitter’s largest age demographic is 35 to 44 years olds.
14% of Twitter’s visitors are Young Cosmopolitans 40 years old with household income of over $250,000 per year
30,000 non-profits are using Facebook Pages
In total Facebook has 183,771,740 worldwide users.
The U.S. only makes up 1/3 of the total Facebook population
Nearly 40% of the population of Iceland is on Facebook
Facebook has now surpassed MySpace in 31-50 age ranges
Facebook’s 50+ group is the fastest growing followed closely by the 41-45 group
Business owners are more likely to use social media marketing (90+%) than
employees working for a business (81%).
Those working for a business are twice as likely as business owners
to be committing 20+ hours a week to social media.
The only financial cost of social media marketing is the time it takes to gain success.
Men were significantly more likely to use YouTube or other video marketing than women (52.4% of all men compared to only 31.7% of women
Business Storytelling, Patricia Fripp and Domize
Who Pops Your Popcorn?! Episode #31. On this show we talk about mastering business storytelling, and Patricia Fripp gives you a great marketing tip, Nashlah will talk about Domize another great tool. Show hosts are Shahar and Nashlah Boyayan from BuzzBooster Marketing Advisors. Click HERE to watch Who Pops Your Popcorn?! Episode #31 Now!
How people use Twitter
This is a very interesting example of how Twitter is being used and the kind of impact it can generate.
Twitter on the streets
Using Twitter
“What is Twitter?”
Twitter is a website that allows registered users to post short comments up to 140 characters to their followers: other Twitter users who subscribe to your posts, or “tweets.” Posts can be made from the Twitter website, from numerous cell phone applications, and from instant messenger clients like AIM, so “tweeting” is very easy to do, from pretty much anywhere.
You can think of Twitter as instant messaging from one to many and from many to one.
At a first glance, you could think that Twitter is for people that are bored, and at the beginning, this was probably true until some people began to tweet at conferences and events.
Within months of launch, a few experimental brands saw the opportunity and jumped on the Twitter bandwagon. Comcast, often a target of angry bloggers, began to answer customer service queries on Twitter. H&R Block started offering tax advice.
Simultaneously, many applications were developed to allow easy tweeting. This led to a tremendous rise in the number of users, resulting in the Twitter we know today with over 6 million users.
Are companies using Twitter?
Yes, they are and every day more com onboard, they finally realized that they can be using Twitter for outreach, customer service and engagement. Here is a short list:
• Whole Foods
• Marriott International
• Starbucks
• Urban Outfitters
• Carl’s Jr.
• GE
• Overstock.com
• American Apparel
• TJ Maxx
• Fast Company
• MTV
• Wall Street Journal
• ESPN
• Apple
• QuickBooks
• Dell
• CNN
• JetBlue
• Virgin America
• Ford
• Comcast
• Dunkin’ Donuts
What to Tweet about?
Twitter can be used in two ways. One is to convey information, the other is to spark discussions.
Ideally, a timeline should contain a good mixture of both kinds of tweets.
Here are a few options used by companies:
• Give tips on one specific topic
• Customer support.
• Feedback
• Category/sector news
• Company news that are interesting
• Current events that impact company business or that you are promoting
• Reports from the floor of events such as conferences
• Special offers to Twitter followers (discounts, promotions, contests)
Don’t forget to use your imagination. Some companies are already using Twitter to take orders and suggesting different uses for their products, others have Twitter parties for specific groups.
What not to tweet about?
Just Tweet about things that could add value.
How much time will this take?
Twitter is a qualitative, rather than quantitative, brand channel. It’s a great tool to build dialogue, engender trust, establish brand loyalty, and to raise awareness.
Try to spend 2 to 4 hours a week on Twitter.
If you think it is too much, reallocate some of your time and effort away from older techniques and try the new. You’ll have fun, learn a lot and will be able to demonstrate new expertise and innovative marketing approaches.
What is proper Twetiquette?
• Stay positive. It’s easy to get snarky, easy to scoff.
• Thank people who follow you with a Direct Message. Twitter allows you to send private messages (called “Direct Messages” or DMs) to individual users. Rather than publicly replying, send a DM saying thank you.
• If someone asks you a question, respond via DM. If your response would benefit a number of followers, reply publicly.
• If it makes sense, thank those who retweet your tweets. If you see “RT @yourname” in your Replies, it means someone has found your tweet valuable enough to share with their own followers.
• There is some debate about automatically following those who follow you. Some think it’s only fair to follow those who follow you, as a sign of mutual respect. Others only follow interesting Twitterers, regardless of whether or not they follow you.
What is the first step?
Open a Twitter account, start following some people and listen to the conversation. You will soon get the feel and the addicting bug!
Twitter Case Studies, Why Infomercials Work, and Slideshare
Who Pops Your Popcorn?! Show episode #30 talking on some Twitter case studies of businesses succeeding with social media, what you can take from infomercials and a cool tool called SlideShare. With Marketing Advisors Shahar and Nashlah Boyayan from BuzzBooster.com. Click HERE to watch Who Pops Your Popcorn?! Episode #30 Now!
How companies are using Twitter
I get this comment a lot: “I have a Twitter account but Ihave no clue how to use it to promote my business.”
When I’m speaking to entrepreneurs I usually tell them to focus on providing content and good tips 98% of the time. This will help them be perceived as an expert on their topic and generate more followers.
Today, I want to show you how some industries are using this amazing tool.
Last week, I mentioned how Dell generated $1M in revenue from promoting their products to its followers.
You probably heard that companies like Comcast, Southwest, Zappos use Twitter as a customer service tool and to prevent bad PR.
Red Cross uses to alert followers about crisis.
Tim Ferris, author of “4 hour work week” uses Twitter to raise money for charity. For each follower he gets, he donates $1 toDonorschoose.org and a company will match $2 for a public school fund.
CoffeeGroundz takes to-go orders with Twitter and customers can make orders from their seat.
Zoomdweebie’s Tea Bar offers different tea blends each week to theirfollowers. This is what they say: “We were shipping maybe one or twopackages every two to three weeks,” Horbelt said. “Now we’re shipping40 to 50 packages.”
Other companies promote online and offline events.
Authors create book parties to promote their books
As you can see, all sizes of companies can benefit from this fr33 tool.
Twitter is at least a great brand-monitoring tool.
Don’t you think it is time for your company to hop on this train?
What is working in the recession?
1. They are moving themselves UP the economic ladder and restructuring their services, products, sometimes the entire business, marketing strategies in order to attract with a more affluent customer.
Will people pay? Yes, they will as long as you provide good value and master the art of creating desire. Lowering your prices in a moment like this will probably lead you to business death. Remember: low prices = low profits= no future.
2. They pay attention to the fact that people use “small indulgences” to ease their financial pain and incorporate that into their existing business, or create a new one. You can incorporate services or products and position them as an affordable, deserved and enjoyable small indulgence.
3. They give customers something they cannot get anywhere else or provide for by themselves
4. They are able to create services people cannot live without. Here you find the membership models- Your cable TV is an example, some softwares that you pay monthly another.
5. Segment the conversation with customers. Talking to different customers in different ways, after all, their needs are different. Yes, it is more work, but it pays to do it this way. The one-message-fits-all approach doesn’t cut anymore.
6. Create new things. No one is doing that, so yours will shine a lot more.
7. Think about repackaging services and products to different niches.
8. Products that save people time, help them make more money or bring residual income sell well during these times. The “in a box” opportunity is included here.
Just don’t sit and wait, this will kill your business. Market more, more often. Are you using Facebook? Twitter? Dell just released a report showing they were able to generate $1 million more in revenue by just promoting their products on Twitter.
Can you create an special offer just for your followers? Yes, you can!
Who uses social sites?
I found this very cool “study” of who uses social sites.
you should take a look: Social sites
Using Twitter to Promote Products, Facebook Business Page
Today we talk about Twitter and how Dell reported using this tool to promote its products. Are you using Facebook pages to promote your business? How to deal with prices during the recession. Click HERE to watch Who Pops Your Popcorn?! Episode #29 Now!