Join Shahar and Nash as they show you what P&G is doing right to market a difficult product, how to work with the sales funnel, and how to use gimp.com to edit your image files. Click HERE to watch Who Pops Your Popcorn?! Episode #22 Now!
Tips on Article Marketing
Article marketing is a great way to drive traffic to your website and position yourself as the expert in your field.
If you do affiliate marketing, using articles to promote the products is a great way to achieve success.
Here are a few tips on how to do it the right way. It is a little time consuming but very important to any online business.
Try to be consistent with your articles writing several a month.
Don’t write long articles. People don’t read them and your goal here is to make them see and click on your bio. That is how they will arrive at your website.
Use around 550 words
Use negative titles since they tend to attract more clicks.
Make lists lie: The 3 simple ways to…
There are hundreds of articles directories to submit your articles. You don’t want to do it one by one because it would take too much time. You do want to be in as many directories as possible, not only for the traffic they can provide but for the links you’ll get to your website that will help you with your page rank.
Use a submitter like www.greatarticlesubmitter.com or www.articlemarketer.com or www.uniquearticlewizard.com
Be sure they include the following directories since they are the ones you really want to have your articles in:
Ezine articles.com
Goarticles.com
Articlecity.com
Ideamarketers.com
Articlesbase.com
When writting your bio, use only the first line to talk about you. The other 2 or 3, use to say what you are going to give them. Use the word FREE if possible.
Free report, free cd etc.
Don’t forget to include a link with your site or affiliate link.
It is always easier to know which keywords your competitors are using and bidding on. It saves a lot of time and you’ll find some gold gem keywords.
There is a tool that will give you which keywords they are bidding, their ROI and even show their ads. Go to www.keywordspy.com
On the show today Meet The Expert Seth Godin! Listen carefully as he gives you your mission in life. Listen to What Shahar and Nash have to say about the Motrin fiasco and how it could have been avoided. Learn how to have a competitive advantage over your competition with tools that will give you insider knowledge about them, and how to deal with bad PR! Who Pops Your Popcorn Episode #21 Click HERE to watch Who Pops Your Popcorn?! Episode #21 Now!
Do you lead a tribe?
If you don’t, you should.
This video talks about a great e-book that you need to get today.
Market Your Business with Online and Offline Strategies, Recognize The Problems in Your Industry and Take Action, Find a Better Way! Who Pops Your Popcorn Episode #20
Chime in as Shahar and Nash chat about how to find a balance in your marketing between new ways and traditional ways of marketing. A good strategy contains online and offline techniques. Learn about Skype and how you can use tools such as Hot Recorder and Pamela to record your calls. Most importantly recognize the problems that surround you and your business and take action! LOL as they ridicule themselves while trying to imitate Donny Deutsch from The Big Idea! Click HERE to watch Who Pops Your Popcorn?! Episode #20 Now!
Use Social Media to Market Your Business; Learn How Facebook Can Make a Huge Impact to Your Bottom Line! WPYP: #19
Chime in as we talk about the great Social Media tool Facebook! We mention how you can profile your business on there and create an environment for hot prospects. Click HERE to watch Who Pops Your Popcorn?! Episode #19 Now!
The Future of Journalism
This is real and very exciting! It is not only for young people, this is for all of us.
Make Your Business Entertaining, Treat it Like a Rock Band, Read Personality Not Included by Rohit Bhargava – WPYP #18
Listen in as we talk about how you have to make your business entertaining, how you must treat it like a rock band, read Personality Not Included by Rohit Bhargava. Click HERE to watch Who Pops Your Popcorn?! Episode #18 Now!
Dogs and Social Media Marketing
I have a dog called Apple. She is a white schnauzer. My dog Apple taught us, my daughter and me, a lot about marketing. For example, she is an ADD dog. Can’t keep her attention too long on anything. Funny, but is is just like prospects visiting a website. You try to explain too much, write too much copy and click….they go to the next one, just like Apple goes to pick the next toy. We learned very fast that if we want to keep her entertained and around us, we need something sticky…like peanut butter inside one of her bones. With the website, the sticky factor became video and audio, some amazing social media tools.
Businesses need to use social media marketing in their marketing. It is not an option anymore. We leave in a society that has a very short attention span and gets bored really fast. Businesses need to develop strategies that make people stick around.
Attention to small things
Small business owners sometimes are so worried about the next deal, the next contract that they don’t pay too much attention to the little things that happen around their business: The receptionist wearing the wrong clothes, a less than happy customer, a dirty office. Little things can change everything.