Trends

Last week I went to the Jack Johnson concert here in Utah. I had a fantastic time, thank you! I had to arrive early to guarantee a good spot, which I did, and while there I was able to analyze the dynamics of the concert. You see, to everything there’s an act, don’t be fooled in thinking that things just happen for a reason, well, I better rephrase that, after all they do happen for a reason… monetary reasons that is!

On the ticket it states that the show starts at 7:00pm, gates however, open at 5:00pm. Well, one gets there around 4:30pm. You stand in line under the hot summer sun, you make it through the gates only to encounter nice-big-full-of-drinks concession stands! Ka-ching – they make money!

You walk down to the stage to secure a good seat, on the way there you’re seduced with tons of bright cool looking merchandise… this is such a memorable occasion one wouldn’t want to forget it… hmm, if only you could have a t-shirt! Ka-ching – they make more money!

You find your seat, relax for a while, smile at the passersby, look up at the beautiful blue sky, ahhh life is grand. Sit there a little longer, ponder, relax some more, and well, get a little bored. Not too long after that you hear folks yelling “water, peanuts, water, peanuts”, what better thing to do than eating to pass the time?! Ka-ching – they make money!

Opening band comes along, yea they’re great, but they’re probably not the reason why you’re there. Show ends, band leaves the stage, crew sets up the stage for next band… you wait… and wait some more… next band comes along, they play their stuff… yea it’s great, but not quite why you’re there. Band gets off stage, crew sets up stage for the most awaited show… time goes by, more time goes by, even more time goes by… all the while people are walking on and off their sitting areas to grab a bite, one more beer, hmm chocolate, tacos, and whatever else they’re selling there! Ka-ching, ka-ching, ka-ching!

Get the point? It’s all staged, and we love it. It’s part of the experience… we spend money to spend more money, and we do it with a smile on our faces, we even buy a t-shirt to remember it! What are you doing to enhance the buying process? What are you doing to prolong it? Think about the choreography of your sales process… and put on a show!

The other day I was posed with the following question: “What makes a restaurant successful?”, Shahar really had me there, I stopped for a second, pondered a little bit only to come to the conclusion that to me it was probably the atmosphere. It was only for another second that I was baffled when Shahar soundly and determinedly responded “a hungry market!”.

Wow, that right there is IT… just says it all… a hungry market.

Will my product be successful? If there’s a market who wants it, yes. Are my services sellable? If there’s a market who needs it, yes. Define your target audience, find your pack of hungry customers… spoon feed them, and you’re sure to succeed.

Shahar and I just released the first episode of the Who Pops Your Popcorn Show. In the show we’ll always talk about social media and direct response marketing, and give tips for small businesses.

In this particular episode we explain the popcorn effect and show you how to use Twitter for business. Enjoy!

Did you know that before ketchup Heinz was a leader in the pickles market?

HiYa! Come celebrate with us at the BuzzBooster Business Birthday Bash!

August is a festive month for us! Well number 1 it’s summer, that right there puts a smile on our faces! Then on August 10th we (the BuzzBoosters!)celebrate our 5th year in business, on August 13th it was Shahar’s birthday and on the 22nd it’s Nashlah’s birthday! Wow isn’t that fun and crazy all together?!!

So yes, this Friday, August 22nd we’re having a get-together at the office to celebrate all that!

Don’t miss out, join us for a fantastic afternoon of great fun, celebration, refreshments, and phenomenal business networking!

RSVP here: http://www.buzzbooster.com/bbbbb.html

I was watching The Big Idea With Donny Deutsch the other day when a viewer expressed concern over change, over giving control, to which Donny replied “You give control in order to obtain more control”, when he said that he spoke to me. When you’re a small business owner it’s easy to get stuck doing tasks, stuck doing what you’re not good at just because you have to get it done. It’s important to realize that in the long run it’s more economical to outsource what’s not your forte, so that you can take your business to new heights by focusing on what you’re naturally strong at.

You’ve got to love change, after all isn’t that what business is all about? Constant change. It becomes easier when you embrace it, when you become it. It’s part of the game, if you don’t like it, don’t play it.

From the Sociological Images blog: “Dwight D. Eisenhower was the first presidential candidate to use television commercials. Below is one of his commercials, made by Disney, from 1952. Eisenhower was skeptical about using television and his opponent, Stevenson, wouldn’t appear on television because he thought it demeaning to a man ascending to the presidency. Eisenhower won.”

[Via BoingBoing]