Category: Technology Trends

Kids online will change the way entrepreneurs do business.

Here I talk about women buying power online. Something that every internet marketer needs to know.

Why entrepreneur 3.0?

Because this is the kind of business people we must become in the near future.

The world has changed a lot in the last few years, the consumer also changed and because of that, the way to do business is changing. It is changing really fast.

I can tell you that the way you do business today is very different from the way you’ll be doing business two years from now.

We only have two choices: Reinvent and adapt ourselves to this new market or succumb.

We must become an Entrepreneur 3.0, a person that understands the need to talk in a different way to their customers, needs to engage them and listen to them in a different way. More than that, needs to create systems that allow some processes in the company to be co-created, having other people outside the company become part of that.

The Entrepreneur 3.0 allows participation in many levels and is not so worried in protecting knowledge as much as perfecting products and services while allowing interaction.

We call this collaborative growth.

You know this change is already happening in big companies, well, some of them, but the Entrepreneur 3.0 is about you and me, not about big businesses or big budgets.

It starts with the fact that we need to reinvent ourselves, adapt to new business practices and tools.

It is not difficult, it is a process and a learning experience but the fact is, the sooner you start adopting this philosophy, the better your chances of soaring in the market place.

You can start by doing one thing:

When you think about marketing practices in your business, do not think: “Will I use traditional marketing or New Media marketing (internet)?”

Think: Marketing.

They are both merging anyway, and you need to use a great mix to be ahead of the game. Just as an example: it is not if you should use online video for your company, it is about when and how you’ll use it.

The second thing is to start participating. Participate in forums, social networks, mastermind groups (ours hopefully), blogs and get comfortable with this new mindset.

Soon you’ll see that sharing knowledge is a good thing and letting others help you when you are creating and innovating can lead you to paths you couldn’t see before.

If you think this is not possible, take a look at Wikipedia, WordPress, Linux system.

Don’t create excuses; there is no time for that, just do it. You can do it!

Visit: Entrepreneur 3.0

You are invited to join our brand new mastermind group. We want people to join this discussion on how to become an entrepreneur 3.0 The entrepreneur that knows how to participate and colaborate and is ready to share knowledge with customers and suppliers. It takes more than just blogging. This group is commited to help entrepreneurs grow and succeed. Take a look at Entrepreneur 3.0

Have you simpsionized yourself?

I just did and had a lot of fun doing it.

This is a viral campaign done by Burger King with the new Simpsons’ movie.

They created a website where you can simpsonize yourself.

Look how I became:Â Â Â Â Â Â Â

It is hot here in Utah, and I mean hot, many days above 100o
What a great time to have Apple our “mini” schnauzer have her first complete grooming!
We schedule a time at the grooming place and off we went to leave Apple for her “spa day”, so she would come back both happier, cooler and prettier.
When we got there, we went through a check-in process.

Basic questions, address information, age and breed etc.
So far so good!
Then the very young lady asking the questions asked us:
Do you want to leave a skirt?
Skirt? Well, we didn’t plan on buying her new clothes today, do you think it is necessary?
Oh, after she gave me the “Are you drunk?” look, she explained to me that skirt is when you leave some hair in the bottom part of the dog.

Wow, how come I didn’t know that?
She asked me next what kind of conditioner I’d like.
“One that conditions?”
She then gave me a hundred options of shampoos and packages that left me kind of dizzy.
I got there saying I wanted full grooming but little did I know that didn’t mean much to them.
I finally said: “Anything that is necessary so she will still look like a dog”
At that point, I couldn’t care less if she would look like a Schnauzer or pequinese!
Another young lady that was grooming a Shi-tzu made the comment:
So you don’t want her looking like a cat?
Very funny! But I was sweating.

The other lady, not noticing I was on the verge of an anxiety attack, kept going:
– How do you want her face?
– Should we trim her nose?
I said: I have a feeling she needs the nose, don’t you?
Then the ultimate question came?
Do you want us to use blade 5, 7 or 10.
Oh my gosh, when I go to a hair dresser, they ask me how I want to look, but they don’t ask me which kind of scissors they should use or if they should use. This is up to them, the experts, not up to me the client!
I just said ”Look, can you make her look remotely like we see Schnauzers on posters and magazines, please?” and gave her the dog.
The other young lady interfered and said: “You should use blade 7, the 10 will show too much of her body”.
Thank you, but if you know that, what are you guys asking me in the first place?

I’M NOT THE EXPERT HERE!

When we got Apple hours later, she looked gorgeous! We were really happy with the final results and we are coming back there, but….
That inquisition caused some unnecessary stress and jeopardized the relationship between us, the clients, and the business.

They could simply not ask the questions that are related to their expertise and I, as just a humble dog owner am not supposed to know or
If for a reason I’m not aware of, dog owners should know the blade used to groom different breeds of dogs, they should put together a system that would both help me decide, and educate me in the things I need to know before taking my dog to grooming.

I left that place sure that next time I’d buy a dashhund, so I wouldn’t have to worry about blades and noses!

Besides, so many options and packages don’t help, they confuse the mind and you know: If you confuse the mind, you loose the consumer.

Did you get the point? Do not offer many options.
As an expert, people expect you to know what to do. Do not ask them every single detail. They don’t care, that is why they came looking for you.

Create systems to help and educate your clients and to give you an unique edge.
Do not cause unnecessary stress for your clients if you want to keep them!

This week at Buz and Biz we interview Tom Antion.
Tom Antion is a professional speaker and an internet guru.
On this show he gives you a lot of good tips on how to start a business online.
He also talks on how simple it is to make some information products

http://www.buzzbooster.com/podcasts/buzzandbiz/buzzandbiz_072907.mp3

This week we have an interview with John DiLemme. He shows you how to find your why and why it is so important to have a mentor.

http://www.buzzbooster.com/podcasts/buzzandbiz/buzzandbiz_071507.mp3

We took a long break with our podcast Buzz and Biz. We were very very busy with some product lauches and changes in our business.

But now we are back and this one is one you cannot miss. It is an interview with Rick Raddatz where he talks about internet, business and his success formula

http://www.buzzbooster.com/podcasts/buzzandbiz/buzzandbiz_070807.mp3

Glenn Dietzel teaches authors how to write, publish and position their books in the market. No more books in the garage with this guy! He has a system where author’s build multiple streams of income.