Most people get it wrong. There are 3 basic steps that need to be in place in order for you to become your market’s superstar! We did a webinar today talking about that, here is the recording.
Small business marketing- Just do it!
We just came back from a mastermind meeting. This one we belong as members. We took a ton of notes, had some breakthroughs and made a list of things we need to change or implement. Now to make things happen there is just one thing we need: do it.
It is incredible how many people stop right at this step. Excuses, lack of time, postponing, are just a few reasons why they don’t do it.
But it comes down to taking action and making it happen. Especially when it comes to small business marketing. Nothing else. Just do it.
We watched this video during the meeting and I thought you might enjoy it as well.
Small business marketing- The sure-fire recipe for business success
This one I copied brom Seth Godin‘s blog. I find it extremely relevant especially because we get more and more people looking for a magic pill that will make them millions overnight.
The sure-fire recipe for business success
Wait, I was confused. There’s a sure-fire recipe for delicious chocolate chip cookies. There is in fact a magic formula.
For businesses, not so much. There isn’t one secret, one process, one solution. Instead, there are a thousand or maybe a million.
It’s not a jigsaw puzzle, it’s a strand of DNA, easily rearranged and sometimes it even works. For a while.
Marketing Opportunities with Kindle and Ipad
You can publish e-books, reports and white papers on Kindle and other e-book readers. You may re-purpose content that you already have and publish on Kindle. 10 pages will do.
On Kindle you can sell your e-book starting at 0.99 cents.
Create a call to action leading people to a capture page to get their information and market to them using an auto-responder series and you just found another lead generation channel.
We are talking about millions of people with their e-book readers downloading things to read.
Membership programs for peace of mind
As the New Year starts, you might be thinking of new ways to generate more income. You might be thinking of ways to add another stream of business income in your existing business or to start another business.
Start your research by checking member based programs. Member based programs bring stability and passive income which always brings peace of mind.
Member based programs allow you to:
First and foremost passive steady income
Work less and make more money
Stop trading time for dollars
Not have to work with problem clients
Run as a separate, automated business or
Plug into any existing business
Have a business running on auto-pilot
Have a sustainable, recession proof business model
Create as many streams of income as you want.
Stop worrying about bills every month
Save money to do things you love.
You have a business that does not run your life.
With a member based program, your clients are more loyal.
You can outsource, duplicate and repeat the member based system as many times as you want.
You multiply the value you deliver without you having to do anything
Member based programs allow you to leverage your most powerful of influences – social proof.
You can quite your 9 to 5
It is a platform to generate sales for other services and products.
We’ll have a webcast next week covering continuity programs and showing you how to start your own.
Register now for the Continuity programs webcast.
Tips to create a printed newsletter
E-mails are great, e-zines fantastic but printed newsletters keep your prospects and customers paying more attention to you. Yes, they are not free but they will bring you more ROI than the eletronic options.
Here are a list of things you need to put in place in order to have your enwsletter.
1. A overall template- You can find them online.
2. Use graphics to support the text and don’t over use them.
3. The first page must be compelling enough to make people open and read the rest.
4. Add boxes like ” What’s inside”. They work as teasers.
5. Big headlines to capture the eye
6. Do a newsletter every month
7. Each one must have an overall goal.
8. Include a coupon or gift certificate.
9. Add a tracking code to the coupon or gift certificate.
10. Print your newsletter with 4 pages- one page od 11×17″
11. Do it in black and white on white paper
12. Add standard information- name of newsletter, contact info, website, edition number.
13. Master powerful headlines
14. Mix short and long articles.
15. Make headlines and sub-headlines one font bigger and bolder.
16. Open sentence and paragraph must be kept short and very intriguing to pull them into the copy
How to create a tag line
I don’t know about you but every time I go to a networking meeting and people start introducing themselves I go to la,la land. I try to pay attention but the messages are so ordinary that it becomes an impossible task.. They all go like: I’m a consultant…, I sell beauty products…, I’m a real estate agent…
All this becomes just noise.
So, when it is your turn, how do you get attention?
The answer is to simplify your message.
Look at the example of some big companies that have figured that out:
Avis- We try harder
Nike- Just do it
Coke- Just for the taste of it
Mc Donald’s- I’m loving it.
For you to reach the same level of communication you need first to be able to answer there 4 questions in just one sentence:
1. What the problem is
2. Who you are solving it for
3. Why you
4 How do you do it
Ask yourself what is the one thing you do that they would pay for. Something they want really bad.
I know it is not easy to get to one sentence only and it may take you a while but this is how it is done.
We need to know what is the one benefit I do in my work that solves on single problem that my entire market can understand and want to pay for.
Find your ideal client- small business marketing
We can’t sell to everybody. We need to find our ideal customer.
For that you need to get inside the mind of your customer and be able to persuade, motivate and sell to them.
If you know who your customer is you can analyze , understand and connect with him/her.
Here are some questions you need to answer in order to profile your ideal client:
1. What brings pain to your customer?
2. What keeps them awake at night?
3. What do they fear the most?
4. Are there any new trends happening in their industry right now?
5. What do they desire?
6. What makes them angry?
7. What things cause them frustration?
8. Is there something specific about their personality?
9. Who else is selling a similar service?
10. How are they selling it?
11. What types of magazines, trade jounals, e-zines they subsctibe to?
12 What’s the average age?
13. What is the average sex, marital status?
14. what is their income level?
By answering these questions you just found a very valuable tool.
List of promotion ideas
Here are a few points in a list of things you can use to promote your business. Copy and write beside each one and you will see a lot of ideas coming up. Ask yourself as you go through the list how you can use it to promote your business:
Articles
business cards
coupons
contests
centers of influence
celebrities
courses
card decks
calendar listings
direct mail
demonstrations
endorsements
feature stories
gift certificates
invitation only events, joint ventures
newsletters
presentations
publicity
restroom ads
Recorded phone messages
Strategic alliances
Online videos
Podcasts
Blog posts
T-shirts
Tweets
Words to use in blogs and articles to help with SEO
Cool tip from Click News:
The following phrases will yield better results when using a keyword research tool like Wordtracker:
21. Learn ___
22. ___ tips e.g. Hair color tips
23. Fix ___
24. ___ list
25. List of ___
26. Numbers – this probably works best on keyword searched than social
media but wow, you find out a lot with a number. For example, “20
questions to get to know someone” is enjoying 923 searches according
to Wordtracker.
27. ___ checklist
28. ___ cheatsheet
29. Guide to ___
30. ___ ideas