Category: Small Business Marketing

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Attraction Marketing: Marketing Transparency

This is a great post by Chris Makell that I’ve posted below on Marketing Transparency.

In my mail last week, I received an interesting letter from my Acura dealer. I purchased my TL 4 years ago and am proud to say it’s paid off! Yay!

Having purchased cars for over 20 years (yeah, don’t try to do the math…smile) I’ve never had this experience before. And I thought, if we as business owners used this level of marketing transparency with our clients, wow…what that could mean!

Let me share a bit of the letter so that you see what I mean. It begins:

“Dear Ms. Makell,

Acura realizes the more transparent the auto buying experience, the more enjoyable it is for our customers.” Ok, so you’re probably saying, “duh.”

But it goes on… “As a loyal customer of Acura (I do let them change my oil, only) you can expect to receive updated quotes periodically, to keep you informed of your options. When the time is right to upgrade to a new vehicle you’ll have all the information you need.”

Ok, again, you’re probably saying, Chris, makes sense…you may be ready to “think” about a new car since your car is now in it’s 5th year and they want to be sure you think of them! Obvious, right?

Do you do this with YOUR clients? I don’t…

This is an excellent example of follow up AND ensuring client loyalty. By connecting with me to let me know that THEY know I may be ready to purchase another Acura and providing me with great pricing options, I am more likely to return to an Acura model. I can tell you Toyota didn’t do that…

So, how can you make this “marketing transparency” work for you and your business?

Consider this… After you’ve concluded a program with your clients, or they’ve purchased a product from you, create a system to follow up or check in with them. Let them know what new programs your have or new products you’re offering. This could be as simple as sending a postcard, regular card, short note to see how your client (never a “former”, once a client — always a client) is doing or how they are still getting results from their time with you. Or you can simply give them a call to say hi, I was thinking of you!

How about letting them invest in a new program or product by giving them an “incentive” price based on their past spending with you? You can also give them one month free in a new program, or buy one get one free!

It’s simply letting them know that they are still top of mind for you. Clients really appreciate that!

Listen, what Acura doesn’t know is that I tend to keep my cars for an average of 9 years, but I am so impressed with this approach, that I immediately saw it’s value for my customers. I like my TL a lot — for me and I like this approach a lot — for my clients! Maybe you will too…

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Attraction Marketing: Small things that businesses can do

I saw this sign in a store today. It is such a clever way to tell moms to take care of their kids. It is clever because it approached a potential difficult situation with humor and incorporated some magic into it.  not hard to do and effective and a lot less annoying than signs that say: don’t do this, don’t touch that. Attracting and keeping clients is not difficult, just require people to think a little bit out of the box and try new things.  People will be attracted to your business if you can incorporate some storytelling. This store did this with a sign.

Attraction Marketing
Attraction Marketing
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Attraction Marketing, How Vosges Chocolates becomes irresistible

Easy to be irresistible if we talk about chocolate. When we talk about chocolate companies it is another story unless you are talking about Vosges chocolate. This company understands attraction marketing, consumer engagement and the irresistible factor. Take a look at this video to see how Vosges incorporates mystique in its packaging.

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Building trust in your business

A lot of people think that building trust is difficult or is a long process. There are simple ways to build trust with customers and prospects. In this video Nash shows one way we do that in our office. Simple and effective. Building trust is a key component into making your business irresistible to people.  Remember that one of two reasons people don’t buy from you is because they don’t believe you. Easy to work on that one.

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Cool tools to help your business

Here are a few tools you can use to increase productivity and market your business better.

The first is an online stop-watch. You can use this productivity tool to track your own tasks or is you are a business coach or consultant, you can use this tool to control your meetings.

To schedule appointments with your clients, you might want to use Time Driver. You set the time slots available and your clients choose from the options. Another option is Tungle.me

To transfer large files online a great tool is We Transfer.

Why not create some instant  screencasts for training on Twitter ? You can even publish on YouTube. This tool is simple to use and effective.

Want to do some research on your niche? Answerrbag can help you with that.

Hope you are into making some online videos. This is a mp4 converter so you can turn your videos into podcast.

Would you like to contact some celebrities and have them promote your business? This is easier than you think.

Have a copywrite project you need to outsource. 99Copywriters might be your answer.

Can’t live with so many different passwords and need a place to store them. Try Roboform

Hope this helps. If you know some other cool tools, please, leave a comment.

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Is your business irresistible? The art of client attraction

Today is not enough for a business to provide good information, an experience or good customer service.

With the amount of noise you face every time you try to promote your business, it takes a lot more to get attention.

It does not matter the midia you are using to promote your business, they are all crowded and offer so many distractions. Especially if you are using social media as the only marketing approach. Social media offers so many distractions that the attention span of the average person is only 9 seconds. That is the same attention your gold fish will give you. So, if you want people to pay attention to you, come to you asking for your products or services and advocate for you, you need more. You need to become an irresistible business.

In order to become irresistible you need to make sure the following steps are in place:

1. Have an irresistible offer

2. Unveil your core story

3. Create your unique voice in the market

4. Incorporate Mystique in your busienss

5. Be Uber-present always

6. Define rituals for your business

7. Increase trust

By making sure you have all these steps in place you create what people will find an irresistible business.

I want to show you some examples of companies that do this well and show you how to apply these concepts in your business.

The Be Irresistible! The art of attracting and keeping clients webcast will be the way we will show you how to be perceive as the only desirable business in your industry.

Join us by registering here: Client Attaction Webcast

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Online advertising versus Phone book ads

Yellow Pages vs. Online Advertising (“Let Your Fingers Do The Finding”)

• Yellow Pages are difficult to track and have limited tracking options. Online marketing offers extensive tracking options.
• Yellow Pages reach can only go so far and if you advertise in more than one directory it can get very expensive. Online marketing has an unlimited reach and is very cost effective.
• You can only change your advertising message on a yearly basis with Yellow Pages. You can change your message online at any time.
• There are over 13 billion searches on the web/month and growing. Yellow Pages receive an approximate 1 billion references/month and is losing more and more customers that advertise in the Yellow Pages every year.

Don’t forget we can help you with local marketing.