Become a business storyteller and see your business soar. Shahar and Nashlah will give you some examples on this episode. Also some feedback on the Streaming Media West 2013
Why We Hate to Give the Same Gift to Multiple People
In an experiment, a majority of people with two gift options gave each of two recipients different gifts, even though one of the presents was clearly less appealing than the other and the giftees had no way of comparing them. People persist in giving different gifts to different recipients in an attempt to be thoughtful by treating each person as a unique individual, write Mary Steffel of the University of Cincinnati and Robyn A. LeBoeuf of the University of Florida. The effect was attenuated when givers were encouraged to focus more on what the recipients would really like.
SOURCE: Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts
Marketing Case Study- Bank West [BuzzBoosterTV #79]
We did a blog post about Bank West before showing some screen shots of their experts page.
On this video we go deeper about their strategies and show you an example of a NeuroSite.
Social Media Leads Restaurant Marketing
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice. Social’s ubiquity is likely because it’s viewed as less expensive than traditional forms of marketing. Furthermore, 68% of restaurants said they monitored restaurant review sites, showing that keeping on top of customer feedback is considered to be part of marketing for many in the industry.
Small Business Video Marketing Strategies: Steps To Ranking a YouTube Video
According to YouTube’s Statistics page:
♦ 100 hours of video are uploaded to YouTube every minute.
♦ More US adults are reached by YouTube ages 18-34 than every other cable network.
♦ YouTube has more than 1 billion unique users visit every month.
1. Use what you’ve got: Use what you know… film what you already do.
2 Your Title is Everything: Not only does the name of the movie carry the most SEO value; it’s the single item of info most possible to earn (or lose) a click. In the Search Engine Optimization perspective, your title should contain as many of your keywords and keyword phrases as possible, while also showing compelling and organic.
3 Writing Your Description: Your video’s “description” is the text immediately beneath the title. Since this is what’s going to appear immediately under the title of your video when it pops up in search results, the start of your own description should be particularly concentrated on keywords. YouTube allows you to use up to 5,000 characters in your description, that is around 800 words. Do you want that many? Most likely not.
4 Making use of Tags: YouTube features a limit for tags. Make the most of ‘em! Produce at least 6-8 labels, using variations on your own film’s name, with phrases like “official trailer,” “HD trailer,” etc.
#5 Don’t Neglect the Visual: Custom Thumbnails:We often think about “search engine optimization” as interchangeable with “smart keyword use.” Not-so. Keyword usage is merely a single part of SEO. You have the choice of choosing custom thumbnails for the YouTube video, once you have a verified YouTube account.
# 6 Benefit from Closed Captioning: You don’t have to have a foreign movie to provide it closed captioning (CC). When you upload your picture trailer’s script, add closed captions. All they have to do is search for this line and Google/YouTube will recognize it in the CC info. Additionally, YouTube handles the CC/sound alignment for you, creating this attribute simpler than you might expect.
#7 You Have HD So Use It! You shot your picture in HD. You edited it in HD.
Need help creating videos that work online? Call us at 801-842-9765 or write to buzz@buzzbooster.com
Source: http://soscomplete.com
The Recession Made U.S. Teenagers Less Materialistic
The Great Recession partially reversed a decades-long trend among U.S. adolescents toward greater materialism and less concern for others, according to a study led by Heejung Park of UCLA that analyzed surveys from thousands of high-school seniors. For example, results from the 2008–2010 downturn, in comparison with the 2004–2006 period, showed a decline in the importance of owning expensive items such as new cars; meanwhile, the average view of the importance of having “a job that is worthwhile to society” rose from 3.15 to 3.21 on a 1-to-4 scale, and agreement with ‘‘I would be willing to eat less meat and more grains and vegetables, if it would help provide food for starving people’’ rose from 3.51 to 3.59 on a 1-to-5 scale. Past research has shown that a decline in economic wealth promotes collectivism.
SOURCE: The Great Recession: Implications for Adolescent Values and Behavior
Why You Should Make Your First Price Offer Very Specific
It’s well known that you get an advantage by making the first move in a price negotiation: If you’re the seller, for example, and you offer a price before the buyer does, a higher quote from you will lead to a significantly higher agreement price. But you can increase that advantage by stating your offer as a precise, rather than a round, number, says a team led by David D. Loschelder of Saarland University in Germany. In an experiment involving customers in an antique shop, when a 1910 oak writing desk from the Jugendstil period was offered for €1,185, the average agreement price was €1,046.19; if the opening offer was €1,200, the final price was just €929.50 (customers didn’t actually buy the secretaire; they were simply asked to settle on a price).
SOURCE: “€14,875?!”: Precision Boosts the Anchoring Potency of First Offers
Friendship Between Different Cultures
“Friendships between Americans tend to be shorter and less intense than those between people from many other cultures, because Americans are taught to be self-reliant and live in a very mobile society.” – International Student Guide to the United States of America.
Pixar’s 22 Rules of Storytelling
We say quite often that entrepreneurs need to become business storytellers.
The brain is wired for narrative and we must lead with stories.
Here are the 22 rules of storytelling according to Emma Coats:
- You admire a character for trying more than for their successes.
- You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.
- Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.
- Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
- Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.
- What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?
- Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.
- Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.
- When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.
- Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.
- Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.
- Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.
- Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.
- Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.
- If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.
- What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.
- No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.
- You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.
- Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.
- Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?
- You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?
- What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.
Affluent Influencers and Their Lifestyle
Some customers are more important than others, says iProspect in a new study covering “affluent influencers” – the 40% of affluent adults (more than $100,000 in household income) who define themselves as influencers. Knowing what activities these individuals regularly engage in can assist marketers in producing and placing their ads in a way that maximizes their ability to “influence the influencers.
The study also looks at the activities that respondents are most passionate about, with responses tending to follow their regular activities. For example, spending time with family and children is the top response across each generation, with relaxing at home and DIY also among the top 5 across generations.
Travel pops up as an activity that respondents are passionate about, though there appears to be a generational divide in this case. While Millennials count international travel as one of the top 5 activities they’re most passionate about, travel within the US makes the grade for both Gen Xers and Boomers.
Compared to the affluent population as a whole, Millennial affluent influencers are far more passionate about going to bars and nightclubs (each with an index of 256), while Gen Xers over-index most for entertaining and hosting (137) and going to the movie theater (131) and Baby Boomers for home improvements (150) and DIY (142).
Once again, it seems that what affluent influencers are passionate about probably doesn’t differ too much from the typical individuals, at least in that these activities are for the most part not restricted to individuals with oodles of money to spend (although perhaps they require some spare time). While there aren’t too many eyebrow-raisers in this portion of the survey, here’s an interesting one: Millennial affluent influencers are more than twice as likely as their affluent peers to be passionate about going to fast food restaurants. Go figure.
About the Data: The data is based on iProspect’s sister agency Carat’s proprietary Consumer Connection System (CCS), from which the researchers looked at the data associated with 4,855 affluent adult respondents (HHI of $100K+) and then looked specifically at the 40% who defined themselves as influencers.