Category: Social Media Trends

Posted on

Online video for business, a closer look

In july more than 10.2 billion videos were streamed in the US alone according to Nielsen. Retail site visitors who view video stay 2 minutes longer, on average, and are 64% more likely to purchase than other site visitors. (ComScore)

When used in e-mail marketing, video has been shown to increase click-through rates by more than 96%.

rich media ads containing video increase purchase intent by 1.16 percent.

Online video today means business and you should make videos part of your marketing. There is an option for every budget and let’s face it, you can do your own.

Posted on

Social media marketing facts

For those companies that do use social media, the most common sites used are:

* Facebook – 82%
* LinkedIn – 38%
* Twitter – 30%
Research by digital consultancy Beyond, found that almost a quarter (23%) of consumers would prefer to receive information from brands via Facebook, rather than a brand’s website (21%) or company blog (3%).”

Facebook facts:

Facebook added over 200 million users in less than a year.
60 million status updates happen oon Facebook daily.
The average user spends more than 55 minutes a day on Facebook.

Twitter

Twitter has 106 million users
Twitter averages 55 million tweets a day

YouTube

YouTube is the second largest search engine in the world.
The average online viewer watches 12.2 hrs of online video each month
Every minute, ten hours of video is uploaded to YouTube.

Blogs

There are over 200 million blogs
54% of bloggers post content daily.
34% of bloggers post opinion about products and brands

Posted on

YouTube Marketing Tips – Using Annotations

Another tips from Reelseo that you might enjoy about video marketing.

YouTube thinks you should use annotations (those little colored note bubbles that pop up while a video is playing) to help your viewers know what their post-viewing options are. You can send them to another of your videos with a simple link—maybe the next part in the series or something—or you can solicit feedback. Annotations are versatile, and the point YouTube is making is that videos using annotations have higher success rates in keeping viewers engaged longer and driving traffic to more of the creator’s clips.

annoying annotations 300×160 YouTube Marketing Tips For Partners: Use Annotations & Playlists To Get More ViewsDon’t overdo it, though. Which is easier to do than you think. Too few annotations, and you’re not offering viewers enough routes to your other content. Too many… and you’re giving them information overload. There’s no magic formula, but YouTube recommends 3-5 annotations per video as a rule of thumb. The image to the right is an example of what is clearly wayyy too many annotations:

Another great tip they offer with regard to annotations is to be transparent. Don’t disguise links so that the viewer ends up somewhere other than where you told them they would go. Misleading the viewer is bad for the customer/creator relationship. And considering YouTube’s parent company, Google, and their long-standing rule against disguising web-content, and you might infer that YouTube is saying your video might even be penalized for spamming users too much.

Lastly – think about being creative with your annotations from a production standpoint. I’ve seen some real interesting videos where the owner clearly considered the annotations when they were actually creating/producing the video. As an example, at the end of your video, you can literally film yourself pointing to annotations and directing users to click on the annotations….. The following is a video that shows another way that this can be done.

Read more: http://www.reelseo.com/youtube-marketing-tips-partners-annotations-playlists/#ixzz12ro1ujc7
Subscribe: http:www.reelseo.com/feed/
Under Creative Commons License: Attribution Non-Commercial No Derivatives

Posted on

YouTube Marketing Tips – Using Playlists

This is part of a post by Reelseo that I think you guys would benefit from.

You’ve probably seen playlists in action. Many of you have likely created one for yourself. And YouTube thinks you should all be using them, because Playlists are fantastic ways to guide your new viewers through your content the way you prefer them to experience it. You can help them discover older videos they might have missed or highlight your personal greatest hits.

Here’s a real great nugget you might not have known: Playlists are indexed separately from individual videos. Which means that you double your chances of a video being found through search if you have it in a playlist. Outstanding. (Don’t forget to add the proper metadata to your playlist to increase its chances of being found!).

They also recommend creating themes to build your playlists around—rather than just lumping a bunch of unrelated videos together in a list. Good tip. Even if you have straggler videos that you want to roll into a playlist to try and get more attention, you’ve got to be sensible about how you group your playlist vids together if you want them to have the maximum impact.

Read more: http://www.reelseo.com/youtube-marketing-tips-partners-annotations-playlists/#ixzz12rnJyUyw
Subscribe: http:www.reelseo.com/feed/
Under Creative Commons License: Attribution Non-Commercial No Derivatives

Posted on

Small business marketing and viral videos

There is no way to control if a video will become viral or not. No formula for this one. There are some hints like using animals, babies or fun videos. Companies can create funny videos or even use someone from their audience to create a fun video, but it doesn’t mean it will go viral either. Now, there are ways to get a lift and use a video that is already viral and promote your own company or use the same story.

For example, you probably saw the commercials from Old Spice that went viral online. (With a clever strategy of using Twitter as a tool to get ideas, engage and get m0ore videos out). The videos had great content and a good strategy and became viral. BYU did a video with the same concept and got a lot of media attention and got over 2 million views.

Another local company, BlendTec used the same idea, the actor from the BYU video and created their own version. This video didn’t appeal to me at all but in less than 24 hours had more than 52 thousand views only on YouTube.

Now, Sesame Street did another Old Spice spoof Smell like a monster and in just 5 days reached 3.7 million views.
One idea and some spoofs to sell deodorant, university courses, blenders and shows to kids.
When a video goes viral it can change the face of your company but when it doesn’t, it still brings awareness, reach people you wouldn’t reach otherwise and bring money to your pocket.

3 weeks ago, one of our videos went viral on YouTube. The YouTube x Search engines got more than 14.860 views. Most of our videos get a lot less, but they are all great marketing tools that bring prospects to our door.
Just imagine what online videos could do for your company.

Posted on

Social media trap?

I was reading a very interesting blog post from Leo Laporte  Buzz Kill and couldn’t help thinking “My feelings exactly”.

It is so disappointing when you believe in one tool, spend time on it to see later no one  is listening. There are two points here that we need to discuss. First like Leo mentioned, he neglected his own  blog for shining tools. This happens with most of us. Neglect our own media channels to waste time with other tools. We should pay a lot of attention to media outlets we can have more control like our blogs, podcasts, videos shows. Use other tools like Twitter and Facebook to promote our channels, not just talk there. Second, the fact that we have thousands of followers and friends does not mean they are paying attention to us. We find ourselves talking to people excited to connect and not interested in paying attention. Goldfish that cannot pay attention over 9 seconds and this is a sad thing.

So, my suggestion is: have media channels where you can control your message and take good care of them. Use other tools with a strategy behind it and as support tools to broadcast your message. Don’t waste time trying to become a popular cheerleader and don’t overvalue tools that might not be here a year from now.