In this episode we give you some social media tips, a way to use 3D mailers and a cool tool called TweepML, plus what really matters when you sell. Shahar and Nashlah are the hosts of this episode of BuzzBooster.tv.
Enjoy it at: http://www.BuzzBooster.TV
This new episode of BuzzBooster.tv is packed with good social media tips for you!
Take a look how to use TweepMl to get more followers on Twitter and some 3d mailing tips.
The age of personal branding
We are living in the age of personal branding. What most people don’t get is that this is not only related to solopreneurs, coaches and speakers, it is also related to companies.
Personal branding is when you put your unique personality, or the personality of your business in your marketing, giving you a big advantage over your competition.
Every business today needs to have a strong personality not only to stand out but also to create a following. We don’t need more of anything and we certainly do not talk about things that are not worth talking about.
Personal branding should broadcast a clear and unique message that would distinguish you from your competitors. It also mix company facts and traits with the human side.
In order to build your personal brand you need to answer a few questions:
1- What do you do better and different than your competition? (price and quality is a given and don’t count here)
2- Who is your ideal audience?
3- What are the characteristics you want to be know for?
4- Do you have interesting stories to tell?
5- How are you going to tell these stories? Which channels, how often?
Here is where you can use and abuse from social media tools. Share ideas, educate and give them reasons to trust you, your products and services.. Remember, if people are not buying from you is either because the message is not clear, it is not good or they don’t trust you.
Remember that your prospects and clients don’t like to be interrupted, shouted of harass with sales pitches, so be careful not to confuse a good story with a sales pitch.
Your prospects will see you as you present yourself or your company. Respect your prospects. If you want them to trust you, you need to help them get to know you and demonstrate that you are someone who can help them solve their problems.
This week BuzzBooster.TV invites you for a cup of tea, shows you how to outsource cheap, talks about Twitter and a lot more! With hosts Shahar and Nashlah small business marketers.
I think one of the questions we get really often is how do you measure return on investment with social media.
While there are softwares that allow you to track video views, web statistics etc, many things cannot be measured in the traditional way and we need to ask ourselves what our goal with social media really is.
To some may be hard to understand that part of their efforts will be out there and the results will show along the way, someday. Most people still don’t understand that social media is a process and can never be seen with the same eyes one would use in advertising.
The important thing is to get that:
If people talk about you on Facebook, Twitter or any social network, this is great!
If you get hundreds of people watching your video on YouTube or any other video sharing site, it is a fantastic thing.
If your ideas end up in somebody’s blog, good for you!
If an important phrase for you shows your site on the first page of Google, you are a winner.
Now, if you really want numbers you might want to track:
1. How many sales are coming from your website?
2. How many people download your e-book or ethical bribe?
3. Where do you appear in the search engines with phrases that bring you buyers?
4. How many people engage with you or your company and spread your offers around?
5. How many people get exposed to your messages, offers and ideas?
Again, social media is a process that shows results over time with the added benefit that these results linger for a long time too.
Here are a few guidelines on how to be successful with online videos.
Online videos are one of the best options you have to market your business and although there is a little bit more work involved than audio, the results can be massive for your business.
1. Be consistent. This is the most important thing. It is better to have 5 videos that you post one every week than to have one long video. People will learn to expect your videos and they get frustrated if you are not consistent.
2. Post frequent. Whatever is better for you and helps you be consistent. Some people can post a daily video, others do once a week. The idea here is to post as frequently as possible.
3. Use short videos. Sometimes you have to go longer, but try to be under 5 minutes. Trim all the fat.
4. 1 story per video. Focus is king
5. Don’t be boring. Being boring is a big sin in marketing.
6. Pay a lot of attention on the title, description and tags. Titles need to entice people to click and they need to contain some keywords so people will be able to find your videos. Add your url to the description and use as many keywords as possible on the tags.
7. Uberpublish. Post your videos everywhere. YouTube is just one video sharing place, post on all of them and don’t forget to post on your blog. Use a distribution software like Myvideosubmitter to make your life easier.
8. Be part of the community. Especially on YouTube. Subscribe to people’s channels, comment on their videos.
9. Have your channel on YouTube.
10. Always have a call to action and take them to a place where they can take action.
11. On YouTube use the call to action overlay to take them to a place where they can take action. It is a great way to get YouTubers to know more about you.
12. Share your videos on the social networks that you belong to.
13. Get rid of all excuses and start posting videos today. Don’t postpone.
14. sign up for our in depth training program on how to use online videos for business
Who Pops Your Popcorn?! Episode #42. Would you like anything or whatever? Is it getting hard to make decisions? Is there an opportunity here? Show hosts are Shahar and Nash with marketing training. Click HERE to watch Who Pops Your Popcorn?! Episode #38 Now!
Who Pops Your Popcorn?! Episode #39. WPYP #39. On this episode we talk about why businesses fail when using social media, a big new feature on YouTube and a great tip from Andrew Lock host of the web tv show Help my business. Show hosts are Shahar and Nash with marketing training. Click HERE to watch Who Pops Your Popcorn?! Episode #38 Now!
I know social media is all the rage now and everybody wants to be using Twitter and Facebook.
Still, most businesses never get anything out of social media. After all, does social media really work or not?
It does, and can make a huge difference in any business. The reasons most businesses fail in their social media efforts are many and here I’ll outline a few reasons:
1. Fail to set goals and expectations. Before you start using social media, you need to outline what your goals are and what is the expected end result. What do you want to get out of it? More sales, more speaking gigs, some branding, a new channel of revenue? There are a lot of people that start using tools like Twitter just because they heard they should do it, but with no clear reason to why they should.
2. Fail to have a strategy. After you have set your goals, you need a game plan. You need to have a map of which tools you are going to use and how. Going out, create an account everywhere without a plan will not bring you more business and will take away a lot of time from your day.
3. Fail to understand that strategy and tactics are two different things. When you decide to use Facebook, Twitter and online videos, you are deciding which tools you will use. This is tactic. Deciding how you are going to use them, with a purpose and a plan is strategy.
4. Fail to focus. Using social media can be entertaining and very distracting. Easy to socialize and forget why you are doing it. If you are using social media for business, your actions need to be aligned with the goal.
5. Getting drunk with social media. I know people that spend hours and hours every day inside social media environments. They fool themselves thinking they will get better results. Be really careful with this one. If you had a bar, would it be wise to drink all day long? Selling drinks could be a good business, drinking the product all day long, not so much.
6. Fail to understand that social media is just one marketing effort. Some people think that because it is free to use social media that alone will bring all the business they need. My friend, if you don’t mix different marketing approaches, you don’t invest any money in marketing and don’t have a very good follow-up strategy, you will not succeed in business. No matter how popular you might be on Facebook.
7. Fail to understand that social media is not free. Cheap, yes, free no. Every time we speak for a group we hear people saying they want to use social media because it is free. It is not. There is the time you have to spend planning and applying, the creation of content, there is the commitment you need to have with the tools and the people you create a relationship with.
8. Expect fast results. Social media is not advertising. You don’t put a message out there and get sales the next day. It is a process and you will see results after the level of trust increases.
9. See some results and nominate yourself a social media expert. You don’t want to be one more in the crowd. Just because you saw results in one campaign doesn’t mean you can duplicate that for other businesses. Besides, you will lose your focus.
10. Fail to track results. In every marketing action you do, you should have a system to track results. Can be something simple as looking at your analytics (not that simple!). Today, you need to know which half of your efforts is bringing business and then, do more of it. You cannot afford to guess.
As you can see, there is a lot more than just being able to open a free account somewhere. There is a lot of thinking first, then some learning, acquiring some skills, maybe some talking with people that really understand this environment, not just a theorist and then, some focused actions.
Businesses that avoid these traps can report amazing results. You can see amazing results too.
In case you are ready to get some in depth skills in social media, I suggest you check our new programs at: http://www.training.buzzbooster.com
Who Pops Your Popcorn?! Episode #38. Join Shahar and Nash as they talk about having “buffer days” for greater productivity in business, Rick Frishman gives you a tip on networking, and other ways to use Flickr! Show hosts: Shahar and Nash Marketing Experts from BuzzBooster.com. Click HERE to watch Who Pops Your Popcorn?! Episode #38 Now!
