Category: Social Media Trends

Smart businesses today know they have to use online video in their marketing mix. It is a powerful and really inexpensive media that reaches millions of people around the world.
One option of doing online videos for business when you think that producing a video would be complicated, is to use screen capture softwares. They record everything you have on your computer screen like photos, power point presentations and it records together with your voice. When you save, it saves in a video format ready to upload.
Screen capture videos are easy to use, fast and a great option if you want to use presentations you gave before or created training videos.
Animoto.com is an online option to create a video. It is very easy to use. Great if you are doing just for fun or to communicate with your list, but it is not the best option to make videos to promote your business.
Jing.com is another option. It allows you to create a 5 minute video really fast. It also records what is on your screen. I use it to send instructions to my virtual assistant. We also keep all videos with training material, so when someone new comes onboard to our team, he or she can watch the videos and be trained and we saved hours that we would spend training ourselves.
Producing an online video can be done today by just using your cel phone or by getting a Flip camera. You point, shoot, hook to the computer and upload. It is really simple.
Some things you can accomplish with online video:
The best option when doing online video for business is to create your own Web TV show. This would help branding you or your company and because a show happens every week or every two weeks, you would educate your audience to come back and watch the show. Consistency in social media is king. Your own show would also establish you as the intentional choice for your market.
You can have an online infomercial about your product or service, for a fraction of the cost for traditional media.
Put your video resume so you can find better work opportunities.

Have a book trailer to promote your book and sell more.

Have videos on your site that will increase traffic and conversion.
Add video testimonials to your website- they have a lot more credibility
Have video on a squeeze page to generate more leads. This is a great option for local businesses and are proven to increase at least 30% the response rate.
Create training videos to employees, virtual assistants or for your site.
What about having you show up and walk on your website and introduce your business? Your website will be more engaging with video and audio than just plain text.
When you use online video, these things happen:
You will reach millions of people without spending a dime
You’ll rank on Google really easily with a video for your main keywords
Better branding
Become a celebrity
Double your business.
Get higher fees when you sell.
Reach millions of people without spending a lot of money.
Be perceived as the expert.
Get clients to call you.
Sell larger amounts of products.
Have your Bioclip.
Use this easy and cheap electronic marketing tool so that people around the world know your name.
Some Examples:
Gary Vainerchuck started his show WineLibrary.tv and his wine store went from 1.5 million a year to 10m.
Blendtec a blender manufacturer is the greatest example on YouTube and they sell more blenders on a weekend than they used to sell in their best month.
Our show Who pops your popcorn? Reaches thousands of people every week and generates not only more clients but more PR.
And there are many more companies that benefit from the use of online videos.
You heard it, people respond better to visual.
No one has a problem to click the play button and people love to watch video.
Why not invest in your ability to take control of your profits, increase your lifestyle and make a substantial amount of money simply because you chose to get yourself on an online video?
The cost: It is really low if you compare to any kind of media, with one big difference: There are 154 million people watching videos online. It is more than if you combine all tv and movie screens! So, start planning how you want your video to be. You can use your home camera or even your computer camera to shoot your video and there are many cheap and easy softwares to help you edit.
You don’t need to edit though. Social media is about being transparent and real. Online videos should not have a lot of production and some mistakes are ok as long as the content provides value.
Want to understand and have step by step instructions on how to use online video?
Try our modular training at: training.buzzbooster.com/onlinevideos

Understand that despite all the rage in media about social media tools like Twitter and Facebook, most businesses fail when trying this environment.
There is a mindset and a behavioral paradigm that needs to shift and be in place for it to work. Social media is not advertising as we know it and you have to learn to live with it.
Here are some basic points:
● Understand that this is a new ground with new rules.
● Consumer behavior has changed and will not be ever the same again
● The consumer has more choice, more power and wants to be part of your brand
● You need to listen first
● You will see results over time, there is no such thing here as instant gratification.
● You can repurpose your content which will save you a lot of time. This needs to be an easy process.
● Spend your time in order to create relationships with influencers. They blog, they Tweet, they podcast and they have profiles on Facebook. Boy, they are everywhere! That is why you need to listen first.
● The Rule of thirds reigns here: (1/3 web presence, 1/3 one-way, 1/3 social)
● Track everything you do so you know what works and what does not work. In the new economy you need to know which half of your marketing efforts is working.
BuzzBooster has an impressive social media coaching program that you can get at: Social Media for business

Who Pops Your Popcorn?! Episode #37. Who Pops Your Popcorn?! Web TV Show episode #37. We show you how a pastry chef is cleverly using Twitter, how to keep selling online and offline over and over again, and Rick Frishman with a cool tip for you! Show hosts: Shahar and Nash Marketing Experts from BuzzBooster.com. Click HERE to watch Who Pops Your Popcorn?! Episode #36 Now!

–
Download Who Pops Your Popcorn?!.

This video is a great case study on how a pastry chef is using Twitter and social media in general to drive more business in these difficult times.
Twitter for business case studies

“What is Twitter?”

Twitter is a website that allows registered users to post short comments up to 140 characters to their followers: other Twitter users who subscribe to your posts, or “tweets.” Posts can be made from the Twitter website, from numerous cell phone applications, and from instant messenger clients like AIM, so “tweeting” is very easy to do, from pretty much anywhere.
You can think of Twitter as instant messaging from one to many and from many to one.
At a first glance, you could think that Twitter is for people that are bored, and at the beginning, this was probably true until some people began to tweet at conferences and events.
Within months of launch, a few experimental brands saw the opportunity and jumped on the Twitter bandwagon. Comcast, often a target of angry bloggers, began to answer customer service queries on Twitter. H&R Block started offering tax advice.
Simultaneously, many applications were developed to allow easy tweeting. This led to a tremendous rise in the number of users, resulting in the Twitter we know today with over 6 million users.

Are companies using Twitter?

Yes, they are and every day more com onboard, they finally realized that they can be using Twitter for outreach, customer service and engagement. Here is a short list:
• Whole Foods
• Marriott International
• Starbucks
• Urban Outfitters
• Carl’s Jr.
• GE
• Overstock.com
• American Apparel
• TJ Maxx
• Fast Company
• MTV
• Wall Street Journal
• ESPN
• Apple
• QuickBooks
• Dell
• CNN
• JetBlue
• Virgin America
• Ford
• Comcast
• Dunkin’ Donuts

What to Tweet about?

Twitter can be used in two ways. One is to convey information, the other is to spark discussions.
Ideally, a timeline should contain a good mixture of both kinds of tweets.

Here are a few options used by companies:

• Give tips on one specific topic
• Customer support.
• Feedback
• Category/sector news
• Company news that are interesting
• Current events that impact company business or that you are promoting
• Reports from the floor of events such as conferences
• Special offers to Twitter followers (discounts, promotions, contests)

Don’t forget to use your imagination. Some companies are already using Twitter to take orders and suggesting different uses for their products, others have Twitter parties for specific groups.

What not to tweet about?
Just Tweet about things that could add value.

How much time will this take?

Twitter is a qualitative, rather than quantitative, brand channel. It’s a great tool to build dialogue, engender trust, establish brand loyalty, and to raise awareness.
Try to spend 2 to 4 hours a week on Twitter.
If you think it is too much, reallocate some of your time and effort away from older techniques and try the new. You’ll have fun, learn a lot and will be able to demonstrate new expertise and innovative marketing approaches.

What is proper Twetiquette?

• Stay positive. It’s easy to get snarky, easy to scoff.
• Thank people who follow you with a Direct Message. Twitter allows you to send private messages (called “Direct Messages” or DMs) to individual users. Rather than publicly replying, send a DM saying thank you.
• If someone asks you a question, respond via DM. If your response would benefit a number of followers, reply publicly.
• If it makes sense, thank those who retweet your tweets. If you see “RT @yourname” in your Replies, it means someone has found your tweet valuable enough to share with their own followers.
• There is some debate about automatically following those who follow you. Some think it’s only fair to follow those who follow you, as a sign of mutual respect. Others only follow interesting Twitterers, regardless of whether or not they follow you.

What is the first step?
Open a Twitter account, start following some people and listen to the conversation. You will soon get the feel and the addicting bug!