Watch as Shahar and Nash show you how to escape the deadly trap that sneaks in on you as an entrepreneur. Learn to outsource, avoid tasks, use Google Documents, and spend your time strategizing your success! Who Pops Your Popcorn?! Episode #10
Having trouble viewing this video? Try the Quicktime version.
Join in as Shahar and Nash talk about The Power of Stories in Business, Super Your Costumes, Walt Disney, Marriott Hotels, MindMaps with WiseMapping and much more! Who Pops Your Popcorn?! Episode #09
Having trouble viewing this video? Try the Quicktime version.
Who Pops Your Popcorn?! Episode #07 – We talk about the changes on Facebook and how that affects your small business, how to pick a niche market, and a cool keywords tool. Hosts are Shahar and Nash from http://www.buzzbooster.com
Having trouble viewing this video? Try the Quicktime version.
Who Pops Your Popcorn?! Episode #05 where we discuss how to get pr and use Google reader, we talk about Summize for twitter, and how to talk to your prospects.
Having trouble viewing this video? Try the Quicktime version.
This is the 4th episode of Who Pops Your Popcorn?! – In this show we talk about being creative, using direct mail as a means to gain new business, using lumpy mailings to get people to open your things, and the business efficiency tool: Remember The Milk.
Having trouble viewing this video? Try the Quicktime version.
On this episode of Who Pops Your Popcorn We talk about the tool ping.fm, how the consumer is in control, and how you need to have your message everywhere!
Having trouble viewing this video? Try the Quicktime version.
On this show we talk about connecting with customers, using blogs to promote books and using Google Alerts for business.
I’m assuming you have a blog. A blog is a must today in business.
If you don’t, please, start one today. It is easy and free.
If you don’t even know what a blog is or why you should have one, you can find more information about blogs here.
Today, these tips are for people that have a blog.
1. Write mostly in first person
2. Attribute links to source material
3. Blog title should include a description of what the blog is about.
4. Write about a variety of topics, some business related, some personal.
5.Headline should be simple and include one of your important search terms
6.Make it easy for visitors to subscribe to your RSS
7. Include photos, audio and videos regularly
8. Use a domain name that match a search term that is important for your business.
9. Your blog should live in your business domain. (ex: buzzbooster.com/blog)
10.Include links to your company.
11. Vary the length of your entries.
12. Invite comments from visitors
13. Respond comments from visitors
14. Have someplace a photo of yourself.
15. Provide readers with a way to contact you.
16. Provide a search option
17. Make it easy for people to bookmark your entries to digg.com, del.icio.us, StumbleUpon and/or other social bookmarking sites?
Blogs are fun, help you position yourself as the expert in your industry, is your own media and helps you build a group of followers.
Time spent blogging is time spent building your business.
Why should you attend this weeks luncheon where BuzzBooster will talk about Facebook and its use for business? Because Facebook can help you generate more leads at no cost. Some people are hooked!
Sometimes it looks like every small business is starting a blog or starting a group on Facebook. What we see is a lot of small actions taken with few results and not a lot of thought put into the endeavor before it is too late.
As a small business trying to use social marketing you need to ask if social media is the thing for you before spending time and money. Using social media will not solve anything unless the way it is done addresses a specific business need. Blogging just because someone told you to, won’t bring more business to you. You should use social media marketing only if it is to accomplish an objective.
Then you need to ask: What do I want the relationship with my customer to look and feel like?”
When you have that answer, you can then decide which social media tools would be appropriate for your small business. You will see the picture of the way you want your prospects and customers to experience you, your products and services, your brand therefore which social media marketing strategy would make sense for you.
Some companies like Apple for example, don’t use social media at all, and that is ok too.
Now, here are some reasons why it could be a good option for your company:
– To generate more traffic to your website;
– Build customer loyalty and a community sense;
– For good PR and PR control;
– To strengthen customer relationship;
– Crisis management.
Just to name a few.
Here are some social media tools you could use to achieve these goals:
– Blog in all of the examples above;
– Online videos;
– Social networks;
– Customer reviews;
– Podcasts;
– Wikis;
– Twitter.
Many social media tools can be used for multiple purposes. You may be better choosing a couple of them and being consistent, than trying to apply all of them.
The tools you use should be secondary to the business objective. Small Businesses marketing with social media is about quality of content and consistency, not about using every single tool out there.
