Category: Social Media Trends

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New changes on Facebook

As usual, more changes happening on Facebook. These are actually good ones.
Here is what the great Mari Smith said about these changes:

Two more changes to Facebook’s News Feed just announced! Again, the emphasis is on quality content, relevance and giving priority to related conversations. “Helping You Find More News To Talk About” http://newsroom.fb.com/News/768/News-Feed-FYI-Helping-You-Find-More-News-to-Talk-About

Here are the two updates with suggested takeaways:

① Facebook continues to put emphasis on quality content. Now, links to quality articles on external sites will be given priority in the News Feed, especially on mobile. “Meme photos” (hosted outside of Facebook) will be given lower priority in the News Feed.

Facebook’s surveys reveal that on average people prefer links to high quality articles about current events, their favorite sports teams, or shared interests to the latest meme.

In addition, soon after you click on an article in the News Feed to read it, you may see up to three related articles directly below to help you discover more interesting content. Cool!

➤ TAKEAWAY: As we get ready to go into a new year, focus on producing, curating and sharing excellent content that is relevant to your audience. Of course, this has always been the case, but with these new changes, we may start to see (finally!) LINK posts getting better “EdgeRank” (News Feed visibility). Perhaps at some point, link post reach will eventually be on par with status updates and photo posts?! That would be awesome.

② Earlier this year, Facebook announced a new way to push stories you may not have seen in the News Feed yet back up to the top. This tweak to the algorithm is called “Story Bump.” Now, Facebook is adding bumping to also highlight stories with new comments. When you make a comment on a post, often you might not return to that conversation. This new bumping update allows you to resurface stories with new comments to see what else has been said and add to the thread, if you wish.

➤ TAKEAWAY: Make good use of Friend Lists (including the Close Friends List) and Interest Lists to keep a closer eye on key contacts, friends and Pages so you can proactively engage with relevant posts. As you engage with posts, this helps to bump that story higher in the News Feed of the people involved in the conversation. (To learn how to set up Lists, see this post: http://bit.ly/fb_newsfeed).

Remember, “Content is King but Engagement is Queen and she rules the house!” These two updates to Facebook’s News Feed are great examples of that quote.

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Because Life Happens

As many of you know a few years ago we added to our consulting business a social media marketing agency.

Since then it has been such a ride. We couldn’t do this alone and along came several new team members. They helped us make the agency possible and successful.

Our team members live in very different places. Some in the US, some abroad. 4 of them live in the Philippines. As you also know some days ago the Philippines had some very bad typhoons. 3 of our members were in that path.

Just 2 days ago we were able to communicate with them. They are all alive as well as their families but had their homes destroyed or badly damaged. I learned that home insurance is not something most people there have because it is very expensive. I guess you know why. They have to rebuild everything with their own resources.

These people are extremely reliable, nice and important to us. We are very thankful for their help. We want to make sure they can go back to a normal, or close to normal life as soon as possible.

We are doing what we can but we need your help.

We decided to offer you our most popular program for 75% off.

This is a program that shows people how to create and run their own social media marketing agency. But this is not a program that serves only entrepreneurs thinking about opening their own agency.

This is a great program for business owners using social media, VAs and entrepreneurs that outsource and want to do this headache free. The audio on how to structure and work with out-of-site people is alone worth the investment. The classes on local marketing are also invaluable to any business trying to attract more customers.

You will also see how to use and manage YouTube, Facebook, Twitter, etc. for maximum results.

The entire program is online and access is immediate. Even if you are very busy now getting your turkey ready for Thanksgiving you can get this program now, and go through it when you have the time. You have lifetime access.

There is a lot there for you to use in your business. We are only asking you to invest $197. Like I said, 75% off for the next 72 hours.

Here is the page where you can find more information and actually get the program:

http://www.icanstartmybusiness.com/now

You have 72 hours and we really appreciate your help!

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Consumer Decision Process

I found this video on consumer decision process and thought it was pretty good. Let me know what you think. Like the point that consumer behavior is kind of unpredictable

 

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Who Sees Your Google Plus Posts?

How Google Plus Works

Google Plus is one of the best social networks out there for small businesses. It is also a great way to use social media marketing to show in search engines but it can be a little confusing in the beginning. One thing that is really confusing is who sees your posts on Google Plus.

Here is a great info-graphic showing you how things work on Google plus

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Do You Know Why You Need Social Media Marketing?

Most people looking to hire a social media agency do so because they think they could use more visibility.

Visibility is always a good thing in business especially when you can get it with a small investment, but you should know that there is a bigger reason for your business to have a presence in Social Media websites.

The big reason why you need to use social media marketing in your business is because if you don’t, you won’t show well in search engines anymore.

See that for yourself. Go to Google and type something like: “how to use a wheelchair”

Take a look at the results. Each page brings 10 organic results (plus ads on the side.)

On the search how to use a wheelchair we have:

  • A video from YouTube – social network
  • 2 results from WikiHow – social site
  • Wikipedia- social site
  • Results coming from Google plus – social network 

So at least 5 of the results are leading to social media websites and only the remaining 5 are actual websites!

You can try other searches and you will notice a similar pattern.

Google looks for relevant content coming from social media first, then from normal websites.

You see, by not having a presence on Google Plus, YouTube, Pinterest etc., real buyers will have a harder time finding you when they are ready to buy.

Even worse, when they are researching what they need and go to YouTube to check products, and you are not there, someone else will get that sale. YouTube is the second biggest search engine on Earth and it is where people go to research products and services.

Marketing your business online is inexpensive and can be extremely effective when you get the right social media agency to do it for you.

At BuzzBooster you get a company that understands the HME industry (we’re guest marketing speakers at Medtrade!) and in our program you get:

  • The right online positioning strategy
  • Google Maps set up
  • Yelp set up
  • Yahoo maps set up
  • Bing maps set up
  • YouTube Profile Design and Optimization
  • Two YouTube videos a month
  • Facebook Business page design and optimization
  • Daily messages on Facebook
  • Twitter profile design
  • Daily messages on Twitter
  • Pinterest profile optimization
  • Daily Pinterest interaction
  • Google Plus Business Page
  • Daily Messages on Google Plus

 And of course we setup, design and optimize the profile pages in all of these networks for you!

All you have do is lift your finger to run the cash register. 🙂

For the next few days you can get this Social Media Marketing Campaign for only $1,500/mo (normal investment is $2,500/mo) –  Minimum of 3 months.

Get in touch with us today: 801-842-9765 or buzz@buzzbooster.com

 

social-media marketing

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Social Media Marketing Statistics

facebook53% of Twitter users recommend companies
74% of B2B companies use Facebook marketing
57% of businesses got customers via LinkedIn

75% of businesses use social media marketing
$3.1 billion on social media marketing in 2014
Facebook has 42 million “Pages” with 10+ likes
B2B social media marketing spending rose 67%

20% of visitors to biz sites are from social media
66% that follow a brand on Twitter will purchase
66% increased search rankings from social media

91% of social marketers see improved site traffic
130 is the average friends per Facebook user
Social media commerce will top $30 billion in 2015
26% of retweets are created by requested a RT

50% of smartphones connect to Facebook hourly
552 million active users on Facebook
Average Facebook user logs in 6.5 hours monthly

75% of businesses use social media marketing
Twitter is made up of 60% females and 40% males
Google+ userbase is 69% males and 31% females
Pinterest users are 79% female and 21% male

58% of all Facebook users retun to site daily
There are 500+ million likes on Facebook everyday
250 million photos are added to Facebook daily

26% of Twitter retweets have “please RT” in it
1 million new Twitter accounts are added daily
YouTube has 4 billion videos viewded every day
The average Pinterest user has 171 pins

67% of people like biz pages for coupons
28% of users share deals through social media
91% of mobile internet access is for social media
Google +1 buttons are served 5 billion times daily

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7 Success Factors of a Social Business

  1. Define the overall business goal and align social media strategies against it.
  2. Establish the long-term vision for becoming a social business.
  3. Seek and earn key executive support and sponsorship based on the business case, not the trend.
  4. Beyond marketing and service campaigns, develop a list of prioritized initiatives that will demonstrate business value at the enterprise-level and in key functions/lines of business and plot them on a two-to-three year roadmap.
  5. Train and educate executives and employees not just how to use social media, but also how social media can impact business objectives and how to develop and run programs that do so continually.
  6. Get the right people involved at the right levels. An effective social business strategy takes a unified approach with cross-functional support. It’s a combination of social media savvy and business acumen.
  7. Invest in technology only after your vision and strategy are set. Technology and social media in general are only enablers to the overall mission and purpose you set forth.

social media graph

Research by Brian Solis

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YouTube Translation now in 36 languages

Now, you can get your video professionally translated using two main professional translating services, Gengo and Translated.net.  With them, you can now translate your English captions into 36 languages.  Captioning is great for YouTube SEO because it not only makes your video understandable to more people but the search engine can more easily tell what your video is about.

When you load English captions into your video, which can be simply done by uploading the script into YouTube, you will have another choice available in the Captions section of your Video Manager.  It will say, “Request Translaton.”  After that, YouTube will take you to a screen where you can select which languages you want to translate your video into, and then you’ll get “Translation Options,” in which you can either do the “invite a translator” thing, or use the new professional services:

youtube

Source: http://www.reelseo.com/professional-youtube-translation/#ixzz2LrcyloIy
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Use Google Hangouts in your business

Google Plus does not get a lot of attention from the media but it is a great place to market your business. Specially now with the communities where you can have in depth conversations on different topics without confusing the mind of your prospect. My favorite feature though is the hangouts. We use it for coaching clients in other states and countries, to do interviews and to have meetings.

In this video I talk a little bit more about the Google hangouts’ possibilities. You should try. It is easy and very effective as a marketing and follow-up tool