This week we interviewed Nancy Marmolejo on visibility, we ask you about your business purpose and tell you to relax.
This is the show for small business marketing tips and digital marketing.
Watch BuzzBooster TV now
Getting more views for your online videos
Never get tired of saying how online videos can boost your business. So easy to watch, nothing to download, just click play and consumer the content.
Online videos connect customer, prospects and companies on an emotional level.
Online videos are about storytelling. Storytelling is a key component in marketing today.
In order to get more views to your videos it is important to understand you need to be authentic, real, transparent.
Don’t try to make perfect, produced videos. Better to be real.
Spread the word: It is not enough to add your video to your site or just upload to YouTube. You need to share. Use all channels you have in order to do that. Facebook, Twitter, your blog, newsletter, postcards etc.
But pay attention: Send them first to your blog. Wait 2 days and then send them to YouTube or other video sharing site you use.
It helps to have a contest or a give away every now and then. It does attract more people to your videos.
Your audience can help you get there. Release the videos to them first. Make them feel special and ask them to share.
Price strategies in small business marketing
Jason Mars is the co-author of the book NO B.S. Price Strategies with Dan Kennedy.
We loved reading the book and think it is a very important read specially in a market like we have today.
I had the privilege of interviewing Jason Mars and he shared some great insights on how to work price in different business models.
Here is the interview for you, just click on the link:
Listen to Price Strategies Now
YouTube Demographics
Here are some interesting facts about YouTube demographics:
53% male 47% female
Medium age: 33 years old
47% are married
Median income: 74,000
69% at least college educated
Evenly split: East, West, South, Midwest
71% emplyed
15% student
64% considered themselves techie savvy
Use Social Media for Disaster Preparedness & Response
This video shows you some examples on how to use social media marketing in disaster preparedness. It is really very interesting.
Watch live streaming video from facebookdclive at livestream.com
Increase the level of trust
Increase the level of trust with customers and prospects is part of creating an irresistible business and attracting long lasting prosperity.
Here are a few things you can add to your marketing messages that will help build credibility and trust:
1. Your guarantee. Keep it simple, strong and straightforward.
2. Customer reviews.
3. Privacy policy: This is mandatory in online direct marketing.
4. Ratings/awards: make them easily accessible on your site.
5. Customer service: Don’t hide your customer service number. You can also add a live chat to your site or a helpdesk.
6. Membership and affiliations: we have ours at the bottom of the home page.
7. About us: tell your story here
8. Client list: complete or partial list shows depth and experience.
Combine Social Media with E-mail marketing
Here a few tips on how to promote social media in your e-mails. It is one more way to engage and involve your customers.
1. Add social networking logos to the header or footer of your e-mail template. A share icon would do.
2. Send solo e-mails promoting your presence on social media sites. You can also offer coupons for those who like your page or create unique promotions.
3. Capture data.
Digital marketing: Google Plus
Have you tried Google plus?
I have and so far i like it a lot. I specially like it because it is not like Facebook. I think it can become a lot more relevant for businesses than FB. This because it relies on keywords and relevant searches, which Google is already very good at. In fact we shouldn’t even compare Google Plus with Facebook because even though they are both social, Google Plus is built to be mobile. it provides a more rich experience, less noise at the moment and is aligned with a shift in behavior that we are all leaving the desktop and using mobile devices more and more. Is is social media I can carry with me. not part of it, like Twitter, the whole thing.
The interface does not have clutter and very easy to use from a small device. It will free all of us to follow people hoping they will follow us. This does not matter here.
I specially like the hangout feature. Where you can video chat with up to 10 people, make the event public and even repurpose it later. This can be addicting and very useful for businesses. I plan to spend a lot more time researching this feature.
I say useful for business but Google wants real people there, not businesses at the moment. This will change
Social media marketing case tudy- Info-marketing party
A few weeks ago we were one of the guests at the Info-Marketing Livestreaming party.
Hosted by Robert Skrob and guests such as Dan Kennedy, Buzzbooster, Fabienne Fredrikson, T.J. Rohler, Alex Mandossian and many more.
What not a lot of people know is that we also helped Robert organize the event that would promote his new book, lead to a teleseminar and the sales of a new program.
Here are a few steps that helped this launch be so successful:
We started working a year before the event because Robert at that time had not a strong presence in social media environments. So this presence was created over some months and we also asked Robert to start a web show called Quick Sustainable Wealth TV. All profiles, forms and Calls to action led to a leads capture page in order to build a list coming from social media environments.
Of course, Robert invited marketers for the event that have a strong presence online and as JVs they helped promote the event.
For the event, because there were quite a few technological components, many guests and many things could go wrong, we made sure we had some rehearsals to cover all possibilities.
Livestreaming has some limitations at the moment. Companies don’t record the sound of guests or cohosts. image of guests is pixelated, Cohosts don’t get the sound through their speakers. If cohost has the show page open, there will be echo.
All guests received detailed instructions ahead of time and constant communication.
So we decided to have Robert on camera and all guests coming through a phone line. This proved to avoid some problems, improve some quality issues and the attendees enjoyed the results. We this option we also guarantee less stress and unforeseen problems the guests could have.
Instead of having everyone go to the Ustream show page, we created a page for the event where we embedded the livestream, added a chat so people could interact during the whole 3 hours of the event and ask questions and added a banner leading to the book that was going to be promoted during the event.
In the back end, we had 3 people monitoring sound, chat and answering questions.
After 1 hour and a half into the event, a storm came by where Robert lives and the lights went out for a minute. Robert had a power source on and we didn’t lose the video but we did lose the audio. The assistants kept talking to people on the chat, everything was back in less than 5 minutes and we lost less than 20 people because of this glitch. We are talking about an event that was attended by thousands. One guest didn’t show up and another came in a different time than the one set but these didn’t cause the event to miss a beat. We had different option ahead of time to deal with some unforeseen possibilities.
The event was a huge success and Robert is now a pioneer in this type of launches. Yes there have been some product launches using livestreaming but all guests and host are in one location. In this case, each guest was in a different location.
The success was not only because of the caliber of all guests and the quality of information, follow-up with the list before, during and after the event but because of all the preparation, tests and rehearsals before the event.
We are looking forward to the next one.
What is Google Plus?
This video doesn’t mention the biggest advantage of Google Plus: Being mobile. Something according to our current change in behavior. This is the future my friends.
This video gives you a pretty good idea about Google Plus