According to The Guardian Life research institute, female entrepreneurs are three times more likely to engage in social networking than their male counterparts. Female business owners are more customer focused and more likely to incorporate a sense of community into their business plan.
Facebook Age groups
According to Zoomerang Facebook is the most used platform among all age groups. It is number one among the most-used social media among business owners in their 50s. Twitter and Likedin are among the most used social media by business owners of all ages.
So:
Under 30
Facebook 77%
30-39
Facebook 76%
40-49
Facebook 77%
50-59
Facebook 84%
60 and over
Facebook 84%
How to be successful with Quora
Quora is growing and offers great possibilities for business owners to market their business but you need a few things in place in order to be successful using Quora:
1. Respect Quora culture. They expect expertise, so give good answers with the best sources of information.
2. Quora is designed for individuals. Your focus should be on building an expert profile. You can use to address questions from users of your products.
3 Don’t promote too much.
4. It is ok to give your case studies as examples as long as they are relevant.
5. Don’t pitch to the media on Quora.
6. If you are an affiliate, disclose that please.
Where are bookstores going?
I love my Kindle and I buy a lot of paper books from Amazon, but I still like to go to a book store specially to buy magazines and every now and then a book.
That is what I did today. Asked for the guy about the book, he pointed me in a direction and mumbled it should be over there. I did not find the book and came back. He looked in the computer, said they were out of the book but they could order online and I would be able to pick up in 7 days. Well, Amazon delivers at my door in less than 48 hours.
Then I went to look for some magazines and decided I would sit down to check which I would buy. The couches were gone. No more place to sit and relax while you browse some buying options.
This and the fact that bookstores usually carry generic titles with mass appeal and not a lot of niche specific.
I’m really sorry for the 11,000 people loosing their jobs at Borders but it is really difficult to find a reason to visit a bookstore theses days.
Where to submit press releases
Part of a good small business marketing strategy is submitting press releases every now and then. Ideally every month.
Press releases should be around a good story and to the point. Press releases are not only good to get attention from the press but by submitting to press releases sites you also get links back to your site.
Here is a list of places where you can submit your press release for free.
1888PressRelease.com
24-7 Press Release
AddPR.com
BizEurope.com
eCommWire.com
Express-Press-Release.com
Free-News-Release.com
Free-Press-Release.com
Free-Press-Release-Center.info
FreePressIndex.com
FreePressRelease.co.cc
FreePressReleases.co.uk
i-Newswire.com
IndiaPRWire.com
MediaSyndicate.com
MyFreePR.com
NewswireToday.com
PageRelease.com
PR.com
PR9.net
PR-Inside.com
PRCompass.com
PRlog.com
PRurgent.com
PRzoom.com
PressAbout.com
PressBox.co.uk
PressFlow.co.uk
PressMethod.com
PressRelease.com
PressReleasePoint.com
TechPRSpider.com
TheOpenPress.com
Marketing party happens tomorrow
Robert Skrob is hosting a great marketing party.
Yanik Silver, Alex Mandossian, Fabienne Fredrickson, Ryan Deiss, Dan Kennedy, Perry Marshall and BuzzBooster together tomorrow with you right?
Register now for the marketing party and write the time down. Missing this can be a big mistake.
Biggest Marketing Party of the year
It is this week and you cannot miss. Robert Skrob, Dan Kennedy, BuzzBoosters, Perry Marshall, Fabienne Fredrikson and many more will be live sharing their best tips.
RSVP for this great marketing party now!
15 Reasons You Should Be Starting Your Own Business
1. You have control
2. Financial freedom
3. You get to be the boss
4. You can write off more expenses
6.The opportunity to engage your creativity on a daily basis.
5. You can benefit from the talents of others
7. Recognition
8. Equity
9. It’s easy
10. You can work from home
11. Greater personal freedom.
12. Work and play according to your natural biorhythms.
13.Opportunity to make a difference and see the real impact of your work.
14. Be an example to family and friends that it is possible to create and build a life you want.
15. Spend more time doing the things you enjoy and the things you are good at and hire other independent entrepreneurs to fill in the gaps.
What is keeping you? Start your own social media marketing agency now!
Social Media Marketing, The most sought after service
Every small business owner knows now that they need to be online and using social media marketing. They also know that many of the things they were doing as part of a small business marketing strategy is not yielding the return they once were. Things like newspaper advertising, Yellow pages etc.
There is also the fact that the cost to invest in social media is a lot lower than other options they tried in the past and that alone makes social media marketing very sexy to business owners.
When it comes to implement social media they soon learn it is not that easy to do it yourself and can be very time consuming. Plus, they have other aspects of their business where they rather spend time.
They don’t really want to learn how to do it and they for sure don’t want to do it.
So they are pulling their hair out trying to find companies that can implement social media marketing for them.
They want a company that has the proper structure and right strategy to bring an effective plan, not just another assistant that knows how to make friends on Facebook, but they don’t want the big advertising agencies either because they come with the same price points they are used in traditional advertising.
So, what is the small business owner to do?
Find a boutique social media agency that understands small business marketing, can create effective strategies and deliver what it promises.
This boutique social media agency could be you. Easily making over 6 figures a year.
Just attend tomorrow’s teleseminar on How to create your own social media agency.
Is e-mail dead?
Every now and then someone comes around saying e-mail as a small business marketing strategy is dead.
Well, let me give you some data about mobile marketing and e-mails:
A look overall at how US consumers with mobile internet access spend their mobile online time, the study finds email represents a leading 38.5% of time spent. No other activity comes close, with social networking coming in a
distant second (10.7%). This data comes from The Nielsen Company’s “State of the Media 2010.″