Category: Uncategorized

We are here at the BWC, in Vegas and it is really a great show. I just attended a presentation by Elisa Camahort Page on how blogging is changing the way we live our lives, and I was really impressed.

Her presentation was really full of content and good stories – isn’t that what blogs are all about? And several times she mentioned that doing it for love was a key ingredient when blogging.

Speakers tend to mention passion as a key ingredient or talk about monetizing blogs but it is not often that you hear someone saying love is a key component. She also mentioned how blogs have empowered women and how women love this medium more than any other.

You know when we say social media is about relationships and the conversation?
Guess what? You’re not supposed to do that only with a screen in front of you.
Watch this video and then go for a walk.
I’m going to the swimming pool!

We’re back from Las Vegas where we attended the Podcast Secrets Reunion and the New Media Expo. It was great! While there we also celebrated Shahar’s birthday!

Check out these pictures…

Shahar, Paul Colligan, Nash

Shahar, Alex Mandossian, Nash

Shahar, Gary Vaynerchuk, Nash

Whatcha lookin at?

We might not be able to blog for a few days. We are moving to a new house during the weekend, and will have no connection there for a few days. Then, next week we go to Vegas for the podcast reunion, the New Media Expo and to celebrate my birthday.

The funniest thing happened last week at the office, get this…

We were in a meeting with a new client talking about business and such when I hear someone at the door. So I direct myself to the stress-free room (reception area) and much to my dismay find a police man standing there. He looks at me and asks if so-and-so person was there, to which I reply “yes she is, hold on a sec”. I walk into the office (being followed by the cop), look at the client and say “he wants you”.

He in turn points out the window and asks “Is that your car over there?”, the client now frantically screams, and I repeat, screams: “OH MY GOSH THAT’S MY CAR!!!!

I looked out the window only to witness a car perpendicularly parked on the street, now, not along side the curb mind you, on the actual car-passing-where-motorists-drive street. A car… blocking traffic, in the middle of the busy street… my client’s car!

She throws her arms and hands in the air and runs out the office like a mad woman towards her car… Shahar, myself and the policeman just stood there in silence for a little while not really knowing how to react… followed by sporadic moments of incessant laughter!!

Well as it turns out, on her way to our office my client was listening to the BuzzBooster’s Guide to Self-Promotion CD. She was really into it, and very excited to come meet with us so when she saw our building she just parked her car and came to see us (not realizing that she was in the middle of the street).

It’s truly really funny… she parked her car in the middle of the street!! What I still don’t get is how she walked through the entire parking lot and didn’t realize it! =D

Hahaha there’s the BuzzBooster Effect in action for you! 😉

Here are some tips not related to marketing for small businesses but still invaluable tips. If you’re looking to start your own small business, but don’t know where to go to get the financial resources you need to start, then you might consider some of these options depending on your personal situation.

Government Small Business Loans – Check with your local government agency. There are some government loans you can apply for on a local, state, and federal level to receive the money you need to start or grow your business.

You could get a small micro loan, disaster relief loan to rebuild your business from a natural disaster or a simple short term lending loan. You might even be able to get a loan based on your geography!

Veteran Loans – If you’re a military veteran who served in the armed forces, you may be eligible for a veteran loan to use on your small business. Check with your local veteran’s chapter to apply and see if you qualify for a loan and how much you might be able to get to use on your business.

Small Business Loans – The Small Business Administration offers small business loans and resources to those who qualify for a loan. The SBA works through private financial institutions to offer some of these loans at a low interest rate if you qualify.

USDA – If your small business is in the agricultural industry, then you may qualify for a small business loan. Check out the USDA website to find all of the information you need about their small business loans and what information they need when you apply.

Women – There are many small business loans that cater to owners who are women. Some are offered through your state while others are offered through small business corporations, organizations and non-profits.

Minorities – There are some small business loans provided to qualifying minority groups. The MBDA works with minority groups and evaluates their situation to determine if they can apply for a small business loan. They also offer many tips and resources to help you get started with your business venture.

Grants – Grants are available through the government, corporations, non-profits, and other organizations. This is money that doesn’t have to be paid back, but with some grants, there are specific regulations on how the funds can be spent.

There are many small business loan resources available for almost any situation. Check out all of your options to see which resource will work best for your business needs.

You started a small business and want to expand it, but don’t have much money to spend on your advertising needs. This really isn’t a problem because there are many ways to promote your small business using free options. Even though I always advise small businesses to think about promoting a small business before spending money in advertising, here are some tips that serve both.

The Internet provides us with one of the best ways to use word of mouth advertising campaigns to different people throughout the world. Here are some of the ways you can use the ‘net for free advertising for your small business:

1. Use press releases to promote your products and services. Press releases can be used to promote an event or to launch a new product. They’re an easy way to promote your small business and you can submit them to several different directories online. Some allow you to post them free, while others have upgrade releases that cost a fraction of what traditional advertisements would cost.

2. Join message board forums. This seems like a small way to advertise, but it’s really not. Some boards allow you to provide a link to your website in your profile signatures. People who visit the forum are curious and will check out the link to see what it is that you’re offering.

They’ll pass on that information to other people they know who may be looking for what you have to offer. If you join message boards that nicely complement your company’s products, then you may be able to post on the forum letting everyone know what you have that they need and where they can get it. You’ll have to check the forum’s Terms of Service to see what’s allowed.

3. Start a blog – or even a podcast! If you market your blog or podcast well, people will return time and time again to see what’s new with your business. They’ll send other people from their own blogs and pass on the links to their friends.

4. Use social networking sites. Social sites like Squidoo and MySpace allow you to join groups with likeminded people with whom you can connect. You can easily position yourself as the “go-to” person in your niche, and post links to your site promoting your products and services. There are broad social networks, like Squidoo, that showcase topics on every inch of the spectrum, and niche-specific social sites like the one for eco-friendly enthusiasts or baby boomers.

5. Use article marketing. Providing articles on other sites that have links to your website can drive more traffic to your domain. Using keywords in the articles can help the search engines find them and funnel more customers through to your offer.

It’s not hard to find numerous free ways to promote your small business – even if it’s an offline venture that you own. Every business needs a home on the ‘net, and the Internet can help you develop a loyal following in any demographic.

This topic might look like it has nothing to do with marketing small businesses, but taking care of your money is really important.
Having an accountant on your in-house team is ideal, but not all small businesses can afford to have one. If this is the case, you can do it yourself or utilize some of the employees you may already have to do the accounting tasks.

It’s important to keep your personal and business finances separate in order to keep things straight when it comes to tax time. Don’t confuse yourself more by trying to mix the two together.

You want to keep thorough records of business transactions and accounts receivables. When tax time rolls around, you can just use these to add up the figures instead of spending time shuffling through scraps of paper in a shoebox.

Balance the books right away. Don’t wait for several transactions to occur and then decide to balance them. Some business owners put it off and then the task seems insurmountable.

Be sure to check your financial statements often to determine where you’re spending too much or too little. You may discover if there are ways to cut costs in your small business or if there are ways to budget some extra items into your business.

Always keep up to date on the new tax laws and regulations. Don’t wait until tax time to check them out. There may be something you can use now that would help you save money when it’s time to file your taxes.

Don’t be afraid to use accounting software. There are many out there to choose from and they can keep track of all your information in one place. In most cases, all you would need to do is type in the necessary information and it does the calculating for you. Most accountants use these anyway, so why not do it yourself?

Always keep copies of all of your invoices in case the originals get lost. If using computer software, make sure you back up all of your files so that you have a copy in case something unforeseen should happen.

Research all of the possible tax deductions you can use in your business. Some items are deductible in full, while others take depreciation into account. Also, the tax strategy will be different for small businesses operating out of the home versus brick and mortar businesses that are independent from the household.

An accountant can take the headaches away for you to some degree, and you don’t have to hire one onto your staff. If you can’t quite afford one yet, then take pleasure in knowing that all is not lost with the vast amount of do-it-yourself resources available to the small business owner.

Almost every company, whether they’re big or small, has a customer service department – or at the very least an owner who wears the customer service hat on a daily basis.

A small business can actually become big based on their customer service. Before you start laughing at the idea, let’s take a look at the differences we see in small business customer service versus the customer service we see in the larger companies.

The bigger they are – the harder they fall. This rings true with the larger companies and their customer service. Call a big company with a complaint and you’ll rarely get a satisfactory resolution. In fact, you might hang up before you even reach a human because they keep you embroiled on their automated system until you finally feel defeated and chalk it up to a lesson learned.

Customers can lose interest in a company fast if they don’t get their complaints taken care of in a timely manner. A small business owner can offer personalized complaint resolution in a timely manner.

Policies are a pitfall. The larger companies generally have some kind of policy in place to protect themselves – the fine print you forgot to read when you bought the product.

The smaller business owner tends to stand by his product or service, or is so intent on growing his business that he delivers above and beyond your expectations to ensure that you remain loyal to his brand. Customer service is part of marketing a small business.

Make sure you treat every customer the same and provide the kind of customer care you’d want to have if it was you on the other end of the line making the call. Sometimes, you might lose a customer based on his or her dissatisfaction, but don’t let it cause you to tarnish your reputation by being rude or negative with them. Continue being polite, because even though you didn’t meet their needs, they could recommend someone to you in the future whose needs you will meet.

Customer service is meant to help support the customer whenever they have questions or problems. When you address them as a person and not a case number they’re more likely to come back and do business with you again.

The small business owner has the advantage in this respect. Their business focus is on their customers and getting them to come back. Larger companies have the luxury of seeing an influx of new customers every day, so they’re sometimes not as concerned with keeping the old ones happy. Take advantage of your small business status and go big on customer service or it could be the one thing holding you back from achieving growth in your company.