Tomorrow, Nielsen/NetRatings will announce that they are no longer
judging the popularity of web sites based on the number of page
views. Instead, Nielsen will use a different metric, rating popularity by
how much time visitors spend at a site.
Interesting, they spotted a change in consumer behavior.
For example, if we read a blog, we might spend several minutes reading a couple of posts, using the time on something valuable, which is great but doesn’t translate into many page views.
The same would happen if you watch a 30 minute educational video. Valuable time spend by the visitor that doesn’t translate into many page views.
It may sound obvious to some, but it was not to the media.