Majority of US Internet Users to Use a Connected TV by 2015

The number of US connected TV users is rising rapidly, and next year, the majority of internet users will go online via such a device. The connected TV audience is set to more than double between 2013 and 2017 as double-digit growth rates continue.
eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year, and in 2015, the majority of US internet users will access the internet through such a device. The connected TV audience will post double-digit growth rates through 2017.

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connected tv

Connected TV Ads Important for Future

Though close to half of US digital media buyers consider connected TV ads when planning an online video campaign, a lack of knowledge around how to purchase such inventory appears to be holding many back. Still, nearly all media buyers plan to investigate connected TV video ad purchases in the future—and 75% will do so by next year.

Why you need to pay attention to connected tv

The landscape is changing, new opportunities are here for business owners looking for effective advertising.

This study was done by Tremor Video. he researchers recruited 1,010 video viewers from across the U.S. between the ages of 18 and 54. All respondents said they viewed video weekly on a smartphone, tablet or connected TV.

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Every 10 minutes, 27 million videos are viewed on YouTube. How many of them are yours?

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BuzzBooster channel on Roku

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