You need to create contrast between you and your competition. You also need to be approachable and not too serious.
Here is an example on achieving the 3 points above. It is a bank in Australia on their about us page
You need to create contrast between you and your competition. You also need to be approachable and not too serious.
Here is an example on achieving the 3 points above. It is a bank in Australia on their about us page