You have seen businesses out there that besides the main business they also sell information products: CDs, DVDs, Training etc. When we get what we have inside those 6 inches between each ear (our brain) and package as a product we have an information marketing business.
An information marketing business can be a business in itself or a side business that compliments your main business. It can be a nice 6 figures business. You can cater the information to your existing customers or to people in your industry that would like to do things the way you do.
CDs and DVDs are some options but you actually have dozens of other formats to sell information including training, live events, online courses etc.
It does take some work to create and market the products but the return on your investment can be quite high. There is no magic but information when well packaged always sell.
Over the last 10 years I have created tons of information products for my main business, for side niches and to my competitors. Why not? There is a lot o money with our competition waiting for us.
I’ve done the same with several clients. For example, Phil D. came to me several years ago with an idea of an e-book to help authors market their books. We first turned that into a full training program called “Publishing in a Box” and then into a membership site.
Phil later offer that box program to a printing company which was later turned into a program for franchisees and a whole revenue model called “Book to market” for that company.
I believe it takes the same amount of effort to create something small as it does to create something big so why not go for big?
The fact is that information marketing businesses last and can be done in any industry from coaches to dentists to carpet cleaning.
That is why I love it so much. Just by packaging what you know you could easily double your exisiting business.
There is a process here: You need to pin point what type of information you have that can be sold.
Package the information in a way that is proprietary to you.
Find the best format to deliver
Market.
Not too much but it can bring so much.
Why not start the second half of this year creating something new in your business and a whole other source of revenue?
Talk to me.