Baby boomers are looking for different solutions as they age.
How to market to baby boomers today. What do they want and what do they value?. See the changes you need to make when marketing to baby boomers
How Network Marketing Can Save Baby Boomers From The Retirement Crisis
There are 90 million baby boomers between US and Canada (baby boomers are people born between 1946 and 1964.) Although this generation is known to spend 2 trillion a year and is said to have a disposable income of $24,000 a year, a significant part of this population is in trouble when it comes to retirement.
Yes, baby boomers want to live forever, we are entering middle age kicking and screaming, and we say we never want to retire because we love to be active but reality shows that many boomers wouldn’t be able to retire even if they wanted to.
First we are big spenders. We like to buy, we love Infomercials, we fall for advertising all the time because we grew up with it, and we don’t save.
- 50% of boomers don’t expect to retire before 65 and 24% before age 70.
- 13% expect to never be able to retire.
- On average most boomers figure they will retire around 68.
According to a survey done by EBRI, here are some staggering numbers when it comes to baby boomers and savings:
- 60% have less than $100,000 in retirement savings
- 43% have saved less than $25,000
- 36% have saved less than $10,000
As a point of reference, of all workers surveyed:
- 76% have less than $100,000 saved
- 57% have less than $25,000 saved
- 46% have less than $10,000 saved
Just to put this into perspective, one night in a hospital could cost you over $10,000
You can add to these grim figures the fact that a lot of baby boomers work because they have to, and not because they are connected to their own higher purpose, and baby boomers want to live their purpose, they care about leaving a legacy, participating and becoming relevant in their communities.
So, is there any hope for baby boomers or is it too late?
If you didn’t start saving early can you still have a confortable life and be finacially free in your late years?
Yes you can if you consider network marketing. Yes, I know, there is a lot of prejudice in this industry, but there is a lot of prejudice in other industries as well. Any car sales people out there?
Network marketing is just a distribution method where your investment to start is usually very low, no prior knowledge or degree is necessary, and a lot of support is provided! Very different than starting your own business from scratch where you have a lot of uncertainties, have to go without a salary every now and then (probably more often than you would like to admit,) you have to erase the word security from your vocabulary, and you have to figure out things on your own all-the-time!
Network marketing offers you recurring income which means you know how much is coming in for the month. It comes when you get sick, or when you travel, or when you spend a week visiting grandchildren.
It is a great way to supplement your retirement income.
Network marketing companies offer a lot of personal growth resources which is always very appealing to baby boomers, but most of all it is a channel through which you can impact other people’s lives, live your passion and feel relevant.
Yes, some people never accomplish anything in network marketing companies, but the sad truth is that for most that is mostly just a matter of attitude and wrong mindset. If you stop to think about it, network marketing has a simple model that is aligned with the sharing economy we now live in.
In the end it comes down to a simple choice: to spend the rest of our life working without being connected with something that really matters to us and be afraid of not having enough in our late years, or to align ourselves with a passion.
Now, in order to save your retirement you need to start fast, and start as soon as you can. Time is our most precious asset and we don’t have enough of it.
Which type of network marketing company should you choose? There are many options out there and the compensation plan is a key point to look at carefully.
Remember that we tend to duplicate with people like ourselves and baby boomers have a new appreciation for a healthy lifestyle. This group spends a lot in diets, supplements and exercise. The diet, nutrition and personal care industry is a 56 billion dollar industry and it is expected to double in the next five years.
Shahar Boyayan is a marketer that specializes in Selling to baby boomers. She hosts a weekly TV show called Boomerology Revealed and yes she is involved in networking marketing.
She has a thriving organization in a Natural healthcare company where we educate people on essential oils. They are phenomenal, affordable and effective. You just educate people.
She is looking for leaders that want to build an organization and have around 1 hour a day to devote to it.
If interested call me at: 801-680-7220 or write: letschat@healthessentialists.com
Who Are America’s Affluents, And What Are Their Top Spending Categories?
Some 67.5 million American adults lived in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the adult population can be classified as affluent, as can 23% of all US households. So who are these affluents?
While Millennials (18-32) comprise 22% share of affluents, roughly two-thirds of affluent Millennials qualify on the basis of their parents’ income rather than their own. (The definition of affluence is based on living in a household with annual income of at least $100,000, rather than personal income of that level.) The most highly represented generation is Boomers (50-68), who represent 38% of the affluent population. (For details on advertising to this prized segment, see the MarketingCharts Debrief, “Advertising to Baby Boomers: The Why and How.”)
The affluent and wealthy also are far more likely than the general adult population to have postgraduate coursework (study or degree), with 31% of affluent adults and 43% of the wealthy having at least 5 years of college, versus 10% of the adult population at-large.
Somewhat unsurprisingly, these high-income adults also tend to be in managerial and professional positions: 63% of affluent adults and 66% of wealthy adults hold these roles, compared to 23% of adults in general.
When it comes to race/ethnicity, the data indicates that the affluent and wealthy adult populations are less diverse than the population at-large:
84% of affluents and 83% of wealthy adults are white, compared to 79% of general population adults;
6% of affluents and 5% of the wealthy are black/African American, versus 12% of the adult population; and
8% of affluents and the wealthy are of Hispanic descent, compared to 15% of the general adult population.
Past-year affluent spending was greatest for the following categories:
Automotive – including the purchase price of vehicles and motorcycles, as well as auto maintenance and supplies ($398 billion in aggregate spending; 20% of total spend);
Personal insurance ($227B; 11% share);
Home & garden ($208B; 10% share);
Education expenses ($201B; 10% share); and
Groceries ($193B; 9% share).
While total spend on automotive, education, alcoholic beverages and groceries grew the fastest, those aggregate increases were driven more by the increase in affluent population size than to average spending per affluent, which decreased across most categories.
Boomers Need to Watch What They Eat [Boomerology Revealed #15]
We boomers want to live forever. Well, we need to take care of our health and what we eat. Nutritionist Jackie Keller is on this episode and will tell you what to do.
Watch all episodes on Boomerology Revealed
New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group – Baby Boomers
Marketing to America’s Largest, Wealthiest and Most Influential Group – Baby Boomers
Check our new article on how to market to baby boomers. This time on the Boomerology Revealed blog.
Check the new rules for marketing to baby boomers
Boomers and Seniors Favor the Web
Although the web is a somewhat recent phenomenon for baby boomers and seniors in the US, boomers now spend more time online than with any other form of media, including TV, and seniors are not far behind. Smartphones and tablets are playing a bigger role in the online activities of both boomers and seniors, who use the devices for a variety of activities, including to shop for purchases.
Marketing to boomers- Tablet users
Smartphone penetration is high among younger consumers and drops significantly among their older counterparts, but that pattern is less pronounced when it comes to tablet adoption, at least in a selection of developed markets. That’s according to survey results [download page] from Deloitte released in December 2012. The study, which looked at smart device ownership across 8 developed markets, found 18-24-year-olds to be almost three times as likely as the 55+ group to own a smartphone (58% vs. 21%), but less than twice as likely to own a tablet (19% vs. 11%).
The Deloitte report, “The state of the global mobile consumer,” suggests that the success of tablets in developed markets is in part a result of their adoption by age groups not traditionally seen as early adopters – such as older consumers.
Marketing to boomers: some facts
Today in America, the average car buyer is 56- a boomer, the average head of the household is 52- boomer, MAC user 54- boomer, American Express credit card holder 57, 57 is also the age of the average business owner.
Real money is in the hand of boomers and so is decision making.
Definition of Boomers according to Wikipedia: A baby boomer is a person who was born during the demographic Post-World War II baby boom and who grew up during the period between 1946 and 1964.
In general, baby boomers are associated with a rejection or redefinition of traditional values; however, many commentators have disputed the extent of that rejection, noting the widespread continuity of values with older and younger generations. In Europe and North America boomers are widely associated with privilege, as many grew up in a time of affluence.[3] As a group, they were the healthiest, and wealthiest generation to that time, and amongst the first to grow up genuinely expecting the world to improve with time.
One feature of Boomers was that they tended to think of themselves as a special generation, very different from those that had come before. In the 1960s, as the relatively large numbers of young people became teenagers and young adults, they, and those around them, created a very specific rhetoric around their cohort, and the change they were bringing about.[5] This rhetoric had an important impact in the self perceptions of the boomers, as well as their tendency to define the world in terms of generations, which was a relatively new phenomenon.
Do you know your ideal client from an emotional level? What he/she cares about, what she/he values?
If you are marketing to boomers, you should.
Marketing to boomers: Are you missing the mark?
Are you mimicking old dumb marketing agencies and ignoring your best potential customers?
Smart businesses should develop marketing programs to reach baby boomers and do it in an intelligent way.
Are you asking why?
Well more than 30% of Americans are over 50 and the influential over-50 segment has $2.3 trillion in annual spending power and today controls 50% of all discretionary income. That is 2.5 times the spending power of 18-24 age group.
Did you see that the word influential is highlighted?
This is a generation that has disposable income to spend and invest even in though economic times.
The boomer generation likes to invest in products and services that are aligned with their deeper value. ( This is why it is really important for businesses to work with an irresistible promise like we show in the magnetic influence system). And boomers do pay attention how companies market to them
On the other side it looks like companies don’t care to pay attention to them.
Here some examples:
People 50+ buy 60% of all carbonated beverages but Coke The Heart Truth for Women campaign, which is a great campaign, uses a spokesperson that is 36 years old- Heidi Klum. Can’t they find anyone gorgeous after 50?
Pepsi uses psychedelic logos with Barry Whites tunes. Do we need nostalgia?
By the way, nostalgia is really the wrong approach with boomers. This is a generation proud to have changed the way things were done and some of the things they did, they don’t want to remember. Hair color spots tend to use this approach too.
Even worse is AARP that portraits 50+ as frightened and unintelligent in their commercials.
Honda spots for hybrid cars don’t include boomers while more than half of the 90 million 50+ consumers in America say they want to buy green.
People over 50 account for 80% of all leisure travel in this country including luxury travel. Do you think the spot “Travelocity Travel Wish #9: Jump on the bed in a fancy hotel” has anything to do with boomers?
There are many more examples of poor marketing to boomers. Just think about sex related commercials with couples in separate bathtubs.
Boomers can talk and make sex, why can’t the people that create these type of commercials do the same?
If your product or service is a good match for boomers, pay attention how you are promoting it, and include boomers in a tasteful, intelligent manner.
We appreciate and we like the attention. Missing the mark here can cost you a lot.