So we decided to re-package, use new concepts and start a new web TV show. We have combined 2 of our passions: NeuroMarketing and Nature.
This first episode explains NeuroMarketing.
We would really love your feedback!
Do you work while you eat?
You can say, besides a marketing tip this is also a weight loss tip:
People who were making and tasting lemonade while memorizing a seven-digit number ended up with a 50% higher sugar concentration in the drink than people who were memorizing just one number, say Reine C. van der Wal of Radboud University Nijmegen and Lotte F. van Dillen of Leiden University, both in the Netherlands. This and other experiments suggest that dealing with a cognitive load dulls the experience of taste (not just sweet but also salty and sour), leading people to drink or eat more in order to obtain a pleasurable experience. Abstaining from cognitive activities during meals may enhance taste perception and limit over consumption, the researchers say.
Why Women Should Ask Auto-Repair Shops for Discounts
Women who called auto-repair shops to inquire about getting a new radiator were quoted prices that averaged 6% higher than those offered to men, according to an experiment led by Meghan Busse of the Kellogg School at Northwestern University. Yet female callers who requested a price reduction were successful about 35% of the time, compared with just 25% for men. Shops may be caught off guard when women ask for discounts on car repairs, the researchers say.
Cosmetic Surgery Is Fueled by a Fear of Dying
People who were instructed to think about their own mortality were more receptive to the idea of having cosmetic surgery than those who weren’t (3.57 versus 2.96 on a seven-point scale), suggesting that fear of death is a motivator behind patients’ decisions to have tummy tucks, says Kim-Pong Tam of Hong Kong University of Science and Technology. When people experience unconscious death terror, they tend to engage in behaviors that maintain their sense of symbolic immortality, even though cosmetic surgery itself can threaten people’s health or even their lives, he writes.
SOURCE: Existential motive underlying cosmetic surgery: A terror management analysis
Consumer Behavior: Prices in Red Affect Men but Not Women
Men who saw red discount prices for toasters and microwaves agreed more strongly that they’d save “a lot of money” than men who saw black prices (4.26 versus 2.56 on a seven-point scale), says a team led by Nancy M. Puccinelli of Oxford’s Saïd Business School. But this didn’t happen when the research subjects were induced to think carefully about the prices, suggesting that red’s happiness-inducing effect sways men’s perception of discounts only when they’re not paying close attention. Women were unaffected by the prices’ color, perhaps because they were already paying closer attention than the men to the discounts, the researchers say.
33 Lessons in Neuromarketing
Great presentation on NeuroMarketing with great examples.
New Issue of Engage Marketing Magazine
Here is a gift for you:
The newest issue of our Engage Magazine. This magazine is in printed format but here is the digital format for you.
Engage Magazine covers the latest in NeuroMarketing and NeuroMagnetism, Small business marketing and online marketing.
Click below to read.
The liking factor- NeuroMarketing
Create a “liking” effect with your audience.
What can you do to create a sense of commonality between you (or your company) and the customer?
What are your hobbies, values and beliefs? What about your ideal customer?
This is something easy to do if you really know who your ideal customer is.
Petsmart did this really well by posting pictures of their executives with their pets. I like them more now!
With this simple step they created a connection with their ideal clients.
The more we understand our customer’s brains and how they’re wired, the better we will be able to market to them and achieve success
How to create contrast with your competition
Creating contrast is a key concept in NeuroMarketing. After all the brain pays attention to contrast. But how do you do that if what you offer is considered a commodity?
Take into consideration that the brain also likes novelty.
Here is how a coffee shop in Taiwan did:
Make Customers Happier by Helping Them Accept Their Decisions
Research participants who covered a tray with a transparent lid after choosing a single chocolate from a large selection on the tray were more satisfied with their choices (6.03 versus 4.78 on a 7-point scale, on average) than people who didn’t cover the tray, says a team led by doctoral student Yangjie Gu of London Business School. Acts of “closure,” such as covering rejected alternatives, induce people to stop pondering missed opportunities. Companies might be able to increase satisfaction by taking simple steps to allow consumers to make peace with their decisions, the researchers say.
